GLOCAL DOOR’s Post

The New Era of Premier League Sponsorships ⚽️🏆 The Premier League is experiencing a dynamic shift in its brand partnerships. As technology and new industries enter the arena, they bring innovative perspectives that are transforming how brands engage with fans globally. These changes not only reflect the evolving nature of sports sponsorships but also highlight opportunities for growth and visibility in untapped markets. Traditionally, the "Old Economy" sectors such as financial services, airlines, and car manufacturers have been the cornerstone of Premier League investments. However, their influence is declining as the "New Economy" — characterized by sectors driven by innovation, technology dependence, and rapid growth — begins to dominate. This shift is illustrated by a significant decrease in Old Economy spending by 20% over the past five seasons, while New Economy brands have increased their investment from £77 million to over £300 million annually. We are excited to see where this shift will take the Premier League and the global sponsorship landscape. The possibilities for innovation and engagement are endless, promising an exciting future for sports marketing! #PremierLeague #Sportsmarketing #Sponsorships

Leading the way in #sports means rethinking the fan experience. After our team attended the Brand Innovators Sports Marketing Upfronts we shared the strategies we see driving the future of #sportsmarketing across the industry. https://hubs.ly/Q02pscz90

Sports have always been about more than the game - They’re about the emotion, the community, and the joy of shared experiences. Right now, some of the most exciting innovations in sports are happening far from the big leagues. The likes of World Chase Tag® the Kings League and the Savannah Bananas are showing us what happens when creativity and culture meet fan engagement. They’re not just capturing attention; they’re creating movements that resonate with fans. With it, sponsors are taking note, finding unique ways to engage audiences with partnerships that stand out. In Part 3 of our Beyond the Big Leagues series, we explore how these leagues are reshaping the future of sports, and why the brands like Zaxby's Franchising LLC and Skechers are leaning into these opportunities are leading the charge. Catch the full piece here: https://lnkd.in/ghgaxk_n #Sports #Sponsorship #Marketing

The Business Model of Sports ⚽️ : A Global 🌎 Perspective. In the modern era, sports 🏉 are much more than just games—they are a thriving global industry. The business model of sports 🏏 involves a complex interplay of revenue streams, stakeholder management, and strategic growth. 1. Broadcasting Rights 📺 : Major sporting ⚽️ events attract massive audiences, making broadcasting rights a lucrative source of income. Networks and streaming platforms bid high amounts to secure the rights to broadcast games live. Sponsorship and Advertising: Corporations invest heavily in sports sponsorships and advertising, leveraging the global reach of popular sports to promote their brands. From stadium naming rights to jersey sponsorships, the opportunities are vast. 2. Ticket Sales and Merchandising 🎟️ : Live events draw millions of fans, generating significant revenue through ticket sales. Additionally, merchandising—from jerseys to memorabilia—provides a steady income stream. 3. Digital and Social Media 📱 : The rise of digital platforms has opened new revenue channels through content creation, social media partnerships, and direct-to-consumer models like subscription services. 4. Leagues and Governing Bodies 🏦: Organizations like the NFL, FIFA, and the IOC oversee the regulations, schedules, and overall governance of sports leagues and events, ensuring fair play and competitive balance. 5. Teams and Franchises 🧑🤝🧑: Teams operate as individual businesses within larger leagues, focusing on both athletic performance and financial sustainability. They invest in player development, coaching, and facilities to remain competitive. 6. Athletes 🏃♂️ : Professional athletes are the stars of the show. Their contracts, endorsements, and personal brands are critical components of the sports business model. 7. Fans 🥳: The passionate fan base is the lifeblood of sports. Engaging and growing this audience through fan experiences, community events, and interactive platforms is crucial for sustained success. 8. Market Penetration 🏪: Sports organizations continuously seek to expand their global footprint. This involves hosting games in new markets, forming international partnerships, and tailoring marketing strategies to diverse audiences. 9. Youth Development and Academies 🏏 📚 : Investing in youth sports programs and academies helps cultivate talent worldwide and fosters a deeper connection with the sport from an early age. 10. Technology and Innovation 🤖 : Embracing technology—from VR experiences to advanced analytics—enhances the fan experience and provides new avenues for engagement and entertainment. #SportsBusiness #GlobalSports #SportsManagement #RevenueStreams #FanEngagement #SportsInnovation

