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What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers? In the latest episode of Associations Thrive, Joanna Pineda sits down with James Thorne, CEO of Vehicle for Good Inc., to explore innovative fundraising strategies. James shares: -- The inception of Vehicle for Good and its mission. -- How their sweepstakes programs support nonprofits with limited resources. -- Insights from his background in communication for large churches. -- The selection criteria ensuring that worthy nonprofits are chosen. -- Strategies for leveraging corporate and individual influencers to promote their initiatives. -- Tips for successful influencer collaborations. Listen to this insightful episode to discover new ways to enhance your fundraising efforts!

In today's digital age, social media has become a game-changer for nonprofits looking to expand their reach and impact. Here's why it matters and how to leverage it effectively: 🎯 Set SMART goals for your social media strategy 📊 Create compelling, shareable content that resonates with your audience 🤝 Engage actively with your community to build trust and loyalty 🛠️ Utilize management tools like Hootsuite and Canva to streamline your efforts 📸 Encourage user-generated content to amplify your message authentically 🌐 Tailor your approach for different platforms (Facebook, Instagram, LinkedIn) 📈 Track and measure your performance to optimize your strategy 🤝 Collaborate with influencers to expand your reach Remember, success on social media requires a well-thought-out strategy and continuous adaptation. By harnessing these platforms effectively, you can tell your story, engage supporters, and ultimately drive more donations and support for your cause. Are you a nonprofit leveraging social media? Share your experiences below! 👇 #Nonprofit #SocialMediaStrategy #DigitalFundraising #Aakhyaan

Success on social media requires a well-thought-out strategy and continuous adaptation. By harnessing these platforms effectively, you can tell your story, engage supporters, and ultimately drive more donations and support for your cause. Remember, your online presence is an extension of your mission. Use it wisely to amplify your voice and create meaningful connections. ✨

Ever thought a simple DM could drive your charity’s mission forward? Beyond just engaging with current followers, Instagram DMs offer a direct way to introduce your cause to new audiences and build relationships that go beyond likes and comments 💡 Here’s why Instagram DMs can be especially effective for charities: 📨 Instagram DMs aren't just for chatting with existing supporters, they’re also great for cold outreach. By targeting individuals or influencers who align with your mission, you can introduce your charity to people who may not have heard of you yet. This approach can be surprisingly effective, with response rates often higher than traditional cold emails. In fact, personalised DMs can increase engagement rates by up to 20%. 📊 Instagram’s tools allow you to identify users who have interacted with your content, whether they’ve liked a post about a recent campaign or commented on a story. You can send them targeted messages that align with their interests and your mission. Did you know that this kind of outreach can increase funder retention rates by up to 47%? That’s a statistic worth acting on. 🎯 Charities can use DMs to mobilise supporters in real time. Whether it’s encouraging them to share a campaign, attend an event or sign a petition, DMs have a higher chance of being seen and acted upon quickly. A quick message can rally support faster than a general post, especially if the content is timely and relevant. 🔍 Instagram DMs can also be a great way to gather feedback from your community. Ask your followers what they’d like to see more of or how they feel about a particular initiative. This can help you shape future campaigns and outreach efforts. 💬 Beyond individual outreach, DMs can be used to create group chats with volunteers or key supporters to keep them informed and engaged. This encourages community engagement and keeps everyone on the same page. If your charity hasn’t tapped into the potential of Instagram DM outreach yet, it might be time to start ✌️ How are you using Instagram to connect with your supporters? 🤔💭 #charityoutreach #nonprofitmarketing #instagramstrategy

Social platforms are crucial for spreading your message and engaging supporters on GivingTuesday—but will your outreach get lost in the sea of posts? Read my practical tips for using social media to boost your GivingTuesday campaign. From creating compelling visuals that reflect your nonprofit's mission to crafting shareable content that resonates with your audience, these strategies will help you amplify your impact. #GivingTuesday #GivingTuesday2024 #nonprofits

In case you missed the webinar I ran a couple weeks ago, I'm doing it again! It was so wonderful being able to share some knowledge and tips with people both in and outside my network. So if you're interested in learning how a social media strategy could help your business or nonprofit, I'm hosting another FREE WEBINAR on May 14 at 11am PST. In the first 60 minutes, you'll learn about the algorithm, how you can utilize organic and paid social media, and how to create your own social strategy blueprint complete with setting objectives, understanding your audience, how to choose the right platform, content ideas, and how to measure your ROI. The last 30 minutes will be reserved for Q&A. Register here: https://bit.ly/49QLgu7 The more the merrier so if you know of anybody who might be interested, you can pass along!

