Google Analytics’ Post

▶️ Unlock the power of segmentation with Google Analytics 4 Audiences! Discover how to create custom audiences based on dimensions, metrics, and events that matter to your business. Tailor your marketing campaigns, personalize user experiences, and drive conversions. Check out this video to learn more on how to get started with audiences in GA4. → https://goo.gle/3LbG1LT

📢 Today marks the official turndown of Universal Analytics. From today you won't be able to view or download any current or historical data for standard and 360 properties. As we say goodbye to Universal Analytics, we’re excited to move into this future where GA4 is our only analytics platform. See our latest blog to learn more about how we are investing in GA4 to be the most effective, holistic and durable analytics solution for our users. → https://goo.gle/4eLKGSc

💡 Supercharge your marketing insights and prepare for the future with Google Analytics 4! Here are 4 ways Google Analytics delivers actionable insights for your business: 🔍 Faster, AI-Powered Insights: Get clear, concise summaries of your data fluctuations, automatically pinpointing key trends and opportunities. 🔗 Understand full funnel, cross channel performance: Understand and measure your customer's entire journey, across the funnel and channels. 📊Built-in planning and budgeting tools: Confidently allocate spend with built-in budgeting tools and media pacing reports. 🔒 Durable integrations: Navigate a privacy-first future with enhanced conversions and seamless Consent Mode integration with Google Ads. → https://goo.gle/3VAjayi

📢 We're updating our attribution models in GA4 to improve the accuracy of conversion credit for paid search campaigns. 🔍 Why the change? Sometimes, the 'gclid' parameter (identifying your paid click) doesn't remain around page views. This fix ensures paid campaigns get the credit they deserve! 📈 What to expect: This change may increase the number of conversions attributed to paid search, potentially affecting your Ads campaign spending. Please review your budget caps and adjust them as needed before this update takes effect over the next two weeks. → https://goo.gle/45CjEbP

📢We’ve enhanced the Advertising section of Google Analytics 4! Now you can quickly see the size of your Advertising Segments – these are the users eligible for remarketing and ads personalization in Google Ads. 🔍How will this update help you? These numbers are now aligned with what you see in the Google Ads Audience Manager. This means you can make data-driven advertising decisions with confidence, knowing your GA4 insights are in sync with your Google Ads targeting. → https://goo.gle/3XxJw6I

▶️ Want to learn more about traffic classification, channel groups and attribution? Check out this video where our Google Product Managers will walk you through some fundamental concepts and give you some concrete examples and helpful tips on how to master GA4. → https://goo.gle/3VCph56

💡Curious how different attribution models shift credit for your marketing efforts? Explore the GA4 Attribution models report! Analyze how these models impact the valuation of your channels and make data-driven decisions to optimize your marketing strategy. → https://goo.gle/3VmOAIc

💡Unlock customer journey insights with GA4 Attribution paths reports! 🔍 Data visualization helps you see which channels initiate, assist and close key events 🔍Data tables help you understand which paths users take to complete key events → https://goo.gle/45vwBEi

📢 We've updated the default User acquisition and Traffic acquisition reports to include the User Key event rate and Session key event rate metrics. If you've included the reports in your report navigation, you will see these key event rate metrics in the reports automatically. → https://goo.gle/3xpltfq