Global’s Post

Are you targeting Business Decision Makers or Ultra High Net Worth individuals with your advertising? You should consider the First Wing at London Heathrow’s T5 First Wing and the Golden Gateway, as presented by Craig McFarlane in this video.

On a mission to make car advertising better. Think of this as a first installment.

“Fun is an essential element for successful brand campaigns. Let’s explore how brand utilize activation at music festivals in a fun, playful ways to win the hearts of consumers.”

A contrarian thought around the fan experience Friction can be a good thing... The industry is racing towards frictionless experiences and for good reason. People want to spend less time waiting in lines and more time doing activities of their choosing. Tech helping with security scanning, ticketing, merch and F&B ordering are all huge wins to save time. But with all this time back, is there also time to design friction into the fan experience? Some people attend events to be a part of an atmosphere or a community. And maybe, some fans actually want friction. Just in the right way. Examples being: - Spending time getting lost in the team store to find the perfect jersey - Taking a picture next to an iconic statue or landmark at a venue - Walking the streets outside of a ballpark to take in a sunny afternoon - Jumping on the escalator to meet up with a group of friends in a GA area As we get better with the frictionless experience, I am intrigued to see how venues introduce new forms of (positive) friction to elevate the in-venue experience in different ways. #sportsbiz #linkedinsports

BGIS’ latest award-winning innovation was created by Scott Thomas, our Handy Person at Perth Stadium (known as Optus Stadium) who took on the challenge of finding a safer, more efficient way to move heavy seats, one that would reduce the physical strain on the team and minimise the potential for injury. BGIS operates Perth Stadium and prepares the stadium for sporting and entertainment events to ensure a safe, efficient and enjoyable experience for patrons. Safety is a top priority but behind the scenes, preparing for these events can involve challenging tasks that pose significant risks to our team. One such task is the removal and repositioning of heavy seating rows to accommodate different event needs. This process was cumbersome, requiring several staff members to navigate the seating up and down stadium steps. The risk of manual handling injuries, slips, trips, and pinch points was high, making the task both difficult and dangerous. Introducing the Super Stair Destroyer, a simple yet ingenious tool that transforms how stadium seating is moved. This tri-wheel device is bolted to the bottom of the seating rows, allowing them to glide smoothly up and down the steps, with the wheels bearing most of the weight. What once required multiple staff members can now be managed by just one, with minimal physical exertion. Access the video via this link – https://lnkd.in/ggC7pm9a

The AFL footy final season is here, and with the grand final just around the corner on the 28th of September, there's a sense of excitement sweeping across Australia. For stadiums, arenas, and hospitality venues, this period represents a golden opportunity to enhance fan engagement and capitalise on the influx of eager spectators. From local pubs to major stadiums, fans are flocking to catch the action live or via big screens, creating a shared experience that transcends the game itself. In this dynamic environment, the role of POS systems cannot be overstated. Modern hospitality venues rely on streamlined solutions to handle the surge of orders, reduce wait times, and enhance overall customer satisfaction. Whether it's managing seamless food and beverage delivery, handling payments, or engaging fans with promotions, technology plays a crucial role in amplifying the fan experience. As we gear up for the AFL grand final, venues need to ensure they're equipped to handle the rush and make the most of this iconic sporting moment. At the intersection of sports, technology, and hospitality, there is a unique opportunity to bring people together, delivering memorable experiences that last far beyond the final siren. #swiftpos #MCG #AFLFinals2024 #stadiumPOS

Formula 1 is coming to Madrid in 2026. First official year for the Audi F1 Project brand in F1. 🔴 Need FOOH videos? I work directly with brands and all agencies. I won’t tell you that communicating on social media is important, you already know that. But do you have an idea of the impact of FOOH video for your product on social media? Contact me for your next creations mixing real images and 3D. contact@lafabrikapixel.com AUDI AG Audi F1 Project Audi France Audi España Audi Deutschland #FOOH, #MarketingDigital, #VideoMarketing, #ContentCreation, #Branding, #SocialMedia, #VisualMarketing, #Creativity, #VideoProduction, #AdvertisingAgencies, #CreativeAdvertising, #Marketing, #Networks, #VideoMarketing, #ContentCreation, #DigitalMarketing, #OutdoorAdvertising, #3DImages, #3DAnimation, #VisualInnovation, #DigitalStrategy, #Branding, #Creativity, #VideoProduction, #VisualMarketing, #CreativeAdvertising, #Madrid, #LargeFormat, #OutdoorAdvertising, #Advertisement, #VFX, #CGI

