Global Alliance for Public Relations and Communication Management’s Post

https://lnkd.in/dc8vVa6a The African Public Relations Association, in collaboration with the Public Relations and Communications Association(PRCA) Africa, is delighted to announce the launch of the fourth annual study, in their third year of partnership. This year’s research, carried out by Reputation Matters, focuses on the evolving landscape of PR and Communications practice across Africa. The flagship study aims to capture comprehensive demographic data on the industry. While it explores critical issues such as ethical practices, PR’s role in business, talent management, remote work, and future challenges... Omoniyi Ibietan, Ph.D., fnipr, FAPRA, MACCE, MIIC

🌟 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗞𝗨𝗦𝗜 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀! 🌟 We’re excited to launch our LinkedIn page and invite you to connect with us as we continue to shape the narrative across Africa. At KUSI Communications, we don’t just craft messages – we drive transformational impact. 💡 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼  As leading policy communications and think tank organization in Africa, KUSI Communications is at the forefront of communications strategy, policy engagement, social impact documentation, media relations, and advocacy. We specialize in research-driven solutions that empower communities, influence decision-makers, and foster lasting change. From strategic media campaigns to outcome-driven policy research, we provide cutting-edge solutions that enhance visibility and elevate the work of organizations, governments, and industries across Africa. Our areas of expertise include: • Strategic Communications Planning • Media & Public Relations • Policy Advocacy & Research • Capacity Building & Systems Thinking • Sustainability strategies  • Outcome Harvesting & Impact Evaluation 📈 𝗪𝗵𝘆 𝗞𝗨𝗦𝗜?  With a Pan-African footprint, decades of experience, and a passion for driving progress, we partner with leading institutions and grassroots movements to amplify voices and turn insights into action. Whether working on green energy, digitalization, or social justice initiatives, we ensure that the impact resonates on the ground and in boardrooms.. 𝗟𝗲𝘁 𝘂𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲!   📢 We believe in the power of communication to inspire action, and we’re here to lead that change with you. Follow us, engage with us, and let’s amplify Africa’s transformational journey – together! #CommunicationsForImpact #KUSICommunications #PolicyAdvocacy #AmplifyingVoices #AfricaTransformation #Socialimpact #Impactstories 🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀 𝗵𝗲𝗿𝗲!>>> https://lnkd.in/dfJQgKUU patterson siema Alison Ngibuini John Kabubu, MPRSK Tanya Owidi Robert Ndwiga

PR scholars like James E. Grunig, Frank Jefkins, John Marston, and Jerry Hendrix have all proposed models and frameworks that emphasize PR as a strategic management function involving research, planning, communication, and evaluation - rather than just a set of tactics or a final product. PR is a process, not a product, because it: - Requires ongoing effort and adaptation - Involves dynamic and changing environments - Demands tailored approaches for specific goals and audiences - Produces intangible outcomes like reputation and relationships - Focuses on long-term investments rather than quick fixes - Encompasses multiple disciplines and strategies - Needs continuous monitoring and adjustment By understanding PR as a process, professionals can effectively build and maintain strong relationships, reputations, and communications strategies. IKE TANDOH, Ph.D.,APR, FCIMC,MCIM.Institute of Public Relations (IPR), Ghana

As we commemorate World PR Day 2024, we extend our heartfelt appreciation and recognition to the Public Relations industry. We especially acknowledge the key institutions that support the industry through education and professional training in Ghana, including the Institute of Public Relations (IPR), Ghana Global Media Alliance, and our universities. Your tireless efforts in shaping narratives, building trust, and fostering transparent communication are invaluable. Thank you all the recognized professionals for being the bridge between organizations and the public, and for your unwavering dedication to promoting ethical and effective communication in an ever-evolving digital landscape. Here's to celebrating your achievements and continuing to elevate the standards of PR worldwide. Moving forward, it is crucial to address the issue of fake practitioners in our industry. By investing in their training and development, we can ensure that our professional image remains unblemished. In the realm of public relations, image is everything. Let's work together to uphold the highest standards and integrity in our field. #chestersl #Writer #WorldPRDay2024 #FutureOfPR #PublicRelations #PRIndustry #EthicalCommunication #PRExcellence #BuildingTrust #DigitalPR #PREducation #PRTraining #IPRGhana #GlobalMediaAlliance #CommunicationsProfessionals #PRStandards #UpholdingIntegrity #PRInnovation #PRPractitioners #PRRecognition #PRDayCelebration #AdvancingPR

