Gipht®’s Post

As we approach the holiday shopping season, it's fascinating to reflect on the history of Black Friday, a day that marks the beginning of the festive shopping frenzy. Originating in the United States in the early 20th century, the term "Black Friday" initially had a negative connotation, used to describe the excessive crowds and chaos following Thanksgiving. However, it later evolved to signify a day when retailers move from "in the red" to "in the black," marking profitability. At Kars4Kids, we recognize the importance of this day not just as a shopping event, but as a time for community and giving back. As you plan your purchases, consider supporting organizations that make a positive impact, such as ours. Together, let's make a difference this holiday season! #Kars4Kids #blackfriday #marketing #sales #shopping #consumerbehavior #givingback

A week from today, the official holiday shopping season kicks off. As families gather to celebrate Thanksgiving, shoppers are already anticipating the Black Friday and Cyber Monday deals. Consumer analytics show a clear correlation between research-related searches and deal-related searches. Consumers are becoming increasingly informed and decisive about their purchases. However, despite their research, consumers still lack confidence in their choices. With a plethora of options available, how can businesses position themselves for success? The answer: Demonstrate value. The deal-seeking shopper this holiday season is looking for  Value for Money and Great Quality Product Boost their confidence in selecting you as their choice by: ◆ Showcasing price and quality ◇ Highlight the durability, performance, and unique features that set your product apart to position it as worth the investment.  ◇ Educate the customer on the thought and craftsmanship of the product and the long-term benefits of being your client ◆ Reassuring that their needs will be met through your product ◆ Offering personalization ◇ Offer personalized recommendations based on browsing history and past purchases to make your customers feel understood and valued ◆ Demonstrating value in other ways for a 'No Discounting' strategy.  ◇ Fast shipping, accurate product feeds, and high-quality images will be more important than ever. Contact TRIBBUTE to see how your product feed quality can help you drive value and urgency for your shoppers. Speak with our experienced team today to see how we can experiment with new campaign strategies and help you build new customer acquisition. Reach out to us at www.tribbute.com or drop a comment below and we will connect with you #HolidayShopping #BlackFriday #CyberMonday #ValueForMoney #ProductQuality

Holiday shoppers are more discerning than ever, so instead of a one-size-fits-all approach, segmented custom audiences allow brands to connect with individuals based on specific interests and needs. This personalised approach is key to staying top-of-mind during the festive season, increasing conversions, and building longer-lasting customer relationships... Meet our Black Friday Bargain Hunters, an audience of highly motivated, deal-driven shoppers in their 20s and 30s who eagerly await the shopping season for major savings. They are tech-savvy, price-conscious, and actively track promotions. Black Friday is a major event for these wishlist warriors, and they act quickly on time-limited, exclusive offers. This audience thrives on the thrill of getting the best deals on high-ticket items, with a special interest in electronics, fashion, and home goods. #BlackFriday #FestiveShopping #CustomAudiences Flow

🚨 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗳𝗼𝗿 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! 🚨 As we approach the biggest shopping day of the year, Black Friday, it's easy to get caught up in the excitement. However, while grabbing great deals is the goal, there are a few common mistakes you can easily avoid to ensure you don’t end up with buyer’s remorse. Here’s how you can shop smart this year! 🛍️💡 1. 𝗡𝗼𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 ✨ Don’t fall into the trap of impulse buying! Before Black Friday, make a list of what you really need and set a budget. This way, you won’t overspend or end up with things you don’t need. 2. 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗶𝗻𝗲 𝗣𝗿𝗶𝗻𝘁 📜 Deals look great, but read the terms! Double-check the return policies, exclusions, and shipping details to avoid surprises. 3. 𝗙𝗼𝗿𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝗱𝗴𝗲𝘁 💸 Black Friday is tempting, but sticking to your budget is key. Plan for how much you’re willing to spend on each category to keep your finances in check. 4. 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗢𝗻𝗹𝘆 𝗼𝗻 𝗣𝗿𝗶𝗰𝗲, 𝗡𝗼𝘁 𝗩𝗮𝗹𝘂𝗲 💎 A great deal is only a deal if it’s something you actually need. Focus on the value of the product, not just the price tag. Don’t buy just because it’s on sale. 5. 𝗦𝗸𝗶𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 🔍 Take time to compare prices across platforms and reviews. Just because it's a deal doesn't mean it's the best one! Let’s make this Black Friday a day of smart choices, not rushed decisions. Happy shopping! 🎯 #BlackFriday #SmartShopping #HolidayDeals #AvoidMistakes #ShoppingTips

As we gear up for #BlackFriday and #CyberMonday, it’s the perfect time to start thinking about your holiday shopping strategies! 🎁 Did you know that 27% of adults in the UK and US plan to kick off their holiday shopping as early as October? With so many people starting their gift hunt early, it’s a great opportunity for retailers to connect with shoppers looking for great deals. 📲 Learn how brands like Claire's, Beachwaver Co., and OMNES are succesfully nurturing their SMS subscribers with Attentive and maximizing revenue as the peak season approaches.

Get ready to make the most of the holiday shopping season. Black Friday is just around the corner, and it's the perfect time to boost your sales and engage with your customers. From its humble beginnings in the USA, Black Friday has become a global phenomenon, with shoppers worldwide scrambling for the best deals. Want to learn more about the madness? Dive into our latest blog post: https://lnkd.in/eGc8UWmM We explore the origins of Black Friday, its evolution, and the impact it has on consumer behaviour. Plus, we share some tips for making the most of this shopping bonanza! #blackfriday #marketing #consumerbehavior #shopping #deals #blogpost #history