Greenbank Estates Ltd’s Post

Are you struggling with customers who rarely stay for longer? I’ve got a solution for you. Most businesses struggle with this. You run ads and get new customers, only to realize you have to do it all over again the next month. And the next month. And… it never stops. But it can. Sort of. You see, your business can grow only in two ways: by getting more customers and (or) by making them worth more. It means that in order for you to increase the revenue, you have to find more customers than last time and you have to increase their lifetime value (LTV). So how to do it? The best solution I know is to invest in creating an actual relationship with your customers, which in return makes them stay with you for longer. The logic is simple: you would probably be happier to continue buying from your friend, rather than a stranger who doesn’t care about you. This means one thing - you can cut the infinite loop of advertising to new clients by making your current ones become your loyal customers. Invest in the relationships with your clients and you will never have to worry about looking for substitutes. 

Want to extract every ounce of value from your customer relationships? It's time to master cross-selling with the skill of a seasoned conductor leading an orchestra. 1. Know your customer like a detective solving a case. Delve into their preferences and past behaviors to identify tailor-made opportunities that could convince them you’re their go-to source, not just an option. 2. Timing is everything. Offer complementary products or services at just the right moment in the customer’s journey – like suggesting a screen protector right after they’ve bought a new smartphone. 3. Use stakeholder analysis as your secret weapon. Understand and map out who influences your business ecosystem to tailor strategies that hit the mark every time. How are you weaving cross-selling into your growth strategy? Share your approach or challenges in the comments.

I want to start a business, now what? 1. Identify a problem in society 2. Create a customer profile 3. Create a product/service that serves this profile 3. Build a brand that will package this solution 4. Create a store/studio where one can purchase this solution 5. Send traffic to this store 6. Repeat

A company that puts a lot of thought into the conception of its products and services will always have an impact on the market. A perfectly tailored product will consistently meet the needs of clients. In an era where the customer has a voice, it is crucial for companies to constantly review their offerings. A company that develops products or designs its services without considering the intended impact they want to have in the market will struggle significantly. Your size does not matter! If you genuinely keep your clients in mind in everything you do, the market will respond positively. Cheers!

Why should your customers consider an upsell or cross-sell? Make sure this is clear. Showcase the tangible benefits — be it more features, performance, or convenience. The goal is to present a compelling case that resonates because it makes sense.

Why should your customers consider an upsell or cross-sell? Make sure this is clear. Showcase the tangible benefits — be it more features, performance, or convenience. The goal is to present a compelling case that resonates because it makes sense.

Cycles of business include consolidation, just ask Verizon (today's news). It's inevitable and can be planned as a growth strategy. Verizon had a large customer consolidation yet exceeded profit expectations in Q1. This week our business made a major shift and as a growth strategy, it allowed us to focus on moves that improved profits and re-assigned resources to more productive uses. Marketing is about your business's intent. As your business changes, so does your messaging and ability to refresh your market positioning. Have you made shifts in your business's intent to be more profitable? It can have an emotional impact and a certain amount of mourning is normal. Celebrate this change for the opportunity it presents. Please share in the comments any recent changes you have made recently to be more profitable in 2024! Cheers to all, Joel

Cycles of business include consolidation, just ask Verizon (today's news). It's inevitable and can be planned as a growth strategy. Verizon had a large customer consolidation yet exceeded profit expectations in Q1. This week our business made a major shift and as a growth strategy, it allowed us to focus on moves that improved profits and re-assigned resources to more productive uses. Marketing is about your business's intent. As your business changes, so does your messaging and ability to refresh your market positioning. Have you made shifts in your business's intent to be more profitable? It can have an emotional impact and a certain amount of mourning is normal. Celebrate this change for the opportunity it presents. Please share in the comments any recent changes you have made recently to be more profitable in 2024! Cheers to all, Joel

MARKET REALITY # 1: What the people in the business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer. Only by asking the customers, by watching them, by trying to understand their behavior can one find out who they are, what they do, how they buy, how they use what they buy, what they expect, what they value, and so on.

2️⃣ 0️⃣ % boost in ice cream visibility with just one trick. 🍦📈 It’s not magic — it’s strategic packaging. By switching to transparent lids, one customer experienced a marked increase in product visibility and shelf appeal. By giving shoppers a sneak peek inside, the product practically sells itself. The result? More consumer trust, higher engagement, and ultimately, increased sales. ❓ Have you ever seen a small packaging tweak create a big impact on your business results? Share your experiences below! 👇 💬