Kundenbindung verstehen und gezielt steigern mit Amazon! 🎯 Mit dem neuen Customer Loyalty Analytics Dashboard bietet Amazon Marken die Möglichkeit, wertvolle Einblicke in das Einkaufsverhalten ihrer Kunden zu gewinnen. Gerade in der Weihnachtszeit kann dieses Wissen entscheidend sein, um treue Kunden zu belohnen und potenzielle Neukunden gezielt anzusprechen. 🔑 Highlights des Dashboards: - Kundensegmentierung: Identifizieren Sie neue, treue oder abwandernde Kunden und entwickeln Sie gezielte Maßnahmen. - Individuelle Promotionen: Nutzen Sie maßgeschneiderte Angebote, um Kaufabbrecher zu reaktivieren oder Ihre besten Kunden zu belohnen. - Cross-Selling: Nutzen Sie Tools wie die Market Basket Analysis, um ergänzende Produkte gezielt zu empfehlen. Bieten Sie Kunden relevante Artikel an, die ihre bisherigen Käufe optimal ergänzen – perfekt für die Weihnachtszeit. So können Verkäufer auch weniger bekannte Artikel zusammen mit ihren Bestsellern vermarkten. - Remarketing: Mit den Brand Tailored Promotions sprechen Sie gezielt Kunden an, die Interesse gezeigt, aber nicht abgeschlossen haben und bringen sie zurück auf die Produktseite. Das Dashboard vereinfacht die Planung von Marketingkampagnen und optimiert Ihre Werbeausgaben, indem es datengetriebene Empfehlungen liefert. So setzen Sie Ihre Ressourcen dort ein, wo sie den größten Effekt erzielen. - Understanding and increasing customer loyalty with Amazon! 🎯 With the new Customer Loyalty Analytics Dashboard, Amazon offers brands the opportunity to gain valuable insights into their customers' shopping behavior. Especially during the Christmas season, this knowledge can be crucial for rewarding loyal customers and targeting potential new customers. 🔑 Highlights des Dashboards: - Customer segmentation: Identify new, loyal or churning customers and develop targeted measures. - Individual promotions: Use customized offers to reactivate cart abandoners or reward your best customers. - Cross-selling: Use tools such as Market Basket Analysis to recommend complementary products in a targeted manner. Offer customers relevant items that perfectly complement their previous purchases - perfect for the Christmas season. This way, sellers can also market lesser-known items together with their bestsellers. - Remarketing: With Brand Tailored Promotions, you can target customers who have shown interest but not completed the purchase and bring them back to the product page. The dashboard simplifies the planning of marketing campaigns and optimizes your advertising spend by providing data-driven recommendations. This allows you to deploy your resources where they will have the greatest effect. Do you need the right partner to improve your customer loyalty on Amazon? Feel free to contact us. 👉https://lnkd.in/eKy2ubup #AmazonNews #CustomerLoyalty #EcommerceStrategy #AmazonSeller #CustomerEngagement
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𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: 90 𝐃𝐚𝐲𝐬 𝐌𝐞𝐢𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐊𝐨 2𝐱 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐒𝐭𝐚𝐫𝐭 𝐊𝐚𝐫𝐞𝐢𝐧! As retail business owners, kya aap jaante hain ki data-driven decisions le kar aap apne business ko next level par le ja sakte hain? Aapke business ke har aspect mein data ka use karke aap revenue ko 2x kar sakte hain. 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐬𝐭𝐨𝐫𝐞 𝐤𝐞 𝐨𝐰𝐧𝐞𝐫, 𝐑𝐢𝐚 𝐉𝐢, ne apne sales data ko analyze karke popular products aur peak shopping times identify kiye. Usne is analysis ko use karke targeted marketing campaigns chalaye aur inventory ko optimize kiya. Result? 6 mahine ke andar sales mein 30% ka increment aur customer satisfaction 50% tak badh gaya. 𝐆𝐫𝐨𝐜𝐞𝐫𝐲 𝐬𝐭𝐨𝐫𝐞 𝐤𝐞 𝐦𝐚𝐥𝐢𝐤, 𝐀𝐤𝐚𝐬𝐡 𝐉𝐢, ne apne store ke foot traffic aur sales trends analyze kiye. Usne data-driven insights se apni store layout ko optimize kiya aur promotional strategies implement ki. Result? Ek saal ke andar revenue 40% se badh gaya aur repeat customers 60% tak increase ho gaye. 