Did you know PR as a practice started in Godrej in 1955? Smita Basu Roy, Head of Corporate Communications & PR at Godrej Enterprises Group, recounts an anecdote about the creative launch strategy for the company's first typewriter, showcasing the brand's pioneering spirit. In a recent interview with Hardik Sampat, Sr Executive - Brand Solutions, HAWK (Gozoop Group), Smita also shared invaluable insights into the evolving landscape of public relations. Curated by Priyanka Nair #BreakTheBox
