Global’s Post

IAB Europe's "The Great Debate: Sustainability in Digital Advertising" is sure to provide some game-changing insights 🌍💡 Looking forward to a discussion featuring Adform's Vicky Foster all about balancing digital growth with our planet's health and diving into how the ad industry can drive forward sustainable actions with tangible actions. Especially as it is getting clearer that going green isn't just good ethics; it's smart business. What are your thoughts on integrating sustainable practices into our digital campaigns? Let me know if you are attending tomorrow! #Sustainability #DigitalAdvertising #GreenMarketing #IABEurope #EcoFriendly

Don't miss your opportunity to hear Anne Coghlan debate what needs to happen in the next as the ad industry moves closer to aligning on sustainability standards. Hosted by IAB Europe the live panel will explore the current adoption of emissions measurement and reporting practices, the barriers we'll need to overcome and where to our focus needs to be in order to meet our goal to decarbonize. Register now at https://lnkd.in/e9WRVDQb #digitaladvertising #greenmedia #sustainablemedia #iabeurope

The commitments made by leading companies and brands is having a noticeable impact on how advertisers and their partners are going to market. It’s everyone’s responsibility to be part of this change #xrsustainability

“Marketers are mad as hell. And if the supply side doesn’t act and cut out MFA they will endanger the future of the open web and risk brands moving their budgets to other channels,” Index Exchange President and CEO Andrew Casale tells Matt Scheckner Chairman of Advertising Week at #AWEurope2024

ICYMI: JCDecaux measures global socioeconomic footprint in new study: Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019. #digitalmarketing #marketing

FYI: JCDecaux measures global socioeconomic footprint in new study: Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019. #digitalmarketing #marketing

Let's Celebrate #worldpopulationday2024 by taking a pledge that Our choices today shape the world of tomorrow. "For a greener, cleaner world – let's manage our numbers wisely............. 🌍 . . . . . #SustainableFuture #newpost #trendingtoday #WorldPopulationDay #cps #cpi #Sustainability #cpl #cpr #GlobalAwareness #connections #marketingonline #onlineads #adsmedia #media #performance #digitalads #advertising #importantday

Sustainability in Digital Advertising – opportunities beyond the status quo 🌱 Digital advertising is everywhere, but how sustainable is it? In our latest blog post, our Senior Programmatic Manager Caroline Figl explores the strategies and technologies that not only reduce the environmental impact of ads but also drive successful ad campaigns. 🌍💡 Discover how green advertising is shaping the future of the industry. Link to the article in the comments👇 #Sustainability #DigitalAdvertising #GreenAdvertising #FutureOfAdvertising #highfivve #TechForGood

What role do #sustainability efforts play in shaping the future of digital advertising? 🌱♻️ Consumers are increasingly demanding eco-friendly practices from brands, making it crucial to raise awareness & foster a sense of collective responsibility to contribute to a greener future. Interested in learning more about sustainability's impact on digital advertising? ➡️ https://hubs.li/Q02tKZqY0 #DigitalAdvertising #AdTech #SustainableAdvertising

Did you know that on average, ads on WeTransfer get 2.3x higher attention than a 30s TV ad? And a staggering 133x the attention of a standard digital display ad? 👀 What’s even more important is that better attention leads to better brand outcomes. Find out what creative levers you can pull to make your ad stand out on WeTransfer. Download our latest report, in partnership with Lumen Research! ✨ https://lnkd.in/gD-TEj9z #creativeeffectiveness #wetransfer #advertising