Greengage | B Corp™’s Post

If you have a few minutes this week, then please do read my piece I wrote for TTG Media around the travel industry and the value of B Corp certification. More coming down the line, and if there is anything in particular you would like me to address in a future column, I'll see what I can do!

Most of us mock ‘corporate speak’ – even if we use it ourselves. But let’s table that for the moment. Going forward, we’ll drill down and play hardball on an equally fun category: industry acronyms. They’re all good and well when you’re in-house, chatting with colleagues or other people in the same sphere. But they’re often useless when you’re talking to clients. And let’s be honest… the travel industry loves an acronym. So, we thought we’d jump in and explain a few that we get asked to clarify. Often. #PlatinumTravelGroup #makingtravelsimple

The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations and a growing focus on sustainability, the role of travel PR has never been more critical. Here are 6 tips for smooth skies. (Ronn Torossian, 5WPR) https://hubs.ly/Q02Wzhyw0 #PR #TravelPR #PRinnovation #PRtips

Cutting Through the Noise – The Travel Industry’s Biggest Challenge In a world saturated with content, how do travel brands make their voices heard? More importantly, how do they build trust and real connections with their audience? I explore this in the latest Think Tank article from The Travel Vox, breaking down the strategies travel businesses need to cut through the clutter, stand out, and create lasting impact. Read the full piece here 👉 https://lnkd.in/eaMRxX-n If you’re in the travel industry—whether you’re a tour operator, travel agent, or tech provider—I’d love for you to join the conversation. Follow The Travel Vox for more insights, industry analysis, and expert perspectives. #TravelIndustry #TravelMarketing #TheTravelVox #BrandTrust #ThoughtLeadership #TravelCommunications #TravelPR

The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations and a growing focus on sustainability, the role of travel PR has never been more critical. Here are 6 tips for smooth skies. (Ronn Torossian, 5WPR) https://hubs.ly/Q02Wz6v10 #PR #TravelPR #PRinnovation #PRtips

Famed Travel Writer: Anthony Bourdain Here’s how He Captivated a Global Audience. 1. Explored diverse cultures authentically. 2. Shared untold stories from local perspectives. 3. Embraced the richness of varied traditions. 4. Connected deeply with viewers worldwide. Takeaway: By embracing diversity in travel content, JR Global Events resonates with diverse audiences, elevating brand awareness. Visit our website for more information. Share your thoughts below! #corporateeventplanner #corporatemeetingplanner #meetingmanagment #eventmanager #conferenceplanner #incentiveplanner #eventproducer

I spend my days talking to travel agents. Every one of them knows they have to do something to market their business, but many forget the power of timing. Posting at random times might not get you the engagement you’re hoping for. Timing matters. Pay attention to when your audience is most active—whether it’s mornings, evenings, or weekends—and schedule your posts to match their habits. It’s not just what you post—it’s when you post. #TravelIndustry #TravelMarketing #TravelAdvisor #TravelBusiness #DigitalMarketing #MarketingTips #ClientEngagement #SmallBusinessMarketing #ContentMarketing #SocialMediaMarketing

Upcoming Webinar Alert ++ LINK IN THE COMMENTS++ We all know how important real-time data and key metrics are for refining campaigns and driving impactful strategies. But here’s the million-dollar question: How do we measure the true economic impact of our efforts? I’m thrilled to invite you to a webinar we're hosting with Destinations International, featuring the incredible Maria Sheetz.  She’ll share game-changing strategies, tools, and success stories from Destination Management Organizations (DMOs) across the US and beyond. We’ll explore how these organizations are: ✅ Navigating industry challenges ✅ Maximizing their reach ✅ Building campaigns that truly resonate Free for Destinations International members (not a member? DM me - I can get you registered for free)

Novelty sparks excitement and boosts dopamine levels, enhancing event experiences. Studies show that Gen Z prioritizes novelty over all other event elements. Discover fun ideas to elevate your next trip below. #incentivetrip #eventplanning #eventexperiences