𝐀𝐜𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐧 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: ✅ 𝐒𝐚𝐥𝐞𝐬 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐊𝐢𝐣𝐢𝐲𝐞: Apne sales data ko regularly analyze kijiye. Popular products, peak sales times aur customer preferences ko identify kijiye. Is analysis ko use karke targeted marketing campaigns aur inventory planning kijiye. ✅ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐒𝐚𝐦𝐣𝐡𝐢𝐲𝐞: Customer purchase history aur behavior ko analyze kijiye. Personalized offers aur recommendations dijiye jo unki needs aur preferences ke hisaab se ho. Studies kehte hain ki personalized marketing se conversion rates 20% tak badh sakte hain. ✅ 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐊𝐢𝐣𝐢𝐲𝐞: Data-driven inventory management se overstock aur stockouts avoid kijiye. Accurate inventory data se sales aur inventory ko balance kijiye, jo revenue ko 30% tak badha sakta hai. ✅ 𝐒𝐭𝐨𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐓𝐫𝐚𝐜𝐤 𝐊𝐢𝐣𝐢𝐲𝐞: Foot traffic, conversion rates, aur average transaction value jaise key performance metrics ko track kijiye. In metrics se aap apni store ki performance ko accurately measure kar sakte hain aur improvements implement kar sakte hain. ✅ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐊𝐨 𝐈𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐊𝐢𝐣𝐢𝐲𝐞: Regular customer feedback ko analyze kijiye aur unke suggestions ko implement kijiye. Aapka customer satisfaction rate 50% tak badh sakta hai jab aap unki needs aur preferences ko address karte hain. Agar aap apne business ko grow karna chahte hain, toh data-driven decisions pe focus kijiye. Yeh aapke business ko mazboot banayega aur revenue ko 90 dinon mein double karne mein madad karega. Data ka sahi use kijiye aur apne dhandhe ko naye heights par le jaiye. Apne experiences aur challenges comments me zarur share kijiye, hum mil kar seekhenge aur grow karenge #RetailBusiness #Entrepreneurship #BusinessGrowth #BusinessTips #DevendraPatel10x #GrowRetailBusiness #RetailBusinessGrowth #RetailBusinessMentor
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🆕 Amazon new guide for their customer loyalty analytics dashboard. I have read it so you don't have to ⌛ The document (link in comments) details the Customer Loyalty Analytics Dashboard in Amazon's Brand Analytics. This tool is designed to help brand owners on Amazon enhance customer lifetime value through insights into shopping behavior, loyalty segmentation, and targeted engagement strategies. Here are the main highlights: ▶ Customer Segmentation: Customers are divided into loyalty-based segments like Top Tier, Promising, At-Risk, and Hibernating, using RFM (Recency, Frequency, Monetary) analysis. ▶ Insights and Recommendations: The dashboard provides actionable recommendations to engage different customer segments, aiming to drive repeat purchases and optimize ad spend by focusing on high-value or at-risk customers. ▶ Promotional Tools: The platform integrates with Brand Tailored Promotions, allowing brands to create targeted offers, re-engage cart abandoners, and leverage new audiences for personalized marketing. ▶ Views and Metrics: ▶ ▶ Brand View: Displays overall customer metrics, including total orders and sales by segment. ▶ ▶ Segment View: Provides in-depth metrics per customer segment, such as repeat purchases, predicted lifetime value, and revenue. ▶ Use Cases: Reduce customer acquisition costs by focusing on high-intent audiences. Re-engage top spenders or frequent buyers with tailored messaging. Analyze historical trends to adjust marketing strategies effectively. The dashboard is accessible through the "Brand Analytics" section in Seller Central, providing a data-driven approach to improve customer engagement, loyalty, and profitability. Here are some more critical thoughts on the dash: The way Amazon measures New to Brand doesn't align with how any DTC website or most brands would measure New to Brand. This brings in more need for education around the detailed way of measurements. The same is true for repeat purchases. I think here Amazon made a wrong decision on how it is measured, as they additionally use the time dimension to define it, which results into weird repeat purchase rates when you slice your data by week/month/quarter and year. Again this is not how I at least have seen any other company measure it. So make sure you understand how both new-to-brand and repeat purchases are measured as these are very important for the lifetime value calculations. I would have calculated the Lifetime very differently from what Amazon has put out here. There are tools out there that do a much better job of calculating the LTV. just check out Demian Lazurko and his tool for a better option