How Much #Money Does #Sports Sponsorship Entail? Ever wondered why countless businesses dive into sports sponsorships? It's not just about #marketing but forging connections with a wide audience and showcasing a brand's passion for sports. Key Expenses in Sports #Sponsorship: 📜 Sponsorship #Deals and Endorsements: These are financial agreements between #brands and sports entities, be it teams, leagues or individual athletes. These deals can range from modest sums to substantial #investments, depending upon the sport's popularity, reach and the profile of the sponsored entity. High-profile athletes often command hefty endorsement #fees, amplifying the investment further. 📱 #Advertising Costs: This encompasses both traditional #media advertising like TV commercials, billboards and print #ads and digital marketing efforts, including #socialmedia promotions and #content creation. The expenditure varies based on the campaign's scale and duration. 💸 Return on Investment (ROI): Brands aim to measure the impact of their sponsorship across metrics such as brand awareness, consumer perception and ultimately, #sales. While direct revenue from the sponsorship is one aspect, increased brand visibility and enhanced brand equity also contribute. Though quantifying intangible #benefits remains a challenge, market research, surveys and data analysis are instrumental in evaluating the effectiveness of sports sponsorship. Factors Affecting #Financial Implications: 🏀Sports Popularity: The broader the viewership a sport garners, the greater the potential returns for the sponsoring brand. Popular sports like football and #cricket draw larger audiences and command higher sponsorship fees. 🏀Brand Exposure: Factors such as prominent logo placement, product integrations and media coverage all play into the visibility and reach of the brand. 🏀Sponsorship Duration: Long-term sponsorships often foster stronger associations between the brand and the sport or team, potentially yielding greater returns. Conversely, short-term sponsorships may offer event-specific benefits. In Conclusion: Sports sponsorship involves substantial financial commitments, encompassing sponsorship deals, endorsement fees, advertising costs and more. Nevertheless, the potential returns are equally substantial, with increased brand exposure, heightened consumer engagement and enhanced brand equity among the benefits. Brands must meticulously evaluate the financial implications and potential ROI before venturing into sports sponsorship. By leveraging market research, data analysis and strategic planning, #businesses can make informed decisions aligned with their marketing objectives, tapping into the formidable power of sports to connect with audiences worldwide.

At the first ADWEEK Brand Play #SportsMarketingSummit, held at the National Basketball Players Association (NBPA) in New York, marketers saw how technology not only personalized the gameday experience for leagues (thanks to Genius Sports' Manny Puentes and National Football League (NFL)'s Andy Kauffman), but helped them tell their stories to global audiences who’d likely never see a live game (courtesy of National Basketball Association (NBA)'s Tammy Henault and City Football Group's Nuria Tarré, MBA). They learned how important the stories of athletes beyond the game have become to players, leagues and media partners (H/T Maximum Effort's Kristina Windham, Time Studios Ltd's Rebecca Gitlitz and Wave Sports + Entertainment's Mack Sovereign), and how a growing base of streaming partners is distributing those narratives (via Tubi's Nicole Parlapiano and the WNBPA (Women’s National Basketball Players Association)'s Terri Carmichael Jackson) and Malka Sports's Jessica McCourt). They learned how the rise in women’s sports viewership and engagement is as much about the economics behind the surge as it is about the push for equity (thanks to Golden State Warriors Amanda Chin, Moolah Kicks' Natalie White and Sports Innovation Lab's Gina Waldhorn), but also how sponsors’ race toward Formula 1 fortune encouraged them to walk in fans’ footsteps (featuring The HEINEKEN Company's Frank Amorese, Formula 1 and Las Vegas Grand Prix, Inc.'s Emily Prazer and American Express' Shiz Suzuki). From brands making inroads through NIL deals (Kristyn Cook and State Farm) and equitable marketing (Andrea Brimmer and Ally) to Olympic organizers and golf legends pointing out opportunities along the sports spectrum, here’s a highlight reel of the Summit’s best postgame takeaways.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐫𝐭𝐬 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬? 💡As per "Decoding 360", a report by dentsu Sports Analytics and MKTG, While up to 20% of sports sponsorship activity may be wasted on fans who are unlikely to notice, remember, or react to advertising in sport and entertainment environments, sports sponsorship is still powerful and effective 💡Among those that are receptive to sponsorship and advertising in sports and entertainment, over 90% are likely to 𝐧𝐨𝐭𝐢𝐜𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐡𝐞𝐧 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐬𝐩𝐨𝐫𝐭, three quarters will 𝐟𝐞𝐞𝐥 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐛𝐨𝐮𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐭𝐡𝐞𝐢𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 and be 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐟𝐫𝐨𝐦 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬, and 70% are 𝐦𝐨𝐫𝐞 𝐥𝐨𝐲𝐚𝐥 𝐭𝐨 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐬𝐩𝐨𝐫𝐭 💡The research identified three distinct consumer types: ➡️𝘙𝘦𝘤𝘦𝘱𝘵𝘪𝘷𝘦𝘴 (fans highly receptive to sponsor messaging) – typically 20-35% of all fans ➡️𝘚𝘦𝘭𝘦𝘤𝘵𝘪𝘷𝘦𝘴 (fans “on the fence” about receptivity; they appreciate sponsors and their contributions but don’t always engage) – 50-60% of all fans ➡️𝘕𝘰𝘯-𝘙𝘦𝘤𝘦𝘱𝘵𝘪𝘷𝘦𝘴 (fans who completely tune out sponsors)– 15-20% of all fans 💡To effectively target Receptives and Selectives: ➡️𝐓𝐚𝐢𝐥𝐨𝐫 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Create content that resonates with their specific interests and values. ➡️𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐟𝐚𝐧 𝐝𝐚𝐭𝐚: Use analytics to understand their behavior and preferences. ➡️𝐁𝐮𝐢𝐥𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Foster connections through meaningful interactions and experiences. ➡️𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐯𝐚𝐥𝐮𝐞: Offer exclusive benefits or perks to fans who engage with your brand 💡By focusing on these strategies, you can transform your sports sponsorships into powerful marketing tools that drive brand awareness, loyalty, and sales. #sports #sportsbiz #sportssponsorship #sportsmarketing #sponsorship #fanengagement #campaign #strategy #insights

