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When the indie game launch leaves you in tears, it's a stark reminder of the vital role marketing plays in the gaming industry. Nomads Digital specializes in crafting effective marketing approaches tailored to indie games like yours. We'll help you navigate the complexities, connect with your target audience, and transform tears of despair into tears of triumph. Don't underestimate the power of a solid marketing strategy—it can be the difference between failure and success. 💯 #TearfulRelease #IndieGameMarketingFail #MissingStrategy #GamingHeartbreak #MarketingMistake #GameVisibilityExperts #IndieGameSuccess

The gaming industry faced rising costs, market saturation, and user fatigue with monetisation in 2024. Yet, some titles broke through the noise with exceptional marketing strategies. Here are three standout examples: Black Myth: Wukong 🎮 Sold 10M copies in 3 days by combining global reach (9 languages, tailored content), strategic partnerships (NVIDIA, Hisense, IGN, Twitch), and a drip-fed campaign of teasers and developer insights. 🃏 Balatro This poker-deck hybrid hit 3.5M+ sales through influencer tournaments, a free demo, and community-driven fan engagement. 🤖 Astrobot Sony’s global activations, event tie-ins, and family-friendly appeal made this platformer their 6th biggest title of the year. In a tough year, these games show the power of bold, tailored & creative marketing. What was your favourite campaign this year?

𝙏𝙚𝙡𝙡 𝙢𝙚 𝙖𝙜𝙖𝙞𝙣 𝙬𝙝𝙮 𝙮𝙤𝙪 𝙖𝙧𝙚𝙣'𝙩 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙖𝙧𝙤𝙪𝙣𝙙 𝙜𝙖𝙢𝙞𝙣𝙜? 𝙅𝙤𝙚 𝙍𝙤𝙜𝙖𝙣 𝙖𝙣𝙙 𝙀𝙡𝙤𝙣 𝙈𝙪𝙨𝙠 𝙖𝙧𝙚 𝙗𝙤𝙩𝙝 𝙖𝙫𝙞𝙙 𝙥𝙡𝙖𝙮𝙚𝙧𝙨..𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙄 𝙬𝙤𝙪𝙡𝙙 𝙘𝙡𝙖𝙨𝙨 𝙀𝙡𝙤𝙣 𝙖𝙨 𝙖 𝙜𝙖𝙢𝙚𝙧 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙤𝙛 𝙝𝙞𝙨 𝙬𝙤𝙧𝙡𝙙 𝙧𝙖𝙣𝙠𝙞𝙣𝙜. They appreciate the focus and calming effects it brings. Wouldn't you like to get your brand in front of billionaires? Sure you can't think your total reach is that cohort but if you aren't in it where else are you going to reach them? As I mentioned in a previous post, think of gaming inventory like buying any other format in any other media. 𝙀𝙭𝙘𝙚𝙥𝙩 𝙞𝙩 𝙝𝙖𝙨 𝙢𝙪𝙘𝙝 𝙜𝙧𝙚𝙖𝙩𝙚𝙧 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙩𝙝𝙖𝙣 𝙖𝙣𝙮 𝙤𝙛 𝙩𝙝𝙤𝙨𝙚 𝙤𝙩𝙝𝙚𝙧 𝙢𝙚𝙙𝙞𝙪𝙢𝙨. Take PC gaming and a company like Overwolf. This audience profile may not have the same scale as mobile gaming, it is still huge though and these gamers (I refer to as gamers because statistically they spend more on equipment and greater amounts of time in front of the screen) have large disposable income. You can run a video format much like a CTV ad across their 50" screen with full attention and sound on plus the ability to click the ad. Now doesn't that sound like having your cake and eating it? Or a company like DIVISION that is connecting YouTube Gaming streamers with brands without the need for traditional influencer agreements but on a CPM basis so it fits what buyers need not what the platform wants. If you are looking to learn more about how gaming inventory can run as simply as your current digital and programmatic campaigns with greater effect and cost efficiencies then get in touch. I shall give you an unbiased view of the market and if required help you formulate a strategy to make the most out of this incredible industry. Till then, Love ❤️, Peace ✌🏼and Chicken Grease 🐔🍗 Seika Media #gaming #videogames #gamers #programmatic #youtube #pcgamers

