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Virtual Try-On is accurate, engaging, and incredibly immersive.

A New World of Audi - Purple Brand Launch Night Super Bonfire proudly contributed to Audi’s Purple Brand Launch in Shanghai, working alongside Auditoire to create a multimedia experience that blended emotion, technology, and design. Our team focused on 3D visuals, kinetic shift effects, and immersive elements to bring Audi’s vision to life. At Auditoire, we took on the challenge of launching a new brand for one of the world’s top automotive companies. Audi sought to make a bold statement in China’s ICV segment, blending its legacy with cutting-edge technology and connectivity. Using advanced visual production and playback technology, we created an immersive 3D experience that was a first of its kind in scale and impact. The event featured two main segments: Awaken Your Purple DNA and The World of Purple. In Awaken Your Purple DNA, contemporary dancers Zyko and Siwen represented Audi’s values of emotion and intelligence, symbolized through the colors red and blue, which merged into Audi’s signature purple. The World of Purple took the audience on an interactive journey with kinetic shift visuals, where Audi’s AVATAR guided the experience, blending virtual and physical worlds. The concept car was revealed in a dramatic fashion, with 360-degree immersive visuals and kinetic screens bringing the car to life in a multi-dimensional space. The performance culminated in a powerful reveal of the concept car, showcasing Audi’s innovative future. This collaboration helped create a seamless multimedia experience that highlighted Audi’s rich heritage and its future direction. #SuperBonfire #SBF #AUDI #AUDIPurpleBrandLaunch ##Multimedia #MultimediaArt #MotionGraphics #3DExperience #KineticShiftEffects #360Degree #3DRendering #3DAnimation #CGRendering #CGProduction #ProductLaunch #BrandLaunch

❤ Revolutionize Fashion Engagement with Unwrap’s 3D Virtual Fashion Show! Imagine a fashion experience where your audience can walk the #virtual runway, customize models with branded outfits in real time, and explore an array of #3D clothing—all from a single web link accessible across AR, VR, PC, and mobile browsers! Today, we’re excited to share a demo of how our web-based 3D virtual fashion show works. In this immersive setup, users interact with a live runway show, customize the model with your brand’s collection, and explore additional styles around the runway. Best of all, as they engage, they earn Unwrap Coins that unlock exclusive discounts with partnered brands! Why Choose Unwrap? Real-time customization of model outfits, putting the power of brand engagement in your users’ hands. Accessible on any device—no app download needed! Whether in AR, VR, or a standard browser, the #experience is seamless. Cross-brand rewards through Unwrap Coins, creating a #loyalty system that spans multiple brands, driving ongoing engagement. Ready to transform your brand’s fashion experience into an interactive, immersive journey? Let’s bring your brand to the virtual runway. 📩 Contact us today to learn how Unwrap can elevate your fashion brand! #FashionShow #ImmersiveBranding #DigitalLoyalty #Augmentedreality #vr #BrandEngagement #digitalfashion #fashiontrends #metaverse #quest3

Taking a stroll down memory lane, exactly 5 years ago, a modest leap forward in #AR innovation created a major buzz. Our team crafted the very first use case of virtual shoe unboxing for adidas 😎, marking the beginning of our journey with Atomic Digital Design right on #Snapchat. At the time, we pondered: 'Surely, there's more to explore beyond selfie 🤔!' We were convinced that the technology held untapped potential. We had the feeling, that much power lay in using the back camera 🤳🏻. With that in mind, we set out to redefine what it means to unbox a pair of shoes. But there was a problem: no foot-tracking existed yet. So, we put all our energy into finding a solution 🦶🏻🎯. What once seemed like a limitation, became fuel 🔥for innovation. We decided to do a #3D scan of the shoe, capturing all angles, details and textures. We got our creative juices flowing by looking outside the box, particularly in the #entertainment industry. Watching dance maestro Elodie Leborgne 💃 in action, we thought, 'Why not bring that energy to AR?' So, we did! 😎 We captured her moves via motion capture and transformed them into funky digital animations. Because, let’s be honest, why settle for the ordinary when AR invites us to explore a new type of interaction❤️🔥? Merci 🫶🏻 Cirine DRIRA for being our star collaborator on this project. #AR #Innovation Gabriel Picard Guillaume Bieche Clément Hazan Gautier Jacquet Anthony M. Ouali C.

