Emotional connection in architecture isn’t about technical perfection. It’s about making clients feel something powerful from the first glimpse... Most architects think the key to winning over clients is through flawless technical execution. But here’s the truth: Clients rarely fall in love with technical details—they fall in love with how a design makes them feel. Creating an emotional connection from the very first interaction is what gets clients invested. It’s about evoking a vision they can see themselves living in, not just a project on paper. When you can make a client feel the energy of their future home, decisions are made faster, revisions become minimal, and trust builds naturally. If your designs aren’t sparking emotions, you’re missing out on the most powerful tool in client engagement. BTW, after 17 years of working with 453+ architect clients, I made a FREE 3-min video with a Roadmap you can follow that reveals how to get clients excited with your designs from day 1. Comment: "Excited", and I will Direct Message the Roadmap to you.
I agree you have to make an emotional connection. If you show this image to five clients you will probably get five different emotional responses. You have to make sure you have the right emotional connection.
When the designs spark emotions it's art!
Putting my experience in engineering coordination quality reviews in the building design and construction industry to use in the disaster recovery industry for residential replacement.
1moA very interesting discussion today. Emotional attachment to a home has many different meanings for the client to deal with. My experience with residential (home) design has been limited but those that I have been involved with there has been a feeling on the part of the client that they wanted the building to feel like home. This meant to them that it was familiar and welcoming. Most of the times they wanted it to have the feeling that they had in a previous home. Sometimes this was one that they were raised in by their parents or even grandparents. This has given my the philosophy that a home needs to feel organic and is not just the same old look in make developments.