GIO +’s Post

#BrandCampaign Jockey relaunches ‘Bras as Versatile as I Am’ campaign Page Industries, the exclusive licensee of JOCKEY International Inc., has announced the relaunch of its ‘Bras as Versatile as I Am’ campaign, coinciding with the festive season. Read the full story here: https://lnkd.in/gmqdUdR7 JOCKEY INDIA Page Industries Ltd Nihal Rajan India Fashion Forum  #RetailTrends #ApparelBusiness #FashionNews #FashionUpdates #BoFDaily #BoFNews #BoFUpdates

Anche colpa nostra - 2024 has turned out to be a tough year for luxury brands. Unfortunately, it’s not likely that 2025 will be much better. There are a myriad reasons for this, a slowdown in China, geopolitical uncertainty, a flailing consumer sentiment etc. But: Maybe the luxury brands themselves bear some responsibility, don’t you think? That’s certainly the opinion of Andrea Guerra, CEO of Prada Group. At the Altagamma conference in Milan, Guerra made a list of several “errors” that brands committed over the last years of exuberance. 1) Hefty price increases, entry prices included. 2) Creative directors that strayed away too far from the brand identity. 3) A lack of cost control that’s now evident in margin erosion. What do you think? Check out all the details on FASHION Magazine.

Clear vision, clear goals and strict guidelines to persue excellence

I recently published an article on ManInTown where I discuss the major and latest news in the fashion business: M&A, strategic partnerships and managerial changes. #manintown #fashionmagazine #businessoffashion #lvmh

Black Box Balenciaga - At Kering, the spot light is on Gucci where Sabato de Sarno shows (in my opinion) beautiful collections, but the jury is still out whether that's enough to turn a 10 bn Euro brand into a growth story again. However, the current situation at BALENCIAGA is extremely interesting, too. Since the Paris based luxury group doesn't break out its revenues and profits, its precise performance is anybody's guess. Well, my colleague Andrea Bigozzi sheds some light on Balenciaga. He has retrieved the annual accounts of Balenciaga S.A.S. Even though Kering warns that the figures "do not reflect the reality of the business performance and cannot be considered as reliable for a global and correct picture of the brand", they offer an insightful glimpse into the inner workings of the brand that suffered from an ad scandal in 2022. The major takeaway: In 2023, turnover of Balenciaga S.A.S. fell by double digits. Check out Andrea's complete piece on FASHION Magazine. #luxury #luxus #brand #marketing #retail #ecommerce #store #fashion #apparel #clothing #paris #fashionweek #capitalmarkets #financialaccounts #womenswear #menswear #advertising #couture

Falcons is broadening its vision, setting new standards across multiple industries. The S Concept by Falcons, our luxury streetwear division, blending exclusive streetwear with iconic collectibles. The C Concept by Falcons, where sports card collectibles and the thrill of card breaking come together. NDS Models by Falcons, where fashion is reimagined with a bold new perspective. #FalconsCollective #NDSModels #The_S_Concept #The_C_Concept

What happened on TikTok last month? ❣️ Our October Fashion & Luxury TikTok report is out! 🔗 Download the full report here: https://shorturl.at/PnGQv #TikTokTrends #Fashion #Luxury #Halloween #ShortFormVideo

𝐁𝐫𝐚𝐧𝐝𝐬 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐨𝐟𝐟𝐞𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 - - ROLEX Rolex don't just sell 'quality watches', they sell status - Volvo Group Volvo don't sell just' quality cars', they sell safety - Nike Nike don't just sell 'quality shoes', they sell confidence - Patagonia - Patagonia don't just sell 'quality fashion', they sell adventure - Fenty Beauty Fenty don't just sell 'quality makeup', they sellinclusivity #branding #marketing #personalbranding

In this #FashionWeek, the media and fashion buyers, are all waiting not just the #milanfashionweek…but the #pfw. Why? For the Valentino SS25 #readytowear collection. The Alessandro Michele first show will be the manifesto of “The sustainable culture of the irresistible”. As Jacopo Venturini said to Kati Chitrakorn, not only Valentino will present co-ed shows twice a year (not 4 then), but the whole company is reorganizing the distribution channels. Improved stock management and back-of-house systems are already having an impact on the CRM. As always, in luxury industries, companies are selling dreams first. Emotions then, and since few years, even luxury fashion has embraced the entertainment as a tool to gain new interest. All eyes are ready to see the new Valentino era. #digitalcommunication

Interesting article by Il Post about the ongoing crisis in the fashion industry. Lately, the Designer’s creative process has been constrained by the pressure on sales, the hectic rhythm of fashion shows, and a divergence of priorities with Management (Alessandro Michele leaving Gucci). The most creative collections steal hearts on social media, but often remain on the racks. So this left me wondering… what if the future of Luxury is not eternal figure growth, but rather #humancentricity and #diversification? What if we took more #time to reflect about what clients need and want? #luxuryfashion