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Here's what's up in the #cpgindustry this week: Frozen baked goods producer Mason Dixie Foods has launched a new Chicken & Waffle Sandwich at Costco Wholesale stores across the Midwest, deepening the brand’s partnership with the warehouse club chain. Indian-inspired food company Masala Mama has introduced a 4-SKU line of protein-packed ready-to-eat legumes including Ooh La La Lentils, Cha Cha Chickpeas, La Bamba Black Beans and Rah-Rah Red Beans. Masala Mama’s new legume line is available at Sprouts Farmers Market, The Fresh Market and Earth Fare. Little Spoon, the meal delivery service offering organic food and snacks for babies, toddlers and kids, has launched a new line of Overnight Oats in partnership with Oatly. Fx Chocolate, a Designs for Health brand, has expanded its portfolio of protein supplement bars with five new varieties: Bold Beauty Collagen, Bone Broth Chocolate Crunch, Cocommune, Peanut Butter Joint Power and Plant-Powered Magnesium. Whipped Fusion is seeking to shake up the whipped cream category with the launch of its flagship dairy-free, alcohol-infused (14% ABV) whipped cream. Available in a So Vanilla flavor, the product features an 18-month shelf life. Single-serve luxury brownie and cookie maker LEXINGTON BAKES has relaunched its products to now feature a smaller size format and 25% less sugar per serving. The products have gone from 5-oz to a bite-size 2-oz treat and from $11 to $6, per consumers requests, according to the company. Hero Bread has closed on a $21 million financing round, co-led by Cleveland Avenue, DNS Capital and Composite Ventures and participation from existing investor GreatPoint Ventures. Hero Bread has more than $68.5 million in total funding to date, according to the company. Frozen food brand Balkan Bites has added Mini Phyllo Rolls to its southeastern European-inspired product line. The phyllo rolls, which may be prepared in the oven or an air fryer, are made with fresh phyllo dough and feature unbleached flour, extra virgin olive oil and butter. Flavors include spinach and cheese, beef and onion and cheese medley. Tilray Brands announced the launch of a nonalcoholic beer brand, Runner’s High Brewing Company, targeting active consumers looking for a healthier alternative to beer. It will debut first in Atlanta, with an expansion into more markets planned for later this year.

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Here's what's happening in the #cpgindustry this week: Tender Food. has raised over $11 million in a Series A funding round, led by Rhapsody Venture Partners. The funding will help the company scale capacity at its new facility and commercialize its first products at scale in addition to lowering production costs, according to the company. Bones Coffee Company. has launched a line of ready-to-drink cold brew lattes. The products come in five flavors of Sinn-o-bun (developed as an exclusive flavor for Walmart), french toast, holy cannoli, S’morey time and electric unicorn. Hooters of America is launching its first line of frozen appetizers and snacks. The four offerings — BBQ Smoked Wings, Dry Rub Smoked Wings, Buffalo Style Boneless Wingz and Buffalo Style Popcorn Chicken — will initially be sold at Publix Super Markets. Premier Proteins has expanded its lineup of breakfast offerings with the addition of Pancake and Waffle Mixes. Available in Buttermilk and Original varieties, the mixes pack 15 grams of protein per serving and can be made by just adding water. Mavericks Snacks has unveiled its newest innovation, Sandwich Crackers. Offered in two varieties at launch – Peanut Butter and Cheddar – the crackers feature 8 grams of whole grains per serving. They are exclusively available at Whole Foods Market stores nationwide. Heyday Canning Co. has launched a new collection of canned soups and chilis available nationwide at Whole Foods Market. The new line includes Grilled Cheese Tomato Soup, Creamy Coconut Corn Chowder, Lemon Parmesan Noodle Soup, Golden Butternut Lentil Stew, Fire Roasted Sweet Potato Chili and Pinto & Black Bean Mole Chili. Miyoko's Creamery has introduced two new Oat Milk Butter flavors, Garlic Parm and Cinnamon Brown Sugar. The new offerings are available for purchase at Whole Foods Market stores nationwide. Brooklyn Delhi has announced its newest product line, which just launched at Whole Foods Market stores nationwide. The new 4-SKU line includes Sweet Potato Coconut Dal, Red Bean Rajma Masala, Black Bean Butter Masala and Chickpea Tikka Masala.

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This week for #MissionDrivenMonday, we're highlighting Fody Food Co. At Fody Foods, the mission is clear: to bring delicious, gut-friendly foods into every kitchen without discomfort. Dedicated to those managing IBS or sensitive digestive systems, Fody ensures that flavor is never compromised. From mouthwatering pasta sauces to zesty salsas and everything in between, their products are meticulously crafted to be low FODMAP and free of common triggers like onions and garlic. Fody believes that everyone deserves to enjoy bold, flavorful meals that nourish and comfort without fear of digestive distress. Join Fody Foods on a flavorful journey where every meal is a celebration of taste and well-being. Say goodbye to bland diets and hello to a world where dietary restrictions don't hold back delicious possibilities! 🌶️🥑

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Here's what's new in the #cpgindustry this week: CPG services provider Advantage Solutions and innovator platform L.A. Libations are forming a joint venture, called Relentless Advantage, to help LAL-affiliated brands expand nationwide. Mocktail Club, a maker of a line of non-alcoholic canned cocktails, has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping them expand across the country. MingsBings has expanded its lineup of breakfast products with the addition of Sausage, Egg and Cheese Bings. The new offering features a crunchy brown rice wrapper filled with a blend of savory breakfast sausage, scrambled eggs and melted cheese. Mediterranean-inspired food brand Cedar's Foods has announced three new Feta Dips: Spicy Pepper, Garlic & Chive and Kalamata Olive. All three dips are non-GMO verified and gluten-free. Insignia International has introduced a new line of corn and flour tortillas under its La Tortilla Factory brand. The five new types of Tradicíon tortillas include Fajita, Soft Yellow Corn, Soft White Corn, Burrito Flour, and Soft Taco. Tradicíon tortillas will soon be available in all Albertsons Companies across California, Seattle, Denver, and the Southwest. Amy's Kitchen has named Mel Cash as chief growth officer and promoted Leanne Molter from chief transformation and strategy officer to chief financial officer. Cash joins the company from Nestlé, where she most recently was chief marketing and innovation officer. Previously, she was at Masco Corporation. and Kellogg Company. Laoban Dumplings, an Asian frozen dumpling brand, is expanding its product line to include frozen bao buns. The bao buns are formulated with chicken, pork, beef, and shiitake mushrooms. The Better Meat Co., an ingredients company providing mycoprotein formulations through its Rhiza product, announced it has dramatically reduced its cost of production. This will allow Rhiza to compete at a commodity price with beef, the company said.