Thinking about your year-end campaign? Start planning now with strategies like peer-to-peer fundraising and influencer engagement. Get ahead of the game by reading my and my colleague Madelyne's recommendations!

✨Ready to level up your nonprofit's social media strategy? Check out our latest guide on crafting an effective social media plan that builds awareness, engages your audience, and amplifies your mission. 📣💡 Whether you're just starting or looking to improve your current efforts, we’ve got tips and insights to help you make the most impact! 🚀 Read more: https://lnkd.in/dU9ET5Hs #happyproductions #socialmediastrategy #nonprofitstrategy #socialmediafornonprofits

Social Spark: Ignite Your Nonprofit's Presence! 🔥📱 Are you tired of working in the shadow of bigger and better-funded organizations? Perhaps a refresh on your social media presence will add that spark. The digital world offers an egalitarian space for voices of all sizes to be heard, but you gotta find a way to stand out amongst all the noise. Here are some tips for strategically approaching your socials to create a vibrant community around your cause. 📣🌐 1. Analyze Competitor Presence: Don’t ignore the big players. They’re likely doing something right. Look for insights on where your potential audience may already be engaged. Find messages that resonate with your audience and let it guide your strategy, placing your organization right in the middle of the conversation. 🕵️💬 2. Assess Content Compatibility: Consider the type of messaging your organization can best produce. Pick the platforms that best align with what you are capable of creating. Some cater more to long-form articles, quick updates, or eye-catching visuals like videos and photos. Match your message to the medium to ensure your story not only gets told but truly heard. 🎥✍️ 3. Conduct Surveys or Polls: Now, you have to engage with your existing supporters. Survey them to find out which platforms they most frequent. This direct inquiry will provide you with first-hand data, allowing you to further tailor your social media strategy to the actual habits of your constituents. 📊🗳️ Social media may seem like a broad place to broadcast your message, but it's actually designed as a space to forge connections. Analyze the landscape, assess which content platform is the best fit, and directly engage with your audience. This approach will help you stand out in the crowd and allow your tight-knit organization to broaden its reach. 🚀💖 #NonprofitVisibility #SocialMediaForGood #DigitalOutreach #CommunityBuilding #NonprofitMarketing #ContentStrategy #AudienceEngagement #DigitalMarketing #CommunityEngagement #NonprofitImpact #BrandAwareness #SocialMediaStrategy

Struggling to connect with your nonprofit's target audience? You're not alone. Many organizations face this challenge, but there are effective strategies for reengaging and rebuilding vital connections. A disengaged audience means your message isn't resonating, donations could dwindle, and your impact might suffer. This disconnection often stems from a failure to truly understand your audience's needs, interests, and communication preferences. The key is to revisit your audience research, re-evaluate your messaging and outreach channels, and craft a targeted engagement plan that speaks directly to your audiences where they are. A common pitfall is relying too heavily on traditional marketing tactics that no longer align with how your audiences consume information and connect with causes they care about. At the heart of it, your audiences want to feel heard and understood and believe their support can create meaningful change aligned with their values. Long-term audience engagement requires an authentic two-way dialogue. Listen to your audience’s feedback and concerns and show them you genuinely value their perspectives. You’re probably thinking, "But we've tried so many things, and nothing seems to work! How can we break through all the noise?" I understand the frustration, but disengagement is a data point, not a dead end. Analyze what's working (and what's not), then iteratively test new approaches. Could reinvigorating your audience connections be the key to amplifying your nonprofit's impact? If you're ready to re-engage your audiences in a thoughtful, data-driven way, I can help craft an integrated outreach strategy to reinvigorate those vital connections. Let’s chat! Message me to start a conversation. #nonprofitMarketing #audienceengagement #nonprofitstrategy