Open Network For Digital Commerce (ONDC) is encouraging big tech companies to create SaaS-based components and services that can be easily integrated into the ONDC network. ✨ #ONDC CEO and MD T Koshy says this allows smaller merchants and businesses to leverage these ready-made solutions, rather than having to build everything from scratch. A key focus of ONDC is to create the protocols and standards that enable different systems and platforms to communicate and integrate seamlessly. ONDC is not trying to build everything in-house but rather wants to enable a vibrant ecosystem of SaaS providers, startups, and other technology companies. https://buff.ly/408DUj4 Saransh Agrawal, #ecommerce