GMPC’s Post

🌍 With new EU regulations, greenwashing in cosmetics may be coming to an end. The Green Claims Directive will require brands to substantiate environmental claims with transparent evidence—no more vague 'eco-friendly' promises! For the cosmetics industry, this means a shift towards genuine sustainability and accountability. Read about what this regulation entails and how it will impact consumer trust and innovation. 📖 Discover more: https://lnkd.in/dU4A4t9H #Greenwashing #Sustainability #EURegulations #SustainabilityAcademy

❗️UK’s Competition Authority launches compliance guide on greenwashing🌲 🧐Read the details below👇 https://lnkd.in/g2RBP7yH 🎗️Remember to follow my Instagram account and like this post🙏👏 #techjourno #UK #greenwashing #CMA #CompetitionandMarketsAuthority

❗️UK’s Competition Authority launches compliance guide on greenwashing🌲 🧐Read the details below👇 https://lnkd.in/g2RBP7yH 🎗️Remember to follow my Instagram account and like this post🙏👏 #techjourno #UK #greenwashing #CMA #CompetitionandMarketsAuthority

❗️UK’s Competition Authority launches compliance guide on greenwashing🌲 🧐Read the details below👇 https://lnkd.in/g2RBP7yH 🎗️Remember to follow my Instagram account and like this post🙏👏 #techjourno #UK #greenwashing #CMA #CompetitionandMarketsAuthority

In January, the Parliament gave the final green light to a directive that will improve product labelling and ban the use of misleading environmental claims. The directive will add to the EU list of banned business practices a number of problematic marketing strategies related to so-called greenwashing and premature obsolescence of goods. The main highlights are: * Clearer and more reliable advertising * Durability first #greenwashing #eu #fashion

#ClimateAction of the day: Tell the Federal Trade Commission to crack down on greenwashing! Greenwashing can lead consumers to believe they are making environmentally conscious choices when, in reality, they could be supporting companies that don't align with their values. The FTC’s “Green Guides” were last updated in 2012. A revision is needed to ensure there is accountability & transparency in companies’ environmental policies to help consumers make informed choices. In the UK, the Competition and Markets Authority investigated multiple fashion companies for greenwashing. Although this did not result in legal action, it pushed companies to opt into voluntary agreements and report on their compliance. Calling for accountability and transparency in the fashion industry, and more broadly the consumer goods sector, will ensure producer responsibility. This is a key step in reducing the negative impacts products have on the environment. Urge FTC to update their Green Guides to help consumers make informed choices that truly reflect their values. https://lnkd.in/gna8si7Z #greenwashing

It's not easy being green 🐸 And it can be even harder to avoid the firehose of 'greenwash' out there in the marketplace. Greenwashing is the act of making false or misleading statements about the environmental benefits of a product or service. And the ACCC recently announced a plan to crack down on it. Potential penalties include legal proceedings and infringement notices. Given that it's now more important than ever for companies to avoid making unsubstantiated or dubious environmental claims, Kaitlin Harasym (our Head of Growth) and Engagement) has pulled together this helpful guide to ethical brand communications and responsible storytelling. https://lnkd.in/g2xPhkAt #greenwashing #sustainability #sustainablepackaging

Ensuring Integrity in Environmental Claims: Avoiding Greenwashing in the Clothing Industry In today's growing environmentally conscious market, transparency and integrity are more important than ever. With the focus now on the clothing industry, we advise all industry participants to employ rigorous governance and due diligence. It is essential to avoid greenwashing, the practice of making false or misleading claims about the environmental benefits of a product or service. Greenwashing undermines consumer trust and hinders the genuine sustainability efforts of the industry. To understand more, visit https://lnkd.in/gCED8f8N Criminal liability for corporations and individuals for offences under the ACL may apply in respect of some claims. Check out Section 18! At Textile Recyclers Australia, we are committed to honesty and transparency in all our environmental communications. We believe that true sustainability is built on a foundation of integrity. #Textilerecycle #Retail #Fashion #Recycle #Uniforms #Greenwashing #Sustainability #CorporateResponsibility #SustainableFashion #EthicalFashion NSW Environment Protection Authority (EPA) Sustainability Victoria Department of Climate Change, Energy, the Environment and Water ACCC

🚨 Environmental advocacy group Stand.earth has filed a groundbreaking complaint against lululemon in France, accusing the athletic fashion retailer of #greenwashing. While Lululemon markets itself as a #sustainability champion, Stand.earth claims its greenhouse gas emissions are soaring, and its practices are “highly-polluting. 🔗 Read the formal complaint here: https://lnkd.in/epDjSSuK 🔍 This complaint arrives at a critical juncture in the #EU, as the Empowering Consumers Directive recently came into with the aim to ban misleading #environmental claims. As this directive is being integrated into national laws across EU Member States, the case against Lululemon represents a significant test of France’s regulatory approach to greenwashing. Plus, with the Green Claims Directive heading into crucial trilogue negotiations this autumn, the timing may only spotlight these issues further. Lululemon’s ‘#BePlanet’ campaign, launched in 2020, asserts that their products and actions avoid environmental harm and contribute to restoring a healthy planet. Stand.earth finds that this message is vague and inconsistent with the company’s actual environmental impact, noting that Lululemon’s emissions nearly doubled in the two years following the campaign’s launch. 🌐 This complaint follows a similar one filed in Canada, where the Competition Bureau opened an official inquiry into Lululemon’s environmental impact representations. In the US, the company faces a class action lawsuit alleging consumer deception in its sustainability campaign. 🔗 Read this class action lawsuit: https://lnkd.in/eBS9qUiV This underscores the growing scrutiny and regulatory risks associated with environmental claims that companies may start to face. Let’s keep an eye on these developments! 🌱🌏 #EmpoweringConsumersDirective #GreenClaimsDirective #Lululemon #ConsumerProtection 

India’s Central Consumer Protection Authority proposed guidelines for the prevention and regulation of greenwashing. The guidelines would instruct service providers, product sellers, and advertisers who make environmental claims by using terms such as “clean,” “green,” and “eco-friendly." #TheEnvironmentalLawFirm #ESG #Greenwashing #InternationalEnvironmentalLaw