🚀 The Rev Strategy Only 5% of Sports Executives Know... Discover 3 case studies driving revenue growth for top brands. Read more 👇 https://lnkd.in/dzcZG_4w Featuring: GroundWOW®Full Venue #SportsBusiness #RevenueStrategy #SportsExecutives

What do World Chase Tag®, the Kings League, and the Savannah Bananas have in common? They’re transforming the way we think about sports, fan engagement, and sponsorships. By blending creativity, technology, and a fan-first approach, these emerging leagues are breaking the mold of traditional sports and capturing the attention of diverse audiences. From TikTok virality to bold, values-driven partnerships, they’re showing us what the future of sports could look like. In Part 3 of our Beyond the Big Leagues series, we unpack the strategies driving their success, how they’re reshaping fan interactions, and why brands are embracing their innovative approaches. Explore how these leagues are opening new doors for sponsors and redefining the sports experience here: https://lnkd.in/ewkAdd6S #Sports #Sponsorship #Marketing

Ever feel like there’s more to sports than just the final score? It’s because there is. The real game-changers are happening off the field, in the business stats that most fans don’t even see. Curious about what’s really driving the sports industry forward this season? As we head into the upcoming sports seasons, there are some fascinating stats that could change the way we all think about the game. Sure, we’ll all be watching the scores and standings, but the real action might be happening off the field. Here’s what you should keep an eye on: Sponsorship Revenues: With brands pouring more money into sports sponsorships than ever before, the ROI on these deals is becoming a key metric. Watch how brands shift their spending—especially with digital engagement taking center stage. Fan Engagement Metrics: It’s no longer just about how many people are in the stands. Now, teams and leagues are hyper-focused on digital engagement. Social media interactions, streaming viewership, and even eSports tie-ins are becoming critical indicators of a sport’s success. Athlete Endorsement Deals: The power of athletes as brands themselves is skyrocketing. We’re seeing more athletes leveraging their platforms to create personal brands that go beyond the game. Tracking the rise of new endorsement deals, especially in emerging markets, will be key. NIL (Name, Image, Likeness) Impact: For college sports, the NIL deals are completely changing the game. These deals are not just giving athletes new revenue streams; they’re altering recruitment strategies and even impacting team dynamics. The ripple effects are worth watching closely. These aren’t just stats—they’re signals of where the sports industry is heading. For businesses and investors, understanding these trends will be crucial to staying ahead in the game. So, as you watch the highlights this season, remember that the real story might just be in the data. #SportsBusiness #SportsIndustry #SportsMarketing #FanEngagement #Sponsorship #AthleteBranding #SportsAnalytics #NILDeals #SportsTech