Goal’s Post

Big thanks to Forbes for spotlighting our founder Jade Watson in their weekly Under 30 newsletter, where Jade shares her take on the evolving media landscape and exciting predictions for the future of podcasting. Plus, personal insights for fellow founders: Trust your vision, but stay data-informed and adaptable. -Build personal connections, as relationships can open unexpected doors. -The future of podcasting lies in niche shows and multi-platform content, blending audio, video and interactive experiences. -Above all, stay true to your mission and don't shy away from calculated risks. Check out the full feature here: https://lnkd.in/esBrF7gt

🚀 Exciting news from the podcasting world! Over 15,000 engaged listeners have participated in the voting process, showcasing the power of community in shaping the future of content creation. 🔮 Prediction: With such strong listener engagement, we can expect to see a surge in innovative and diverse content tailored to meet audience preferences. 💡 As podcasters, it's crucial to understand and leverage these insights to produce compelling and relevant episodes that resonate with our audience. 🌟 Sponsored by SoundStack: Elevate your podcaster portfolio in 2025 and tap into new opportunities for revenue generation in the dynamic podcasting landscape. Command Your Brand.

I can talk about this for days!!! #podcasting #podcastadverising #independentaudio #creatoreconomy

“In 2025, I think we’ll see a shift in how video podcasters understand their audiences. With better analytics tools, creators will be able to track how people interact with their episodes—whether they’re watching the full video on YouTube, engaging with reels, or toggling between audio and video on Spotify. This level of detail will help podcasters fine-tune their content, focus on what’s working, and make smarter choices about where to invest their time and effort. It’s going to make video podcasting more impactful and efficient for creators and brands alike.” –Fatima Zaidi, Founder and CEO of CoHost and Quill 

How Stafanie, a podcasting business expert added $95.6k to her revenue by installing my 3-Step Authority Amplifier System — If you’re an expert, a coach, an author or a thought leader and you have an existing audience, you might be leaving money on the table by not using the full potential of that audience! DM Me « AMPLIFY » and let’s see if you can add an extra $50-100k to your revenue using the same system

Ever thought about taking your brand’s story and turning it into an audio adventure? 🤔 In this article, we’re exploring 12 brand journeys that took the leap into podcasting and transformed how they connect with their audience 🔗 https://lnkd.in/e3jxY5gT 🔗

The podcasting landscape is evolving, blurring the lines between on-air talent and behind-the-scenes decision-makers. The 2024 Podcasting Power List from Hollywood Reporter sheds light on this fascinating trend. Dive into the insights here: https://lnkd.in/eTDT9rKU

So this is a odd but great feeling for me, usually when I am posting about a podcast it is the DJ side of my life, so I am finding myself having to refrain from using "DJ hype" social media post language (although I could test that 🤔 ). To hear me chatting about all things CRO/Experimentation culture on the Webtrends Optimize podcast The Big Lift, hit the links: https://lnkd.in/eRit8_MM Apple Podcasts: https://lnkd.in/e2ntdgDG #cro #experimentation #conversionrateoptimisation #abtesting #digitalagency

I wholeheartedly chime with what Michelle is saying. I've been writing for Podcast Review for over five years. We've always championed authentic reviews and podcast discovery, but it's getting harder and harder to reach listeners with the recent Google SEO changes. We're worried that people will rely increasingly on large publications (hello, domain authority) that tend to talk about the same shows, over and over - or Apple's discovery page, which we know is easier for big pods to capitalise on. I've also seen no evidence that TikTok, Reels or YouTube views translate into actual podcast subscribers. (If anyone has these stats, I'm all ears. But a TikTok user is not the same as a podcast listener.) Socials help build personal brands - but what if you're not selling a book or a speaking gig? What if you just want to make a great podcast? I've been sharing podcast recommendations every week on BBC radio. This seems like the most logical pipeline for a new listener. After all, radio and podcasts are cousins. But there's no way to track or substantiate this. We have over 11,000 newsletter subscribers, and we are grateful for their trust in us to deliver real recommendations. Just as small pods are desperate to expand, so are we. So what's the solution?

BTS: Show the real people behind the business... This is one of the key value drivers for podcasting in my opinion. Great to have Mike Swetman back in the studio at Phonic Content HQ today and from the 'pre-chat chat' (as we like to call it) I know that the conversation that is about to happen between Mike and Vikki Wilkins from PRA Group (Nasdaq: PRAA) is going to shine a light on the amazing people behind this brand. Vikki, who now heads up Consumer Insight for PRA, has done the whole spectrum of consumer-facing roles in the business, starting in the Call Centre and has worked her way up the ladder into a very senior position where her focus is still very much on the people that the business serves. When she talks, you can hear it is from the heart. Big time. Mike and Vikki are literally recording right now, so I can't even give a summary of the show, but from the conversation we just all had over a cuppa before we hit record, I know that this fantastic operator is going to be doing her bit to change the way that consumers think and feel about businesses in the - often misunderstood - financial sector. Business leaders, if you have got GREAT people, get them on pods! Never forget, a brand is simply a reputation in the mind of your consumer and the people behind that brand have a big opportunity to shape the narrative of the story that a customer tells themselves about you.