The fusion of #gaming and high technology offers brands a prime opportunity to engage with a tech-savvy audience 👨💻. Our recent report shows gamers' strong inclination towards integrating #hightech products into their lives, with a preference for online shopping and a keen eye for new releases. 🕹️ Download our latest report below. #Gameloft #Gameloftforbrands #COMBO #InGameAdvertising #HighTech

From mythic adventures to quick puzzles, understanding gamer types—multi-platform and mobile-centric—is essential. An intriguing read to understand the motivations and perceptions of the diverse gaming community. Leveraging these insights to create meaningful and engaging interactions can significantly elevate your marketing strategy. #GamingInsights #Marketing #AudienceEngagement #GameAdvertising #Advertising

I think it's fair to say that based on research from GEEIQ in their recent State of Virtual Part 3 report, virtual brand activations aren't the future of advertising, but the present. 🕹 I highly recommend having a read of the full report here: https://bit.ly/3WSP1em Livewire is all about helping brands break into this evergreen channel and engage with the next generation of customers in an a way that is authentic to them 🌱 If this is in your feed, you might want to talk to Adam Fischer, Kevin Armendariz, or Harry Blake about how your brand could be reaching the gaming audience today, it might surprise you how easy it could be. 🚀🌟 #gaming #marketing #advertising #livewire

Data and seasonality are the keys to captivating digital marketing! 🌟 In this month's Founder's Column, learn how Incline Gaming Marketing's Joanne Dennis leverages these elements to create impactful, personalised campaigns that resonate with audiences. Dive into the latest insights here: https://lnkd.in/eF4T9zdB GameOn #igaming

🌟 The Evolution of Advertising: Embracing Mini-Game Marketing 🎮 Some companies are enhancing mid-core and hardcore games by integrating casual mini-game elements. This approach not only broadens audience appeal but also provides a competitive edge in media buying. Curious to see more real-world examples? Check out the video below! 👇 #GameMarketing #CasualGames #MiniGames #GamingIndustry #SocialPeta

🎮 Explore the Future of Marketing: Gaming Advertising on the Rise! 🚀 With over 213 million gamers in the U.S., gaming advertising continues to captivate marketers' attention. According to the latest IAB report, 40% of marketers are gearing up to increase their investment in this dynamic space. 📈 Key findings reveal that 86% of marketers consider in-game advertising to be brand safe, highlighting its potential for growth and engagement. Moreover, with ad spend projected to soar from $8.53 billion in 2024 to $11.49 billion by 2027, the gaming industry presents a lucrative opportunity for brands to connect with audiences. 🌟 Discover how games advertising surpasses traditional media in click-through rates, with 67% of marketers rating it as excellent/good. As we navigate evolving consumer landscapes, it's clear that gaming offers a powerful platform for driving conversion and purchasing power. 🎯💡 Stay ahead of the curve and unlock the potential of gaming advertising in your marketing strategy! Let's level up together at the forefront of innovation. #MarketingTrends #GamingAdvertising #DigitalMarketing

In the dynamic world of digital marketing, brands are constantly seeking innovative ways to engage their audience and build lasting connections. One of the most effective and increasingly popular strategies is leveraging mobile gaming. So if you are a brand looking to explore #games as a #marketing tool, how do you go about it? Do you look to create your own branded game or pug your brand advertising into existing big game players like Roblox? We delve into this in depth to give you some direct insights into the benefits of both options in our latest blog. #mobilegames #marketing #ads #roblox #loyalty https://lnkd.in/g2_UiZdt