Glenda Nevill’s Post

How AI is transforming the business of advertisingThe rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives? https://lnkd.in/eR9vU2r2

It's no secret that AI is revolutionalising the advertising and media industry. 🤖Agencies that harness its potential can not only survive but thrive in this ever-changing landscape. However, implementing AI is not a plug-and-play solution. A well-planned AI strategy is crucial for impact and driving business growth. 📈 A great summary from Sorrell of how agencies can harness AI. Not new news but putting it here so I won’t lose it. 🤭 Five areas AI can impact advertising and media Visualisation and copy writing: What took three weeks can take two hours. More use of text to visuals. This is a double-edged sword for agencies selling their services on time. Hyper personalisation: Netflix has already taught us how to use data to create content at scale. AI can help build content factories at huge scale. The price of the assets will go down but the number of assets deployed will be greater so it will be a positive for agencies. Media planning and buying. This will be revolutionised as media planners and buyers are replaced with algorithms. Agency and client efficiency: Linear marketing plans that used to cost millions will be reduced to hundreds of thousands and client-agency bottlenecks are streamlined. Knowledge transfer: The ability for people to share information inside companies is going to be revolutionised by AI, creating flatter organisational models with the ability for all teams to upskill and act quicker. I love the idea of Agencies becoming validator and not mere creators. #AIinAdvertising #AI #BusinessGrowth #AgencyEfficiency #AIstrategy #GenAI #KnowledgeTransferwithAI

AI's transformative impact on advertising was explored in a recent round table discussion with industry leaders, including our CEO, Frost Prioleau. From AI Ad Creative to personalized marketing, AI promises a revolution in planning and engagement. As highlighted in Forbes, AI is becoming pivotal in advertising, enhancing efficiency without replacing human insight. At Simpli.fi, our Waymark AI Ad creation tool empowers marketers to swiftly craft tailored ads, leveraging AI's potential while complementing human expertise. By embracing AI alongside human insight, Simpli.fi ensures advertisers stay ahead in an ever-evolving digital landscape. Reach out to me in the DMs to learn more about this technology & how Simpli.fi can help you reach your advertising & sales goals! #Simplifi

After years of hype, AI really starts to transform marketing in 2024: AI creativity multipliers like automated video, predictive analytics, and content tools are enhancing (not replacing) human creativity. With third-party cookies going away, AI-powered contextual advertising solutions that target audiences without personal data are a must-have. The time for responsible AI experimentation is now. Who's ready to embrace this revolution? Share your thoughts below👇 #𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 #𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗔𝗜

🚀 Revolutionising #advertising with #AI! 🚀 In the ever-evolving advertising world, innovation is the key to staying ahead. 🌟 #META's AI-powered generative copy tool sets new standards, offering unmatched personalization and creativity. 🤖✍️ See how this cutting-edge technology is reshaping the advertising landscape, making #campaigns more targeted, and streamlining creative processes. 🎯🎨 🔗 Read our blog to find out how META's generative AI capabilities are transforming advertising 🔗 https://bit.ly/3UlxnQi #Innovation #Technology #MarketingDigital #Creativity #Efficiency #VONQ

DoubleVerify: Ensuring media quality, anchored on brand suitability and authenticity, is essential for aligning digital ads with the brand’s values and image #digitaladvertising #AI #GenAI https://lnkd.in/gX7SB4Tx

Five areas where Sorrell sees AI impacting advertising and media  1. Visualization and copy writing. What took three weeks can take two hours. More use of text to visuals. 2. Hyper personalization. Netflix has already taught us how to use data to create content at scale. AI can help build content at huge scale. The price of the assets will go down but the number of assets deployed will be greater. 3. Media planning and buying.  4. Agency and client efficiency. 5. Knowledge transfer. The ability for people to share information inside companies is going to be revolutionized by AI, creating flatter organizational models with the ability for all teams to upskill and act quicker. Read more at: https://lnkd.in/dHC88xDn

Did you know that nearly every ad you encounter online is influenced by AI? 🤯 It’s incredible how much technology dictates what we see in real-time! AI isn't just a buzzword—it's revolutionizing the advertising landscape; from optimizing budgets to predicting campaign performance, it's all part of the package. Advertisers are leveraging AI to create thousands of ad variations on-the-fly and even monitor competitors' ad strategies. The implications are huge; you could be running more personalized, effective campaigns without the headache of manual work. So, how should brands adapt to this shift? It’s all about evolving with technology. With the right AI tools, transformation is at your fingertips. What are your thoughts on AI’s role in advertising? Are you ready to embrace the change? 💡 #Advertising #AI #MarketingInnovation #DigitalMarketing #FutureOfAdvertising https://lnkd.in/dANuaij

How generative AI will disrupt the traditional advertising agency business model in 2025. The income structures of #advertising agencies have already shifted several times over the last century, however #generativeAI is poised to disrupt them once more. In attached article for Forbes Communications Council I trace the historical evolution of #agency revenue models, outlines the imminent impact of #genAI on these structures and suggest how advertising agencies can sustain their competitive edge through original ideation, culturally relevant narratives and unparalleled human creativity. Would love to hear from other agency leaders or marketing executives from the industry, if they agree with my conclusions and strategic recommendations? #AI #marketing

🚀 Witness firsthand how AI is reshaping the future of advertising and propelling brands to unimaginable heights! 🚀