Google Ad Manager’s Post

Advertisers and brands, it's time to reflect on our ad tech decisions beyond the courtroom drama. The ad tech industry's transparency revolution offers a chance to bridge the digital ecosystem gap. Exploring sell-side technologies can provide clarity on system operations, enabling more informed discussions with lesser-known ad tech players and aiding in optimal decision-making for our businesses. Through sell-side partnerships, advertisers can evaluate a new array of companies based on vision, interoperability, tailored solutions, and crucially, alignment of operational values. Here's to embracing each day as an opportunity for discovery alongside trusted partners.

In a groundbreaking move for the European adtech landscape, RTL Deutschland and ProSiebenSat.1 have decided to shake things up by merging their adtech forces, Smartclip, Realytics and Virtual Minds, into a single powerhouse. This isn't just about consolidating our positions; it's a strategic play to offer advertisers a seamless, wide-reaching platform that spans across our extensive media networks. With eyes set on reducing reliance on the big US tech players, this partnership signals a bold leap towards self-reliance and innovation within the European market. Moreover, our ambition doesn't stop here; we're gearing up to extend this adtech synergy across Europe, aiming to redefine the advertising ecosystem with a distinctly European flavor. Let's this new game begin ! https://lnkd.in/ehe7R4iq Guillaume Belmas Pierre Raffalli Thomas Servatius Cyrille BILLON Sophie HENNIN Valérie Teboul-Weber Virtual Minds Realytics smartclip

🎉 Happy 15th anniversary! We are not the same we were 15 years ago! Fifteen years ago, we were a different company with a different name, but the same ambition to revolutionize the adtech world. Today, we’re not just celebrating a milestone — we’re celebrating how far we’ve come! 🚀 Blasto was born from the vision to break through limitations and redefine what’s possible in programmatic advertising. What started with performance marketing has now grown to industry leadership in CTV and in-app advertising 💥 Our team has grown with like-minded innovators — true programmatic enthusiasts who are passionate about shaping the future of advertising 🤓 We’ve built strong partnerships and earned recognition from industry leaders like VideoWeek and ExchangeWire, a testament to the hard work, dedication, and bold vision of our team 🙌 Together, we’ll continue blasting beyond expectations, setting new standards, and creating real impact in the world of programmatic. Here’s to the next 15 years and beyond! 🚀 #anniversary #adtech

Breaking Barriers in Ad Tech! 🚀📺 Major ad tech leaders have united to launch an initiative focused on accelerating programmatic TV across Europe. 🇪🇺 Advertisers will have access to more CTV partners through their preferred DSP. It signals a transformative shift in the ad tech landscape, positioning Europe at the forefront of programmatic advancements. 📈 #AdTech #ProgrammaticTV #Innovation

Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, my colleague Jeffrey Goldstein helps explain what happened, covering business model and culture misalignment. Read the full article here. And let me know your thoughts in the comments below.

💡As digital landscapes evolve, so does the complexity of ad technology! Dive into this article, where experts break down the world of ad tech, offering clear and actionable insights to help you navigate effectively. Explore the full article for essential tips on mastering ad tech today! #AdTech #MarketingNewsCanada #Cella #RandstadDigital

Direct Access connects our customers to the premium ad inventory they want, without the hassle of third parties. That's a win-win. Learn how to get connected. https://bit.ly/48WjRYu #AdTech #SPO #SupplyPathOptimization

Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, we help explain what happened, covering business model and culture misalignment. It is another testimony to the need for TelCo to transform into a "Lean, Mean, Green Telco Machine" to be able to amplify value in the adjacent verticals. Read the full article here. And let me know your thoughts in the comments below.

📢 Building Trust Together: Over the past five years, Baidu Global MediaGo & GeoEdge have joined forces to prioritize user safety, battling malvertising and deceptive advertising to strengthen trust in the Chinese market. Focused on fostering lasting integrity in the digital advertising landscape, we ensure that Media's publishers, supply partners and audiences enjoy engaging and secure online experiences. As MediaGo continues to expand, we're elevating user protection, shaping a foundation of trust in the digital advertising industry. ⚙️🦾Here's how we're doing it:  https://lnkd.in/gYSvsA-A #AdTech #programmatic #onlineprotection #digitaladvertising