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Understanding Your Audience: First things first, you got to know who your customers are. Think about what they like, what they need, and what makes them tick. Understanding your audience is like laying the groundwork for a strong E-commerce game plan. It's kind of like when you are baking a cake, you gotta know who you are baking it for and what flavors they love before you start mixing up the ingredients. Creating a User-Friendly Website: Think of your website like a friendly store. It should be easy to navigate, look good, and work well on phones and tablets. Imagine walking into a tidy store with good lighting where it is easy to find what you need. That's how you want your online store to feel. When people like browsing your site, they are more likely to stay, explore, and buy stuff. Make shopping as easy and fun as you can for your visitors. Showcasing Your Products: Make sure everyone sees your best stuff right away on your website. Use great pictures and descriptions to show off why your products are awesome. And think about suggesting other cool things your customers might like based on what they are already checking out. Think of it like showing off your favorite things and suggesting more cool stuff your customers might love! Simplifying the Checkout Process: When customers are ready to buy from your online shop, you want it to be as easy as possible. Think of it like having friends over for dinner, you want everything to be super easy. So, keep the checkout process simple, like serving a meal in courses rather than a big buffet. Let customers pick how they want to pay, whether it is with a card or through PayPal. By making checkout easy, you ensure your customers have a stress-free shopping experience from beginning to end! Harnessing Data Insights: Utilize analytics tools to gain insights into customer behavior and preferences. Analyze data such as website traffic, sales patterns, and customer feedback to make informed decisions about your E-commerce strategy. Implementing Effective Marketing Strategies: Create a solid marketing plan that includes using social media, emails, and making sure your website shows up in search results. Make sure your marketing speaks to your audience and gets more people to visit your site. Prioritizing Customer Satisfaction: Focus on providing exceptional customer service to build trust and loyalty. Offer responsive support, easy returns, and timely resolution of customer issues. Encourage customer feedback to continuously improve your products and services. Staying Agile and Innovative: Stay in the loop about what's new in online selling. Try out new ideas and ways to sell things to stay ahead of others. Don not shy away from changes and adjust how you sell online to match what customers want as it changes over time.
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Kundenzentrierung im E-Commerce: 3 einfache Maßnahmen, die wirken 🚀 Kundenzentrierung ist der Schlüssel zu zufriedenen und loyalen Kunden. Mit ein paar gezielten Maßnahmen kannst du deinen Onlineshop auf die Bedürfnisse deiner Kunden ausrichten. Hier sind 3 einfache Ansätze: 1️⃣ Personalisierte Einkaufserlebnisse: Nutze Tools wie den Rule Builder in Shopware, um Inhalte und Angebote individuell auf deine Kundengruppen zuzuschneiden. 2️⃣ Kundenfeedback aktiv nutzen: Hole regelmäßig Feedback ein – durch Umfragen, Bewertungen oder direkte Kommunikation – und leite daraus Verbesserungen ab. 3️⃣ Kundensegmente effektiv verwalten: Mit Shopware kannst du Kundengruppen anlegen und ihnen maßgeschneiderte Rabatte, Preise oder Inhalte bieten. 💡 Mein Tipp: Kundenzentrierung ist keine einmalige Aufgabe – optimiere kontinuierlich, um deine Kunden langfristig zu binden!
