Gong’s Post

Transcript

Hi, I'm Adam Kaiser, VP of Brand and Growth Marketing at Six Cents. In my role, one of the key challenges that I'm trying to solve for is what's having impact. That's we recently launched a podcast and during the preparation for that, we wanted to get a little bit deeper on how are those topics actually coming up in sales calls with prospects and also with clients. So I went ahead and I went into gong to take a look at calls and really got a good sense of what was really resonating for these topics for those folks and it really helped to inform deeper dive discussions in the podcast. And it was a complete wow moment for me having used Gong for the initial research. I was like, wait a minute, I can probably understand, is the podcast actually making a contribution potentially to those meetings turning into opportunities and revenue? So I went into Gong and there it was. Through trackers in Gong, I was able to see all the mentions of the podcast that were happening in both customer and prospect calls. These were conversations that were happening against opportunities that had pipeline against them and suddenly the value of the podcast. Went up to a whole nother level. Gong is a new way to revenue.