Gravity Global’s Post

I told u Mark Zuckerberg was coming for Hollywood!! I've been calling it 4 months & here it is Amazed by its potential & power, Hollywood producer James Cameron signed a multi-year deal w/Meta to bring “world-class 3D entertainment experiences” to Quest VR headsets He's convinced we are at a true, historic inflection point And I am too - see my DAILY posts that most of fashion wondering what I'm banging on about Everyone will soon have Hollywood grade tools to create/experience not just TikToks the actual thing that democratized creativity, killing the fashion industry... But now new mind-blowing forms of entertainment Through TRILLION $ tech giants Remember Cameron joined the board of Stability AI in July b/c he believes the next wave of entertainment is at the intersection of gen AI & CGI Again, so do I but not for the same reasons maybe When all media, well world building creation costs go to zero the cost plus model will be irrelevant & the way content is monetized will have to change It will have to come through experiences, community or products I wonder if Hollywood has the guts to transform to real time products 1st or if fashion will pivot to real time content... What's missing ofc are operators who deeply care about quality, curation, & connection and who can find deep, relevant trends instantly by shared interest group + action them in real time For all the new experts & community gurus shouting about social commerce - the thing is social is not where community actually happens What will happen to the fashion industry considering our massive talent deficiency? What's going to happen when Since Tomorrow starts translating live user INTENT into products, actions, & content like the stock market? it literally makes no sense for anyone to pay for "trends" years ahead of product placement I mean we all saw the shit comments yesterday from Pantone's unveiling of Mocha Mousse yesterday "Since the turn of the millennium, their word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. The evocative soft brown or warming rich brown hue nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort" (Source NPR) See the zeitgeist's instant + ferocious response the best way to fix trend forecasting is to stop letting elite "tastemakers" (barf) broadcast to their subjects And then charge them $21 per month to access in design tools We need to segment the high quality content/products from the internet in real time & not past virality when most social listening tools do And then we need to reward the originators/amplifiers of the same trends 2025 won't just be the year creators win, it will be the year we finally demolish the archaic gatekeeping of trends & taste, putting the power of real-time creation & monetization directly in the hands of those who drive culture forward So not Hawk Tuah girl

:testing ai / decibel design // with Daniel Jaeger Music and Cookstrummer. ———- „Decibel Design by fantastic future is an innovative collaboration that transcends traditional boundaries between art and technology. The project explores the possibilities of ai and creative expression, scaling the possibilities. The Process: Decibel Design begins with an analog fine art piece, crafted by hand of a human artist. This serves as the canvas for a transformative journey into the realm of sound and motion. ———————————————— The idea is the process: 1. an analog original fine art artwork 2. prompting with a description of the sound by the music producer 3. producing a merged new image, created by ai prompting 4. animation with ai, according to descriptions by the fine artist and the music producer
 ———————————————— With step 4. this description becomes the catalyst for an intricate dance between artwork and ai animation. The artwork comes alive, responding dynamically to the nuances of the described sound.
 The result is a mesmerizing fusion of visual and auditory elements, where the boundaries between the static world of traditional art and the dynamic realm of sound are blurred. Decibel Design is not only showcases of the incredible potential of ai in artistic collaboration but also invites viewers to experience the synthesis of creativity and technology in a truly immersive way.
 In essence, this project celebrates the process — the journey from analog artistry to digital dynamism, from the initial strokes of the brush to the pulsating rhythms of music. Decibel Design by Fantastic Future is a testament to the endless possibilities that arise when diverse creative forces converge in the pursuit of a multisensory masterpiece.“

Awesome case study if you want to learn more about the power of AI and what it's capable of in the right hands.

INSIGHT: Creative use of data and DEI are getting more traction in the entries to this year’s The One Show 2024 by The One Club for Creativity. That, other insights, and jury predictions on the evolution of AI are available in this report. https://lnkd.in/gMruj68W

📈 𝗛𝗼𝘄 𝗗𝗦𝗚𝗘 𝗛𝗲𝗹𝗽𝗲𝗱 𝗮 𝗹𝗼𝗰𝗮𝗹 𝗗𝗮𝗻𝗰𝗲 𝗦𝘁𝘂𝗱𝗶𝗼 𝗕𝗼𝗼𝘀𝘁 𝟱-𝗦𝘁𝗮𝗿 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗯𝘆 350% 𝗶𝗻 𝗝𝘂𝘀𝘁 𝟯 𝗪𝗲𝗲𝗸𝘀 Running a studio means wearing many hats. For one local studio, building their reputation was a top priority, but finding the time was tough. That’s where DSGE stepped in. We provided tailored solutions, including automated review requests and follow-ups via email and SMS. This led to a 350% increase in 5-star reviews in just 3 weeks. Here’s how we made it happen: • 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗥𝗲𝘃𝗶𝗲𝘄 𝗥𝗲𝗾𝘂𝗲𝘀𝘁𝘀: We set up an automatic system that sent review requests to clients post-class. • 𝗦𝗠𝗦 & 𝗘𝗺𝗮𝗶𝗹 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽𝘀: Custom follow-ups were triggered if clients didn’t initially respond, ensuring engagement. • 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: With our tools, communication became streamlined, allowing for quicker, meaningful connections. Want to see these kinds of results at your studio? Learn more in our latest case study. 👇 Read the full case study here: https://lnkd.in/gRG3WBiY #DanceStudioGrowth #Reviews #DanceStudio #DanceMarketing #DSGE #CustomerReviews #BusinessAutomation #marketingautomation #AI #aibusiness

