What on earth is happening with LinkedIn recently? Impressions dropped through the floor, seeing people's content from weeks ago! Well after hours of digging! Here we are! LinkedIn’s algorithm has been making some big shifts, so here’s a quick look at what’s happening and what we can do to keep up: 1️⃣ Quality over Quantity: LinkedIn is focusing on posts that encourage real conversation over just racking up likes. More comments = better reach. So, sparking genuine discussions is key! 2️⃣ Less Promo, More Connection: LinkedIn is starting to downrank overly promotional content, giving more visibility to posts that prioritize authenticity over ads. So if you’re used to frequent CTAs, try softening the sales tone! 3️⃣ Posts from Direct Connections: Expect to see more content from people in your network rather than outside your circle. LinkedIn is leaning into a community-focused feel. 4️⃣ AI-Driven Content Adjustments: LinkedIn’s AI is working to show us unique, relevant posts, meaning repetitive or similar content may see reduced reach. 📈 The takeaway? Focus on connection-driven, conversation-starting content. This is a professional networking site after all. p.s. I am not sure how many times I say 'genuine' in this video and apologise in advance! #LinkedIntips #algorithm
Very insightful, Grace. Will take these comments on board. Definitely means we should reshape they way we post and provoke feedback from our connections!
This makes a lot of sense (my impressions have certainly dropped, although the interactions have remained around the same level). Great tips though and glad I’m not alone!
Friendly tip: look at your camera and not at yourself when recording videos and you'll look your viewers right in the eye for a stronger connection. Thanks for this great post.
Really useful Grace Jolley. Thank you for sharing!!
Thank you Grace Jolley I've definitely been wondering about this!
Thank you Grace for looking into this, it's really helpful!
So helpful thankyou Grace Jolley
Great insights on navigating LinkedIn's changes!
Independent Consultant & Chair of Direct Works
3moFiona Lund Mike Wilson - The DLO Guy - Treasurer of Direct Works this will be of interest and influence how we market ourselves going forward!