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🌟 Die Customer Journey im E-Commerce: Der Schlüssel zum Erfolg 🌟 Die Customer Journey – also der Weg, den ein Kunde von der ersten Interaktion mit einer Marke bis hin zum Kauf und darüber hinaus zurücklegt – ist im E-Commerce unglaublich wichtig. Hier sind ein paar wichtige Punkte, die bei der Optimierung dieser Reise berücksichtigt werden sollten: 1. **Bewusstsein schaffen** 🎯 Der erste Schritt besteht darin, potenzielle Kunden auf die Marke aufmerksam zu machen. Dies kann durch verschiedene Marketingstrategien wie SEO, Social Media, Content Marketing und bezahlte Werbung geschehen. Ein starkes erstes Engagement legt den Grundstein für den weiteren Verlauf der Reise. 2. **Interesse wecken** 🌟 Sobald das Bewusstsein geschaffen ist, gilt es, das Interesse der potenziellen Kunden zu wecken. Hochwertige Inhalte, ansprechende Produktbeschreibungen und informative Blogposts können helfen, das Interesse zu steigern und die Kunden dazu zu bewegen, mehr über die Marke und die angebotenen Produkte zu erfahren. 3. **Überzeugung und Entscheidung** 🛒 In dieser Phase vergleichen die Kunden verschiedene Optionen und treffen schließlich eine Kaufentscheidung. Hier ist es wichtig, vertrauenswürdige und transparente Informationen bereitzustellen, wie z.B. Kundenbewertungen, detaillierte Produktinformationen und klare Preisstrukturen. Ein benutzerfreundlicher Checkout-Prozess kann ebenfalls dazu beitragen, die Conversion-Raten zu erhöhen. 4. **Kauf und Erfahrung** 💳 Der eigentliche Kauf ist ein entscheidender Moment in der Customer Journey. Eine reibungslose und angenehme Kauferfahrung, einschließlich schneller und sicherer Zahlungsmethoden sowie effizienter Versand- und Rückgabepolitiken, trägt dazu bei, dass Kunden zufrieden sind und gerne wiederkommen. 5. **Nach dem Kauf: Kundenbindung** 🔄 Nach dem Kauf ist es wichtig, die Kundenbindung zu fördern. Dies kann durch Follow-up-E-Mails, personalisierte Empfehlungen, Treueprogramme und exzellenten Kundenservice erreicht werden. Zufriedene Kunden werden eher zu wiederkehrenden Käufern und Markenbotschaftern. 6. **Feedback und Optimierung** 📊 Das Sammeln und Analysieren von Kundenfeedback ist entscheidend, um die Customer Journey kontinuierlich zu verbessern. Durch Umfragen, Bewertungen und direkte Kundeninteraktionen können wertvolle Einblicke gewonnen werden, die helfen, Schwachstellen zu identifizieren und die gesamte Erfahrung zu optimieren. 🌐 Die Optimierung der Customer Journey ist ein fortlaufender Prozess, der Aufmerksamkeit und Anpassungsfähigkeit erfordert. Durch das Verständnis und die Verbesserung jedes Schrittes auf dem Weg können E-Commerce-Unternehmen nicht nur die Kundenzufriedenheit erhöhen, sondern auch langfristige Loyalität und nachhaltiges Wachstum fördern. #Ecommerce #CustomerJourney #Kundenerlebnis #Kundenbindung #ConversionRate #DigitalMarketing #Markenbewusstsein #Kundenzufriedenheit
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Strategies to Offer Discounts to Increase Revenue ---------------------------- Although offering discounts is a powerful marketing tool, too many offers can risk your profit margins and devalue your products in the eyes of consumers. Take into account the following strategies to provide discounts more effectively. ✅ Build Strategic Budgeting To ensure profit margins, you must create a clear budget for your discounting program and stick to it. You must decide the type and amount of discounts, and set a time limit for it. ✅ Provide Tiered Discounts Tiered discounts mean the savings level increasing with the purchase volume, encouraging more purchases. It is also about rewarding loyal customers with more savings, incentivizing them to make repeat purchases and boost a strong relationship. ✅ Implement Time-Bound Promotions Time-bound promotions create urgency to push shoppers to take immediate action. Customers must make a purchase before the discount programmes end. ✅ Offer Value Bundles Complementary items can bring more value to your customers, helping increase the average order value and encouraging customers to buy multiple products. Retailers on Amazon and Sephora often call this strategy “bundle pricing.” ✅ Offer Selective Discounts It is about offering personalized discounts to specific customer groups. For instance, you can provide discounts to customers with abandoned carts or send exclusive discounts to buyers who have bought a specific product. ✅ Build Discount Subscriptions Offering discounts for subscriptions can reduce one-time purchases and increase customer loyalty that will become a more stable source of income for your business. ✅ Track Discount Campaigns Performance Track discount campaign data like sales figures, customer feedback, and website traffic to identify the most effective discounts and make some adjustments accordingly. ---------------------------- Next Cart - The best shopping cart migration tool 🔻 Whatsapp: +84 792255 978 🔻 24/7 support 🔻 next-cart.com
