Google Ad Manager’s Post

💰 Is your media ad spend driving results or wasting resources? In his recent GDS Summit keynote speech, our Head of Growth, Harry Calvin Williams, explores this critical question. With the UK advertising market projected to reach £39bn in 2024 and digital formats dominating 77% of spend, precision is more important than ever. Our Everysearch™ approach utilises data to pinpoint your audience and maximise the impact of your media spend. As search and audience behaviour evolve, so must your strategy. Want to know more about how our team can help you get a better return on your ad spend? Get in touch 👉https://lnkd.in/dE-u335J #MarketingStrategy #DigitalConsulting #PerformanceMarketing #SearchEverywhere

Last chance to get your custom audience profile. I promise you’ll get up-to-the-moment, self-reported, custom data fast from two trusted sources (us & GWI) for a price you won’t find anywhere else.   Add a comment or DM me and I’ll send you the details.   (Audience insights come from GWI’s on-demand consumer research platform, the world’s largest ongoing study of online audiences.)

Last chance to get your custom audience profile. We promise you’ll get up-to-the-moment, self-reported, custom data fast from two trusted sources (us & GWI) for a price you won’t find anywhere else.   Add a comment or DM me and I’ll send you the details.   (Audience insights come from GWI’s on-demand consumer research platform, the world’s largest ongoing study of online audiences.)

There has been so much change in the world over the last few years and it is hard to keep up with the new consumer mindset, as well as a rapidly evolving ad industry. Consumer intent needs te be harnessed by brands to be relevant and performant, but it needs to be fresh, dynamic, insightful and actionable across all channels in an ever changing landscape. Captify’s search intelligence is key for any cutting edge brand’s strategy to stay on top of the shift in consumer beahviour. #shifthappens

What's your preferred news source? Recent research from Ofcom’s News Consumption in the UK 2024 report reveals the most popular news source for teens—and the results may surprise you. 👀 Today’s younger social media users are tapping into a vast array of platforms to find news, information, and brands. Search is no longer confined to search engines—it’s happening everywhere, all the time. In this fast-paced, multi-channel digital world, brands must adopt an audience-first strategy. Success hinges on knowing exactly where your audience is and shaping your approach around them. Can you pinpoint where your audience is searching for you? We can. Our trademarked, industry-leading Everysearch™ approach harnesses unique audience data to identify the best channels for your brand, ensuring you stay ahead of the competition. Get in touch with our team and we can discuss all things audience insights and help you unlock your potential. https://lnkd.in/dE-u335J #DigitalMarketing #Everysearch #MultiChannel #News #SocialMediaChannels

In the ever-changing landscape of digital advertising, one constant truth remains: Shift Happens. From shifting consumer behaviors to the shift to cookieless, is your audience data strategy fresh enough to stay ahead? Our Search Intelligence connects billions of daily search signals to uncover shifts across your audience, brand, vertical and moments, so you can make data-driven decisions with confidence and drive even better results. Whatever the shift, Captify has you covered. Uncover cookieless, real-time audiences here: https://lnkd.in/eJJfMGnr #shifthappens #searchintelligence #captify

Our new brand campaign, Shift Happens, launches today. It’s been a huge amount of work from our extremely talented marketing team, with a wealth of insight led content to help marketers navigate the shifts in the industry. Whether it’s shifting audiences, or the shift to cookieless, with Captify’s real-time audiences, powered by Search Intelligence, we’re to help with whatever shift is thrown at you… did I mention they’re cookieless? Take a look at our campaign page https://lnkd.in/eNHc8cW8 for insights on the shifts that are shaping the industry #shifthappens #searchintelligence #cookieless

Leverage Insights to Know Your Audience Check your GBP insights to see how people find and interact with your profile. Do they search via mobile or desktop? Are they using Maps? This data can guide your engagement strategy. For Tips to the Top of Google https://lnkd.in/e6ZXwS46

We are opening the Doors to Marketing's Future! Explore the newest developments in Google Ads as we go through 2024's changing digital environment. Keep up with the times and establish a deeper connection with your audience than before! https://buff.ly/3Aakiyk #MarketingInsights #BrandVisibility #TechAdvancements #ConsumerEngagement #MarketingTrends

Leverage Insights to Know Your Audience Check your GBP insights to see how people find and interact with your profile. Do they search via mobile or desktop? Are they using Maps? This data can guide your engagement strategy. For Tips to the Top of Google https://lnkd.in/eMZwjGTc