Goal’s Post

Your brand is what people say about you when you’re not listening - Jeff Bezos

This is definitely true for local governments. Brand is everything. There's no profit motive and no stock options-- only people who love their community, businesses who want to locate there or expand to another location, and visitors who want to go there. Police, utilities, parks, roads, land use planning, and everything else a city or county does is all about serving people in a way that builds the brand.

Every touch point of your company creates a story in the consumers mind about your brand 👌 it all adds up..

💯