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🚀 Optimiere den Checkout-Prozess und steigere deinen Umsatz! 🌟 Entdecke, wie du die Abbruchrate im Checkout reduzieren und die Customer Journey verbessern kannst. Integriere das Logo deiner Marke, um Vertrauenswürdigkeit und Markenidentität zu stärken. 1. Schritte minimieren: Reduziere die Schritte im Checkout auf eine einzige Seite, um die Komplexität zu minimieren. 2. Nur Pflichtfelder: Beschränke die Datenabfrage auf das Wesentliche, um Nutzer nicht zu überfordern. 3. Auto-Fill und Default nutzen: Setze Auto-Fill für Formularfelder ein und wähle sinnvolle Standardoptionen (Defaults), um den Prozess zu beschleunigen und die Nutzerfreundlichkeit zu erhöhen. Folge diesen Schritten, um einen reibungslosen Checkout-Prozess zu gewährleisten und die Conversionen signifikant zu erhöhen! 👉 Folge uns für weitere Insights und Tipps zur Optimierung deiner E-Commerce-Strategien! ——————— Hi, mein Name ist Robert Fussi! Unsere Mission in der AdWords Agentur Gmbh ist es, deinen Traffic in Verkäufe, Anfragen, Termine oder Buchungen zu konvertieren. Ready for more? Like it? 🅷🅸🆃 👍 (or 👏, ❤️, 💡, 😄) Love it? Leave a 🅲🅾🅼🅼🅴🅽🆃 ✍️ (And join the discussion) Hate it? I am so sorry 🙏 (Oops - I have more in the pipeline 😬) Useful to others? 🆁🅴🅿🅾🆂🆃 ♻ (for the LinkedIn Algorithm) ——————— #CheckoutOptimization #EcommerceSuccess #DigitalMarketing #CustomerJourney #ConversionRateOptimization
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Dear connections, Compliments of the season! I've been a consultant with Nebiant Analytics for a couple of weeks. Today, I'll share one of the Project case studies I worked on using MS Excel. Business Case Study: Interactive Sales Dashboard for Gadget Flow Store Overview: Gadget Flow Store is a leading online electronics retailer specializing in products such as keyboards, mice, laptops, monitors, smartphones, and other smart tech gadgets. The store delivers these products across various states, catering to a diverse customer base. Challenge: To maintain a competitive edge in the dynamic tech market, the management identified the need for an interactive dashboard. This tool would enable them to track and analyze key business metrics, understand customer preferences, and monitor performance trends across regions and periods. Solution: I designed and implemented an interactive sales dashboard in Microsoft Excel to provide real-time insights into critical metrics. The dashboard features: Comprehensive sales tracking, Customer insights, Regional and temporal analysis, and Interactive functionality. Impact: The dashboard empowered management to: Make data-driven decisions to enhance customer satisfaction. Identify and respond to sales trends quickly. Improve operational efficiency in order fulfillment and shipping. This solution has become an essential tool for the team, helping them stay agile in a competitive market. Tools and Methodology Used -Pivot Tables&Charts -Slicers -Data visualizations Insights from the Sales Dashboard: -Gen X Leads in Purchases: The Gen X age group (44-59 years) emerged as the top buyers, driven by their higher purchasing power and strong interest in tech gadgets, particularly monitors. -Seasonal Sales Peaks: Sales were highest in January and during the summer months of May and June, likely due to festive periods and holiday shopping trends. -Regional Sales Performance: Pennsylvania recorded the highest sales, which may reflect a larger customer base or stronger market penetration in this state. RECOMMENDATIONS: -Targeted Marketing for Gen X: Develop personalized marketing campaigns highlighting high-tech gadgets like monitors. Offer exclusive loyalty programs or discounts for this demographic to increase repeat purchases. -Seasonal Promotions: Plan aggressive marketing campaigns leading up to January, May, and June to capitalize on the seasonal surge. Introduce limited-time holiday bundles or discounts to drive more sales during these peak months. -Strengthen Presence in Pennsylvania: Enhance customer engagement in Pennsylvania through local promotions, events, or partnerships. Study customer preferences in this region to replicate successful strategies in other locations. Expand Product Lines for Gen X: Introduce complementary products that align with Gen X preferences. I'm Olayemi, a dedicated Business Analyst and Project Manager eager to collaborate on challenging and rewarding opportunities. Let’s connect!
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