Global’s Post

👀 ARE YOU EAGER TO GET YOUR BUSINESS OR BRAND IN FRONT OF MORE OF THE TYPE PEOPLE YOU'RE TRYING TO TARGET? 👀 We use cutting-edge research and audience planning tools to create campaigns that deliver substantial ROI. Imagine a campaign that not only resonates with your target audience but also drives engagement and conversions far beyond what you’ve experienced before. This is what we specialise in. 😎 Please contact me directly for an informal chat about tailoring some specific strategies tailored to your needs. #advertising #mediaplanning #mediabuying #marketing

OOH concept of the day: for Illumination & Universal Studios Hollywood 'Gru & his minions- billboards' A good OOH-billboard is not just about being seen, it's about being remembered. In a world full of basic billboards, that are ignored by most of us, creating something different will catch attention. A billboard with a creative idea turns passing glances into lasting impressions. So don’t just advertise—entertain and elevate your message above the noise. #virtualooh #vooh #ootd #outdooradvertising #oohadvertsising #oohmarketing #oohadvertising #entertainmentmarketing #guerilla #citymarketing

That’s how to do marketing….🃏

Earlier this week, saw the launch of a multi-sensorial takeover of the iconic Oxford Circus Tube station, as part of Marks and Spencer’ bold Summer campaign developed in collaboration with Mother Design and Mother.   In a first for London’s Oxford Circus underground station, the OOH print formats have been infused with the evocative scent of sun lotion using Global media’s Aromaco technology. This innovative approach enables the campaign to engage multiple senses, transporting commuters from the hustle and bustle to a sun-soaked M&S paradise.   Commenting on the campaign, our Partner & ECD Kirsty Minns said, "Taking a multi-sensorial approach to brand comms creates a more immersive and memorable experience. Scent is a particularly powerful tool in forging emotional connections and driving brand recall.”   Sound and music also serve as an important bridge to connect brands with audiences on an emotional level. Although the OOH takeover didn’t feature sound, the campaign’s TV spot features the global hit "Pump up the Jam" by Technotronic. The track itself, often deemed one of the best European dance tracks of all time, is intrinsically tied to the ads concept and execution. Our ambition was to ensure that its innate memorability would help extend resonance and recall, even in formats without sound. Long after the music has stopped.   Read more about this in Campaign UK here: https://lnkd.in/eV7_NPtr W/ Mindshare UK, Transport for London & Riff Raff Films #MultiSensorial #Branding #MarksandSpencer #OxfordCircusTakeover #CreativeCampaign

🎬🏷️ Discover the benefits and key elements of successful cinema advertising strategies and see how this powerful medium can amplify your brand’s presence and drive meaningful connections. 🍿🎥 #CinemaAdvertising #AudienceEngagement #BrandImpact #Cinema #MediaStrategy #OOH #CinemaAds #MediaPlanning #InternationalMediaPlanningAgency #Anima

Once again, OOH advertising proves why it’s such a powerful medium to connect with audiences and leave a lasting impression. Like I always say, it’s about creating something meaningful that stays in the minds of consumers. OOH gives brand the chance to innovate with each campaign, delivering unique and original ideas that resonate emotionally and help achieve their goals. Netflix nailed it with this one—simple, impactful, and memorable. Thanks for sharing! What do you guys think? Is it a 10/10 to you? #OOH #DOOH #OOHMedia

Curious about which environments Route Research Ltd. measures OOH audiences? I get this question quite a bit! We are all about capturing audiences and their travel habits — and while we're always improving our model, here’s a snapshot of which environments we do measure, and environments we are not quite measuring just yet. 🚏 What we measure: From roadside six sheets, buses, taxis... and even outside your favourite supermarket, we measure most open public spaces. 🚫 What we don't measure (yet): Inside gyms, pubs, and outlet malls are currently beyond our scope. We also do not measure private spaces with restricted public access. Check out the infographic below for more details! #OOH #Route #RouteReveals #audiencemeasurement

Football fans, You will know about this tune.....(Much friendlier OOH version) It's here, It's there, It's absolutely EVERYWHERE.....Adshel Live, Adshel Live. #AdshelLive - the leading one-to-many platform! With more screens than any other roadside D6 network, there are lots of reasons why Adshel Live is the no.1 DOOH format for your brands: ➜ Unparalleled reach: 36.6m people reached every fortnight, 8.5m more than the combined reach of all other available UK roadside digital 6-sheets. 💪 ➜ Unique coverage: In 350+ Route towns across the UK from Aberdeen to Plymouth, with 200+ of those unique to Clear Channel UK. ➜ Undeniable impact: Delivers 641m impacts every fortnight, more than any other roadside digital 6-sheet network. Discover more reasons why the answer is always Adshel Live 👇 https://okt.to/kKa5Vh #OOH #DOOH #PlatformForBrands #TheOneToMany

Want your brand to make a splash? Rightmove just clinched a headline sponsorship with ITV’s The Voice at the perfect time—right before the busy autumn season. 🍂 Here’s what Rightmove is doing right: → Leveraging The Voice's themes of self-belief and confidence → Perfectly aligns with their "Believe It" brand. → Debuting bespoke idents during ad breaks → Ensuring viewers connect their 'move' with the brand. → Uniting TV, social media, & online presence → Crafted by the creative agency Neverland and managed by Wavemaker UK. Matt Bushby, Rightmove CMO, says, “The Voice UK's message of belief aligns with our mission to inspire everyone to make their right move.” I've always believed the right partnership can elevate a brand’s message. This one? Pure gold.🌟 Could this type of strategic sponsorship work for your brand? Contact me to explore brilliant marketing strategies! #Sponsorship #MarketingStrategy #BrandAwareness #Rightmove #TheVoice

September Mailer out now! Featured Channel: Guinness World Records TV - We bring you quite literally the very best from around the world. Everything we share is Officially Amazing – the greatest human achievements ever, available in your business. Streaming now on Atmosphere. Top 5 Streamed Channels: Cheeky, RedBull TV, Drive, Zone Fitness, PGA Tour. Also, featured, - Om Nom Stories - Taking kids to the doctor can be a daunting task for even the bravest parents. From tiny tears to giant tantrums, it’s easy for a simple appointment to turn into a nightmare. Om Nom Stories are designed to keep the kiddos happy and busy by providing a fun-loving friend to join children on countless exciting adventures. - Drive TV - your front row seat to the roadways of the world. Drive TV is perfect for airports, waiting rooms or any business looking to provide calm, scenic views to their customers. For the articles used in this mailer, check out links referenced. (all statistics are US based, and are not reflective of the UK market). #KonnectedPlus #DOOH #OOH #TVAdvertising #Media