AI may unlock the next wave of blue oceans—unexplored markets where competition vanishes, and opportunity thrives. Imagine fast-forwarding 20 years into the future. How many industries that don’t exist today will be shaping our world? Blue oceans represent these untapped spaces, where companies create demand instead of battling over it, leading to rapid and profitable growth. AI enabled ultra-personalized healthcare, where treatments are tailored in real time, or AI-powered platforms that merge traditional learning with adaptive technology could reshape the face and feel of these industries as we know today and unleash totally new demand and consumption patterns. 🌊 #AI #Innovation #BlueOceanStrategy #FutureOfBusiness #BusinessGrowth #IndustryTransformation

"There’s been a slight misuse of the Substance…" Great lines, great performances, that’s Hollywood at its best. ElizabethSparkle, LordYoshiiToranaga and RitaMoraCastro, all #GoldenGlobe winners, all amazing creations. So why has the powerful substance of character been misused or forgotten by the advertising industry? Strong characters like strong brands make money and on social media, despite TikTok’s algorithmic need for entertainment, brands still seem to think just posting will sustain. The close up gadget, the stock shot and of course, endless drones sweeping endless views capturing another of the view we saw in the original view. Come on, we’re human, and as science teaches us, we need human contact. 2024 did give us some commercial greats: #GeorgeKent packed his bags for Yorkshire tea, #BenedictLuberjack hit the heat and crossing the line almost at the year's end was the unforgettable #ScammerGranny who proves even #AI can create emotionally engaging characters. But for a 12-month output, not exactly Hollywood. So what can brands, agencies and marketeers learn from great movie characters? - Character is universal. Like #TikTok trends, creatives can use stereotype, archetypes and any other personality types to make their brand into a Hollywood star. Don’t believe me? Try this – ask yourself, if your brand were a movie star, who would it be? - Characters need to be believable, or for comedy, memorable. Who knew an Owl mascot could smash it out of the park for #Duolingo? - Character is nothing without emotion and it's ok to go dark: #Substance $79.2 million. So go on, supercharge your brand with added character "sparkle" this year. Come join us on February 13th D&AD for some practical tips and find out what Character+Emotion=engagement can do for your creativity https://lnkd.in/ezn9HhVN

Can't agree more with Carl's point about character. To all my contacts who lead 'creative curious' teams please push some budget towards D&AD development Masterclasses in Q1. There are still spaces on this online course which will suit beginner/intermediate level personnel. 3 hours with a top class tutor who has been there and done it. So many insights to inspire your own creative output,. For less than a round of pizzas and team drinks at the Cannes Lions you can level up your team. Read the intro: https://lnkd.in/evW2xk8d

Mona Lisa Gets Her Wings: Red Bull's AI Spin on Art Wait, did I just see Mona Lisa sip a Red Bull in a Mumbai lounge? Yes, you read that right. Spotted at Rude Lounge, this 15-second masterpiece merges high art with high energy in the most unexpected way. It’s the kind of campaign that grabs your attention mid-conversation and has you debating whether Leonardo da Vinci would approve—or grab a can himself. Animating one of history’s most enigmatic faces, the campaign not only makes Mona Lisa come alive but also makes her relatable. Her delighted expression after a sip of Red Bull feels oddly personal—because who hasn’t felt that tiny burst of joy from caffeine-fueled rejuvenation? From a brand strategist’s lens, this creative is a calculated risk that pays off. It hooks you with familiarity, injects humor, and connects Red Bull’s energetic essence to an art form as timeless as its tagline. Displaying this in a lounge—a hub of social chatter—ensures it hits a millennial and Gen Z audience squarely in their meme-loving hearts. Yet, it’s hard to ignore that Red Bull’s creative borrows heavily from The Coca-Cola Company’s iconic *“Masterpiece”* campaign, led by Electric Theatre Collective, Blitzworks, and Henry Scholfield. That ad set the gold standard for blending AI with classic art, delivering a cohesive narrative that resonated globally. In comparison, Red Bull’s version feels like a quick remix—fun and playful, but lacking the depth and storytelling sophistication. **Verdict** Red Bull’s campaign does what it promises—gives art wings, a laugh, and a sip of energy. Clever, bold, and refreshingly unpretentious, it’s a chef-d'œuvre of modern marketing. My rating? 8/10. Because Mona Lisa never looked this alive—or caffeinated. Red Bull Adam Moffat Rachit Mehta Oliver Hughes Natascha Gruber Avinash Pant Sunil Dhar Briana Menchaca Matt Kahn Rude Lounge Electric Theatre Collective Henry Schofield exchange4media

In collaboration with Thinkmojo, we crafted the sound design and music for Quid's latest video, showcasing how their AI transforms customer data into cutting-edge insights. The result? A soundscape that resonates with the idea of future-focused intelligence—precise, insightful, and always a step ahead. What did you think of the project? Share your thoughts below! 👇 #CreativeProduction #ArtDirection #VideoProduction #AI #3DAnimation #VisualEffects #MotionGraphics #CommercialProduction #CreativeAgency #DigitalArt #ContentCreation #CreativeDirector #ProductionDesign #SetDesign #CreativeConcepts #AdCampaign #Branding #PostProduction #Storyboard #3DModeling #FilmProduction #VisualStorytelling #CreativeStudio #AnimationStudio #ArtInstallation #DigitalMedia #MediaProduction