Vividly’s Post

Here's what's up in the #cpgindustry this week: Wilde Brands, the chicken chip maker announced today it had secured over $20 million in a round led by existing investors KarpReilly and Bill Moses that also included new investments from the Family Fund and performing artists Jack Harlow and Machine Gun Kelly. Refresh Gum doubled its SKU count with three new plant-based, sugar-free gums in Peppermint, Bubble Gum and Peach flavors. Peppermint and Bubble Gum will also carry the brand into Whole Foods Market for the first time alongside existing flavors Garden Mint and Raspberry. Food technology startup Voyage Foods is taking on a new role as an ingredient supplier, starting with an exclusive business-to-business partnership with Cargill. The agreement, announced last week, will see Voyage Foods offering its peanut- and hazelnut-free spreads and cocoa-free chocolate innovations as climate-friendly and allergen-free ingredient solutions for Cargill customers. Along with distribution and logistics support, Cargill will also be leveraging its technical, sales and customer resources to Voyage as part of the deal. Forward Consumer Partners has made its first acquisition, taking a majority stake in Virginia based artisanal cracker maker and baking company Firehook Bakery. It’s the top artisanal cracker in the country, according to a release announcing the acquisition. Caffeinated chocolate brand AWAKE Chocolate has closed a CAD $5 million (approximately $3.6 million USD) follow-on funding round from Btomorrow Ventures, the venture arm of British American Tobacco. The Boston Beer Company introduced a line of nonalcoholic brews called General Admission that the company says unites the flavors of alcohol-free beer and fruity seltzer with less than 0.5% alcohol by volume. They are available in four flavors: Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix. Kraft Heinz has rebranded its liquid concentrate Mio to better market the offering to a Gen Z audience, according to details shared with Marketing Dive. The makeover shifts Mio’s positioning away from a mission to “fix water” toward one focused on wellness benefits, or the idea of “Wellness on your wavelength.” Hydrox owner Leaf Brands plans to sue Mondelēz International this year for violating antitrust laws, claiming the Oreo manufacturer is intimidating retailers and instructing workers who restock its creme-filled chocolate cookies in stores to hide, misplace or move Hydrox to less desirable locations.

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