Transforming Football Stadiums into Year-Round Entertainment Hubs 🏟️ Football stadiums have evolved from mere match venues to multifaceted entertainment hubs. This transformation is driven by maximizing revenue and enhancing fan engagement beyond match days. Clubs are investing heavily in infrastructure to create spaces that attract visitors all year round. Case Studies: Manchester City's Etihad Stadium ⚪ 🔵 : The Etihad Campus includes the stadium, a state-of-the-art training facility, a hotel, and various retail and leisure options. This destination draws fans and tourists alike, even when no matches are scheduled. Real Madrid's Santiago Bernabéu 🟡 ⚪ : The new Santiago Bernabéu is undergoing significant renovation and will feature a retractable roof, a 360-degree video scoreboard, and a range of entertainment facilities, including restaurants, a shopping center, and a museum. This project aims to make the stadium a landmark attraction in Madrid. FC Barcelona's Camp Nou 🔴 🔵 : The Espai Barça project will transform Camp Nou and its surroundings into a modern sports city with new training facilities, a multi-purpose arena, and extensive commercial areas. This initiative is expected to boost the club's non-matchday revenue significantly. Benefits: ▪️ Increased Revenue: Diverse attractions generate income from various sources, such as retail, hospitality, and events. Enhanced Fan Experience: Activities and amenities cater to a wide range of interests, improving the fan experience. ▪️ Community Engagement: Developments often include community-focused facilities, fostering stronger ties between the club and its local community. As football clubs continue to innovate, stadiums as entertainment hubs will likely become the norm, setting new standards for fan engagement and revenue generation. Manchester United's Dilemma 🔴 ⚪ : Considering these transformations, Manchester United faces a critical decision: Should they rebuild a new stadium or renovate the iconic Old Trafford?  Old Trafford, with its rich history and tradition, holds a special place in the hearts of fans. However, modernizing the stadium or building a new one could provide the facilities needed to compete with other top clubs in revenue and fan experience. What do you think? Should Manchester United preserve the legacy of Old Trafford or embrace a new era with a state-of-the-art stadium? Share your thoughts in the comments! 👇 #Stadiums #FanEngagement #SportsBusiness #ManchesterUnited #OldTrafford #Innovation #CommunityEngagement

Vans. A truly timeless brand. 🖤 Timeless brands focus on the lifestyle they represent, not the features they sell. This video is a perfect example of that. For many, Vans evoke thoughts of Dogtown-era California cool and, in blink182’s words, summer and the Warped Tour. But it’s more than nostalgia. Vans is a brand synonymous with optimism, community, and progression. It’s a celebration of skateboarding, art, and music. A distinct feeling only Vans can create. By staying true to those values, Vans has remained a constant in people’s lives, even as the world changes and trends come and go. I got my first pair of Vans at age 12 (my sole form of self-expression at my uniform school) and the brand has been a part of my life ever since. Brand affinity that lasts that long is rare. And it’s not because they’re great shoes (which they are), but because of what they represent and how they make me feel. If you want your brand to be timeless, stay true to your values, capture a lifestyle, and focus on how you make people feel. #branding #brands #brandstrategy

Crawley’s EVC to provide charge points at all The Jockey Club venues 🏇🚗 EVC, an electric vehicle charging company based in Crawley, has partnered with the UK’s largest commercial horse racing organisation, The Jockey Club, to provide EV charging at each of their 14 locations. The firm will be installing more than 100 fast and rapid (22-150kW) charge points across The Jockey Club’s venues. Chargers were recently installed at four racecourses including Epsom Downs, Haydock Park, Exeter and Newmarket Rowley Mile, while the remaining 10 venues will get their chargers before the end of 2024. The new partnership aims to future-proof The Jockey Club’s portfolio of racecourses, which include some of Britain’s most famous sporting venues, and to support their commitment to be carbon neutral by 2027. Continue reading... https://lnkd.in/e3_icdw9 #technology #innovation #equestrianism #EV #sustainability #property #businessnews #businessintelligence