Fashion Forward: VR Shows & Digital Stages The world of haute couture has entered a revolutionary era where the art of the fashion show is undergoing a radical metamorphosis. Embracing the cutting-edge realms of Virtual Reality (VR) and digital platforms, fashion’s vanguard is redefining what it means to display creativity and craftsmanship to an audience that is no longer bound by physical spaces. The evolution of fashion shows is not just a story of technological advancement but a narrative of connection, immersion, and expansion. As VR paves the way for designers to parade their creations across an innovative digital stage, a real-time global experience emerges. This essay...

360° Configurator seamlessly combines advanced technology with cutting-edge design.

Gucci an early proponent of the Metaverse and Web3 tech, is expanding its digital playbook. On April 3, the Italian Maison will unveil a new mixed reality experience via Apple Vision Pro. Headset users will be able to access an Augmented edition of "Who Is Sabato De Sarno? A Gucci Story" a short film featuring behind-the-scenes footage from De Sarno’s debut Gucci Ancora show in September last year. As part of the activation, users will be able to curate their own virtual spaces and interact with #3D products inspired by the Gucci Ancora showcase. Gucci’s activation wants to realise an experiential journey to its audience through immersive storytelling. What else this activation means?🔎🧐 👉 The seamless integration of digital and physical elements heightened the storytelling impact of Gucci Prospettive. 👉The digital encounter sparks engaging conversations about the brand and its creative vision, fostering a renewed appreciation for innovation. 👉User reactions underscored a genuine curiosity and keen interest in the captivating content of the immersive experience. Using VR headsets and immersive technologies in branding moments opens up possibilities to experiment with storytelling, interactivity, and multisensory experiences. Don’t miss out on the latest trends in immersive experiences and emerging tech! Keep your notifications on for instant updates!🔔 Discover more about the creative opportunities brought by immersive tech!👇 🖇️miat@miat.tech Join us and become part of the global ArTech community! #ArTech #ImmersiveStorytelling #AI #Metaverse #GlobalCommunity

Why Fashion Is Rushing to Create 3D Captures of Its Products As the fashion industry evolves, leading brands are adopting 3D technology to transform their design and marketing strategies. This innovative approach allows for ultra-detailed 3D captures that streamline the entire production cycle. Imagine your new designs coming to life in stunning 3D, ready for everything from virtual try-ons to engaging online marketing. The potential to - cut costs, - save time, - enhance customer experience is immense and already changing the game for giants like adidas and ZARA SA. Any thoughts on this? PS. this is based on a recent article by The Business of Fashion #AR #VR #Virtualtryon

🚀 BALENCIAGA Takes Fashion to New Heights with Apple Vision Pro 🚀 Balenciaga has just launched an innovative app for the Apple Vision Pro, revolutionizing the way we experience fashion. 📱✨ Now, with this spatial computing headset, users can enjoy: - Exclusive drone views and stereoscopic footage of Balenciaga’s show - An interactive lookbook - Access to past collections This collaboration is a prime example of how technology can transform the fashion experience. Gucci and other retailers are also leveraging Vision Pro’s virtual and augmented reality capabilities, enhancing both brand storytelling and shopping experiences. Despite initial slow sales for the Vision Pro, innovative apps like Balenciaga’s could drive interest and adoption. Future updates and interactive features will be crucial for keeping users engaged and showcasing the potential of fashion tech. I’m excited to see how this intersection of fashion and technology will evolve. 🌟 What do you think about this fusion of fashion and technology? #FashionTech #Balenciaga #AppleVisionPro #AugmentedReality #VirtualReality #FashionInnovation #TechInFashion #FutureOfFashion #FashionExperience #InnovativeApps #FashionShow #InteractiveFashion #TechTrends #FashionUpdates #DigitalFashion #AR #VR