Greenough Communications’ Post

It's time for #B2Bmarketers to make progress with #genAI adoption. Read Lisa (Berkley) Gately's latest Forrester blog for practical advice on how to move your team's efforts forward this year.

3 favourite bits from yesterday (& my 2x favourite quotes) Massive congrats to this brilliant bunch of B2B marketing brains who joined us for a full day, hands-on AI masterclass yesterday with the B2B Marketing Leaders Forum. We loved working with you all and planning out how you're going to get the MOST out of your AI strategies in 2025. 3 favourite bits: 1️⃣ AI in Marketing is Baked-In, Not Bolted-On Getting our heads around it all with a strategic deep-dive - where AI is showing up, how to find your priority use cases - as well as wrangling ALL the questions around ethics, privacy, data, and the BIG one - "How do I bring my marketing team on the journey with me?" 2️⃣ Getting hands-on in the Tools Exploring AI-powered tools for every step of the marketing journey - the right tools COMBINED with the right prompts - to save time, create value, and drive revenue #blow_our_minds 🤯 3️⃣ Boy [Girl] Band Poses of the '90's Being game enough to go along with Stephen Toms when he got creative with our end-of-day wrap up and team photo 2 Favourite Quotes From The End Of The Day: 💬 "I've done a stack of AI workshops - this is the first one that went well beyond the *WHAT* and showed exactly *HOW*" 💬 "Gosh, that was WELL worth the airfare..." (from our furthest-travelled participant, who joined us all the way from NZ 🇳🇿) Massive thanks to Emma Roborgh - Founder B2B Marketing Leaders Forum, Amelia Windsor and Kristy Kelly for making it such a success. Huge Congratulations to Phil Cabral, Megan E., Holly Gavallas, Elita Gluscevic, Adam Mcelroy, Margarita V P., Ilse van de Meent. Can't wait to see you take all your AI plans forward in 2025 👏 👏 👏

𝗦𝘂𝗽𝗲𝗿𝗰𝗵𝗮𝗿𝗴𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗕𝟮𝗕 𝘄𝗶𝘁𝗵 𝟯 𝗸𝗲𝘆 𝘀𝘁𝗲𝗽𝘀. In an uncertain market, making smart investments is crucial. So here's three-steps to get your growth strategy kick-started. 𝗔𝗱𝗮𝗽𝘁 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗯𝘂𝘆𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝘀: Understand the shifts in your audience to engage the next generation of tech buyers and evolve your marketing tactics. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Stand out with attention-grabbing campaigns and prioritise the right metrics. With 77%+ of B2B ads falling short, true creativity can be your edge. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝘆: With 70% of AI adopters seeing revenue increases from AI adoption, there's no reason not to get on board. Start driving results while ensuring ethical and practical usage. 👉 For the full picture, read the latest blog from Alex Norbury, Group Managing Director, now: https://lnkd.in/etYWK-HR #B2BMarketing #TechMarketing #GrowthStrategy

Alerting that we have a really compelling Event coming up on March 6th that address the evergreen topics in marketing --Boosting Marketing Effectiveness through Leading Edge Technology. We will cover how marketing leaders are evolving their Creative strategy to improve financial returns from Creative focus in all content and communication touchpoints. And importantly, how AI technologies are changing the Work and Culture of Marketing Accountability. https://lnkd.in/e7eQ79bp

It’s not about a single piece of technology. It’s not about missing AI or better Intent data. Not that these things dint help are not important, but there is no silver bullet. Successful ABM starts with basic marketing fundameltals. It’s a holistic approach encompassing brand and demand strategies, media activation, personalization, optimization, nurturing, email, human and non-human interaction and engagement. It’s about experiences and quality content. It’s about data enrichment, data interoperability, privacy compliance. So many elements that need to be orchastrated. The missing element I see most? The lack of separate and distinct treatment of segmentation and targeting. They are not interchangeable words.

With the end of the year fast approaching, many advisors and firm leaders are wondering what they should change in their marketing strategy for January. Our CEO Wilbur Swan shares his perspective and much more in an interview with ThinkAdvisor. "Focus on creating targeted, data-driven outreach strategies focused on their ICP (Ideal Customer Profile). Many larger enterprise RIAs are struggling in the middle of the marketing funnel, which is hindering them from scaling further in their marketing efforts. They're manually spending time qualifying leads rather than utilizing tools to automate optimization and funnel leads to the best-equipped advisors or team to convert those to clients." Read more in the link! https://lnkd.in/ewVPkyFN

AI is rapidly revolutionizing the way that marketers engage prospects. And understanding how to leverage AI to support high-consideration purchases is going to be vital, especially for B2B marketers who often need to support complex and long buyer journeys. Thank you Forbes Agency Council for including my own thoughts on the topic alongside some really insightful observations and advice. #AI #B2Bsales #B2Bmarketing #notouchsales

You don’t need to be an expert in every single part of your business 🤯 You DO need to make connections and have the right folks in your corner. When it comes to things like video, sure you can use AI or try to do it all yourself, but the personal touch that an expert brings to the table is invaluable. (Especially when it comes to having a tailored strategy to get the word out!) Visit ivyhillstrategies.com to chat about how we integrate your marketing, build your reputation, and make things happen 😎 #BrandStrategy #BusinessOwner #B2BMarketing #PublicRelations #WomanOwnedBusiness #IntegratedMarketing #StrategicCommunications #SmallBizTips

Ever heard the one about the small consulting firm that 10x'd their client engagement? 👀 So, there was this firm, just like yours. Limited resources, big dreams. They needed to shine on social media but didn't have a magic wand. ✨ Enter MarketOwl. This AI-powered marketing wizard transformed their social presence. Posts? Automated. Engagement? Through the roof! 🚀 Turns out, you don’t need a massive budget to look like a rockstar on LinkedIn and Twitter. Let MarketOwl handle your marketing, and watch your firm soar. Curious? Drop a thumbs up, and let's chat! 👍 #Consulting #Marketing #B2B #SocialMedia #AI

Currently attending Day 2 of The Social Media Marketing World Conference, attending mostly presentations on how AI can be used in B2B marketing. Wanted to share some of my key takeaways so far. Social media is changing fast, and the majority of marketers are feeling overwhelmed by it (including me). AI isn’t going away, so it’s important to embrace it as an opportunity, and allow it to enhance our work. I’m learning to see AI not as a replacement but an elevation. If I train it to think, behave, and create like me, it can do the busy work, allowing me the time to focus on being creative. I’m also excited to learn how we can plug in company KPIs and sales and let AI figure out how we can improve. How do you feel about AI? Are you using it in your job? Has your company embraced this technology yet?     #SocialMediaMarketing #AIinMarketing #SMMWRecap #SMMW2024 Social Media Examiner Eurest USA Michael Fiato