Grace Jolley’s Post

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That Colourful LinkedIn Lady 🎨| Building awesome, creative LinkedIn spaces for women & small businesses

What on earth is happening with LinkedIn recently? Impressions dropped through the floor, seeing people's content from weeks ago! Well after hours of digging! Here we are! LinkedIn’s algorithm has been making some big shifts, so here’s a quick look at what’s happening and what we can do to keep up: 1️⃣ Quality over Quantity: LinkedIn is focusing on posts that encourage real conversation over just racking up likes. More comments = better reach. So, sparking genuine discussions is key! 2️⃣ Less Promo, More Connection: LinkedIn is starting to downrank overly promotional content, giving more visibility to posts that prioritize authenticity over ads. So if you’re used to frequent CTAs, try softening the sales tone! 3️⃣ Posts from Direct Connections: Expect to see more content from people in your network rather than outside your circle. LinkedIn is leaning into a community-focused feel. 4️⃣ AI-Driven Content Adjustments: LinkedIn’s AI is working to show us unique, relevant posts, meaning repetitive or similar content may see reduced reach. 📈 The takeaway? Focus on connection-driven, conversation-starting content. This is a professional networking site after all. p.s. I am not sure how many times I say 'genuine' in this video and apologise in advance! #LinkedIntips #algorithm

Russell Thompson FCIOB

Independent Consultant & Chair of Direct Works

3mo

Fiona Lund Mike Wilson - The DLO Guy - Treasurer of Direct Works this will be of interest and influence how we market ourselves going forward!

Oliver Paterson

CEng MIStructE, Director at EK Structural Engineering

3mo

Very insightful, Grace. Will take these comments on board. Definitely means we should reshape they way we post and provoke feedback from our connections!

Dean Kelly MCIOB

Principal Project Manager at Bailey Partnership

3mo

This makes a lot of sense (my impressions have certainly dropped, although the interactions have remained around the same level). Great tips though and glad I’m not alone!

Alan Sharpe

Sales Enablement Copywriter & Coach. I help technology, industrial, & manufacturing sales teams hit quota sooner. Turn content into contracts by educating, differentiating and adding value throughout your pipeline

3mo

Friendly tip: look at your camera and not at yourself when recording videos and you'll look your viewers right in the eye for a stronger connection. Thanks for this great post.

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Anna O'Kennedy

Helping Clients to Communicate with Impact | Speech Writer | Communications Trainer | Public Speaking Coach | Communications Consultant | Communications Strategist | Copywriting Consultant | Ghostwriter & Book Consultant

3mo

Really useful Grace Jolley. Thank you for sharing!!

Hazel Jarrett

Ethical SEO support for Business Owners, Service Providers, Coaches, and Consultants who want consistent and sustainable ranking, enquiries and sales. Want this for your business? It all starts with a DM.

3mo

Thank you Grace Jolley I've definitely been wondering about this!

Thank you Grace for looking into this, it's really helpful!

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Heather Lock

I help successful women over 40 to drop a dress size/ 90-day Coaching Program/1:1 and group

3mo

So helpful thankyou Grace Jolley

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Yonatan Parness

Outreach Specialist @KaizIn 🚀 | Want to grow your business with LinkedIn? DM for details!

3mo

Great insights on navigating LinkedIn's changes!

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