GLU reposted this
B2B marketers: What’s your secret to working effectively cross-functionally? Our new report shows that collaboration, communication and conflict resolution are some of the fastest-growing skills in the B2B industry. https://lnkd.in/ef7cQUPE
Shanon Cooper
1mo
I agree, and the collaboration must also include technology like #GenAI. These technologies will transform how and what we communicate. #communcation #productivity
Gregg Rodriguez
1mo
Interesting point about collaboration! I'd add that clearly defined roles and responsibilities are also essential for effective cross-functional teamwork. When everyone knows their role and how it contributes to the overall goal, it streamlines communication and minimizes confusion. Can't wait to read the full report!
GLU
1mo
Thanks for this! Sharing.
Victor Brunko
1mo
... And in the past it wasn't key? Who's this designed for? Fools?
Lindsay Bachman
1mo
Great insights! I believe the heart of it all good B2B marketing is connection. Relationship management and stakeholder buy-in aren’t just parts of the job—they should be the motor and the why behind everything we do.
This is excellent information. Our organization is already incorporating these strategies, but we aim to expand our efforts. It's reassuring to see that we're progressing in the right direction.
Creative Storyteller | Strategic Communications & Marketing Leader | Driving Impactful Engagement, Cross-Functional Collaboration, and Value-Driven Messaging | Sales Enablement | Connecting People, Purpose, and Impact
1moI would challenge this to say, these skills have always been of importance. I believe now, teams/organizations can see/feel the impact with collaborative and effective communication is missing or lacking, therefore, making it feel more valuable. Without communication do well, teams will not succeed to the best of their ability.