Global Telco Consult (GTC)’s Post

We all know that trust can make or break a business. Trust in messaging and MNOs guarantees smooth voice calls, quick texts, and data connectivity. However, trust isn’t automatic—it’s earned. And recently, MNOs have encountered hurdles in maintaining this trust. Voice fraud and origin-based rating (OBR) jeopardize their profits, while declining roaming revenues compel them to optimize network usage. Additionally, the emergence of OTT messaging apps like WhatsApp and Facebook Messenger intensifies competition. But what else undermines trust in our space? Well, you'll have to read the latest blog article authored by James Lasbrey. https://lnkd.in/gfW-yb4n #MessagingTrust #A2Pmessaging

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Michael Stiller

Kick-starter for your messaging business 🚀 | Head of Technology Consultancy | Managed Service | A2P SMS | Number Info Services SS7 | SMPP | API | RCS | WABA | MNP | HLR

7mo

For me (as MNO customer) decent coverage/throughput ("it works") and protection against spam ("no nonsense") and especially SMS phishing are crucial. In regards to item #1 I probably have chosen the best MNO here in Germany while I'm worried how less interest there is on MNO (meaning regulator) side to protect users from spam/smishing. As industry insider it's easy to understand what happens and therefore also how to prevent it but it's not put into action. And there goes the trust... In B2B context many problems are sketched in the blog post of James Lasbrey . On very I think high level most of them (all?) are caused by wrong decisions or lack of taken actions in the past. It's time to come up with strategies - aligned within the MNO community - to turn the wheel around. It just needs to be done and done with a mindset of partnership and enablement vs maximised exploitation of a monopoly. In the end service done well is recognized and paid well and trust is re-established. What do you think? Accurate or oversimplified?

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