The 35th Annual Conference of APRA is ongoing in Abidjan, Côte d'Ivoire I am happy to announce that I am presenting the first paper at the commencement of business sessions today at the 35th Annual Conference and AGM of the African Public Relations Association (APRA), taking place in Abidjan. The title of my paper is, DIGITAL INCLUSION AS ARBITER OF ACCESSIBLE PUBLIC RELATIONS: A CASE OF NIGERIAN COMMUNICATIONS COMMISSION. Using Castells' Theory of the Network Society and the Knowledge Gap Theory, and based on the actions of the Nigerian government through the activities of the Nigerian Communications Commission (NCC), I advance a thesis that digital inclusion is the arbiter of digital public relations. Through implementation of laws, policies, guidelines, developmental regulation, collaborative partnerships, social investments, operational efficiency and ancillary actions that are consequential and quantifiable, I discoursed a perspective that NCC's digital inclusion programmes, projects and activities are foundational to digital economy because investment in and coordination of expansion of digital infrastructure, demonstrating their affordances and enhancing people's access to such resources, constitute the building blocks and raison d'être of digital economy and inherently digital public relations. APRA, the successor to the Federation of African Public Relations Association (FAPRA), instituted in Nairobi in 1975, exists to foster unity of Africans and their global allies through interactions and exchange of meaning. Pivoted on standardisation of public relations practice and scholarship on the Continent to enhance its relevance to the African reality, APRA member states and individuals meet annually at a location in any of its regional centres (East, North, South, West, Central, Indian Ocean Islands, and Francophone) to have a conversation with a thematic focus on any of its key intervention areas (Health & Education, Economic Integration, Good Governance, Tourusm & Leisure, and Infrastructure Development). This year’s theme is 'ONE AFRICA, ONE VOICE: BRIDGING AFRICA'S COMMUNICATION DIVIDE'. APRA Côte d'Ivoire 2024 is endorsed by the Government of Côte d'Ivoire, the Holding Opinion & Public (THOP), and major global PR associations, namely the International Public Relations Association (IPRA), The International Communications Consultancy Organisation (ICCO), the Global Alliance for Public Relations and Communication Management (GA), the African Union Commission (AUC), and PR national associations across the continent. Additionally, it will feature the eigth edition of the Innovation Summit (IN2SUMMIT) and include the seventh edition of the SABRE Awards Africa. The APRA secretariat is in Nigeria and the body maintains an observer status with the African Union. #APRA2024 #OneAfricaOneVoice Regine le Roux Kwame Senou Opinion & Public BCW DERICK MWELWA CHIWESHE Yomi Badejo-Okusanya (YBO) Bridget von Holdt Justin Green PRCA

In this article, "7 Ways To Leverage Public Relations for Sustainable Economic Growth in Nigeria" I argued that public relations has the potential to precipitate economic growth. In the context of Nigeria, a vibrant and resource-rich nation with immense potential, PR practitioners have a unique opportunity to make a significant contribution to its economic growth and development. By strategically crafting and disseminating messages that highlight Nigeria’s strengths, address challenges, and promote investment opportunities, PR professionals can foster a positive environment conducive to sustainable economic growth. It is clear that the economic growth of Nigeria hinges not only on prudent policies and strategic planning but also on effective communication and perception management. PR practitioners, armed with their expertise in crafting compelling narratives and building enduring relationships, hold the key to unlocking Nigeria’s untapped potential and propelling the nation towards a future of sustainable economic prosperity. See full story https://lnkd.in/dC7MUNCK

Top 5 Public Relations Campaign Strategies in Africa: This article explores the top 5 Public Relations Campaign Strategies that have been instrumental in reshaping narratives, building trust, and propelling positive change across the African continent. Read more: https://bit.ly/3JOGEKH Credit: Djembe Consultants #publicrelations #prtrends #marketing

🌍 Effective Press Release Distribution in Africa: Key Strategies 🌍 Are you looking to maximize the impact of your press releases across African media landscapes? Here are some tailored strategies to ensure your news resonates well and reaches the right audiences: 1. Know Your Media Landscape: Africa is incredibly diverse, with each country having its own unique media ecosystem. Understand the local media habits and preferences—whether it's print, online, radio, or TV. 2. Localize Your Content: Tailor your press releases to reflect local languages, cultural nuances, and relevant news hooks. This makes your content more relatable and increases engagement. 3. Leverage Relationships: Building strong relationships with local journalists and media houses can significantly boost your visibility. Personal connections mean they're more likely to pick up your stories. 4. Utilize Digital Platforms: Don't overlook the power of social media and online news portals, especially in regions with high internet penetration. These platforms can amplify your reach quickly and effectively. 5. Timing is Key: Consider the best times to send out your press releases, keeping in mind different time zones and optimal news cycles in specific countries. By integrating these strategies, your press releases are better positioned to capture attention and achieve your communication goals across Africa. Let's get the word out there effectively! #PressRelease #MediaRelations #Africa #PublicRelations #MarketingTips

Communication workshop kickoff in Lilongwe, Malawi. Participants are from ACE II Centers of Excellence of Malawi, Mozambique, Tanzania, and the communication team of the Inter-University Council for East Africa (IUCEA). The communication workshop aimed at familiarization of ACE II Communication Strategy with the centers of Excellence in Eastern and Southern Africa. The communication workshop focuses on the strategies of the centers that should be aligned with the main communication strategy of the project. Further, practical sessions using communication templates to audit individual center plans, and analyzing the use of public relations tools in developing a public relations strategy for effective campaign development are the main focus of the communication workshop.

🌍 Welcome to Prosper Africa PR! 🎉 At Prosper Africa PR, we’re here to help you tell your story, build your brand, and connect with the right audiences. We specialize in public relations, brand building, and marketing strategies tailored for Africa’s unique and dynamic markets. Our mission is simple: 💡 Empower businesses to communicate effectively. 🌟 Elevate brands to their full potential. 🤝 Foster meaningful connections that drive growth. Whether you're a startup aiming to make your mark or an established company looking to expand, we are here to partner with you for success. ✨ Follow our page for: ✔️ Expert insights on PR and marketing trends. ✔️ Tips to grow your brand in Africa and beyond. ✔️ Success stories from businesses we’ve worked with. Let’s create impactful stories together. Your vision, our strategy! 💬 Feel free to connect with us or reach out for a consultation. We’re excited to grow with you! #ProsperAfricaPR #PublicRelations #BrandBuilding #Marketing #AfricaBusiness