When sales and marketing clash... your pipeline pays the price 🤡 And we could leave it there. We've heard SO MUCH about marketing <> alignment. We've added our fair bit to the discussion ourselves. But Romi Davidor from Fiverr said it best: sales and marketing tension exists. And that's 🆗👌👍 Because you can actually use that tension to work better together. How? Here's how: https://hubs.ly/Q02_W6Jq0
Envy’s Post
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Here's a little-known fact that could transform your online sales game: Your product pages are vital to grabbing attention and locking in conversions. Struggling to boost your sales? Feel like you're shouting into the digital void without any leads looking your way? The answer might be just a click away. Ready to turn the tables on the competition and see your revenue soar? Check out our insights and start seeing the results you deserve. #marketing #contentmarketing
Creating Effective Product Pages For Higher Sales - Lead Engine Labs
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Your customers don't want to be sold to. They want to find you... on their own terms. Today's buyers are in the driver's seat. They research obsessively, compare options, and make up their minds – all before they even think about reaching out. Flashy ads and pushy sales pitches? They swipe past those faster than you can blink. What works now is being a helpful guide. Creating content that: - Answer their questions. - Solves their problems. - Shows you're the expert. Think of it like building a digital rabbit hole they want to fall down. Case studies, videos, blog posts – all showcasing what you know and how you can help. That's where we excel. We map the entire customer journey, from first Google search to signed contract. We pinpoint the friction, the gaps, and turn their online experience with your brand into a seamless path to purchase. Because good marketing feels less like a sales pitch and more like a friend offering a helping hand.
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My hot take: we should view "performance based marketing" (particularly pay-per-click campaigns tied to revenue) as sales, not marketing! Agree or disagree? I wrote the latest Boundless Creative newsletter on this topic: if you're not subscribed, the signup link is in the comments:
Senior Marketing Manager | Owning B2B Marketing Campaigns
2wInterested to hear some thoughts and opinions on this from the crowd 🙌🏼