GreenTA Traceability Atrium’s Post

🌲 In October 2024, PEFC International partnered with PEFC Italy, UNECE/FAO Forests, and The National Chamber for Italian Fashion to host a workshop and PEFC-certified forest visit at Castello di Pomino, Tuscany. Over 20 leaders from top Italian brands attended, enhancing their awareness of forests and biodiversity while discussing sustainable sourcing within their supply chains. "Sustainable forest management can help craft the future of the fashion industry. By integrating PEFC-certified materials, brands can protect biodiversity, enhance supply chain transparency, and contribute to climate action," explained Julia Kozlik, Market Engagement Manager at PEFC International. Thank you to our partners and participants for driving sustainable change in the fashion industry! 📽️ Watch the event highlights 👇 #SustainableFashion #Sustainability #FashionIndustry #ClimateAction #FashionsChangeForestsStay

🌿 Fjällräven: Pioneering Sustainability in Outdoor Gear In a recent interview with the PwC publication, strategy+business, Fjällräven CEO Martin Axelhed shared insights on how the company has successfully integrated sustainability into its core operations, driving growth for both suppliers and employees. Since taking over in 2005, Axelhed has focused on ethical environmental stewardship, exemplified by Fjällräven's early commitment to eliminating harmful PFAS chemicals from its products. This proactive approach has positioned Fjällräven as a leader in sustainable practices within the outdoor apparel industry, demonstrating that prioritizing sustainability can lead to significant business advantages. In a world increasingly focused on sustainability, Fjällräven's journey underscores the importance of integrating ethical practices into business strategies to achieve long-term success. Please take a look at the article here => https://pwc.smh.re/1ZMh #Sustainability #OutdoorGear #EnvironmentalStewardship #BusinessEthics #SustainableBusiness

Every step towards sustainability counts. Each action we take to reduce our environmental impact, no matter how small, contributes to a healthier planet and a brighter future. At Taiga Apparel, we are committed to making a difference through our sustainable practices and initiatives. Together, our collective efforts lead to meaningful change. #Sustainability #EveryStepCounts #TaigaApparel #EnvironmentalResponsibility #GreenFuture"

WHY DO #FASTFASHION ITEMS COST SO LITTLE? Because they harm WORKER'S RIGHTS, LOW PRODUCT QUALITY AND VERY HIGH ENVIRONMENTAL IMPACT. ALL THIS HAS A VERY LOW COST, but HAS A HIGH IMPACT ON MAN AND THE #ENVIRONMENT... this is why Arianna Muci sides with #SLOWFASHION. Help ARIANNA MUCI in realizing a common dream www.ariannamuci.com . #ariannamuci #ecologicalfashion #respectfortheenvironment #ethicalfashion #slowfashionmovement #portocesareo #puglia

Currently, many of my conversations revolve around the concept of Circular Economy. Patagonia's recent campaign, "Unfashionable," aligns perfectly with this discussion. It underscores the importance of quality products and that they are durable. Take a look at Patagonia's campaign - "Fashion is none of our business. We make gear that is multifunctional, repairable and timeless - because the longer it stays in play, the better it is for the earth." https://lnkd.in/ewjuAaP8

Here are some exciting next-gen material industry news you might have missed this week! 🙌 1. Woodspin, the exclusive manufacturer of SPINNOVA® textile fibre, achieved a Forest Stewardship Council (FSC) Chain of Custody certification which ensures complete traceability of their sustainably and ethically sourced eucalyptus wood. Spinnova fibre claims to offer 74% smaller carbon footprint, 98% less water used compared to conventional cotton, and waste-free production process by recycling any excess heat. Global fashion brands like adidas and BESTSELLER are among the early adopters bringing this wood-based, biodegradable textile to apparel collections. https://lnkd.in/ezQes-VS 2. Julie Bishop, the former Minister of Foreign Affairs of Australia, attended the Australian Fashion Week in a $2000 black cocktail dress by Rachel Gilbert with ostrich feather trim on the sleeves. People for the Ethical Treatment of Animals (PETA) wrote a letter to Julie, suggesting feather alternatives such as the natural pampas grass accessory Pamela Anderson wore on the Met Gala red carpet. PETA asks that as a leader and role model, only to showcase sustainable, cruelty-free brands. https://lnkd.in/e4fEm-BQ 3. Buckingham Palace sent a letter with 'the Queen's warmest wishes' to PETA where Queen Camilla pledges not to buy any more fur in latest Palace move away from animal products and towards becoming environmentally friendly. https://lnkd.in/efX3Qquh Do you have any news you'd like to share? Let us know, we would love to share them with our community!😍 For more industry news direct to your inbox, sign up for our newsletter here 👉 https://lnkd.in/ejUJzcND #Materialinnovation #Nextgenmaterials #Sustainability #Fashion #Innovation

Global Fashion Agenda's Global Fashion Summit Copenhagen 2024 is a wrap! This years’ summit was about unlocking the next level. No news in itself, but together, we indeed can - no: SHOULD - unlock the next level of this so needed change. I’ve enjoyed talking more about a thrivable ecosystem and it’s becoming obvious to me that we must not shy away from turning verified sustainability into something which makes the ecosystem - and companies for that matter - thrive. To show what I mean: watch the Shitthropocene movie by Patagonia as shared today by their CEO Ryan Gellert. A great storyline. At the same time, the movie also gives food for thought and the makers are well-aware of this: “We know there’s an internal contradiction of sending an anti-consumerist message, and then having the brand grow as a result of that,” says Alex Lowther, Patagonia’s head of film, video, and multimedia production. “But we also believe that we can be a fulcrum, where we can help change the way people think about their behavior, and give consumption a hard look.” Curious for your thoughts on whether you think Patagonia or any other company should be using its brand power and sustainability to push for less consumption whilst benefiting from it? From words to action: Back to the office now, making this change happen so our clients and their suppliers can thrive, tomorrow and every day after. Looking forward to continuing to doing so with our team, wonderful clients, complementary partners and competitors. #thrivability #shitthropocene

If you missed our Green Deal Leather Event in Brussels on the last 16 of May, read all about it on World Leather & Leatherbiz. This initiative is about setting new standards for #environmental responsibility within the #leatherindustry. Learn how the European #leather industry is leading the charge towards leather's environmental and social #sustainability and why this is so relevant for the global leather sector. Explore the full article here: https://lnkd.in/e5W4z8Md #COTANCE #SustainableLeather #GreenDealLeather

This Earth Day, let's rethink our relationship with clothing ♻️. While "fast fashion" may be tempting, the true cost to our planet is immense 🌎. One way to combat this cycle is by extending the lifespan of the clothes we already own. Proper care, mending, and quality cleaning services like those at Crouse's Cleaners can make a significant difference ✨.⁠ ⁠ At Crouse's Cleaners, we're committed to environmental responsibility 🌱. Our practices prioritize innovation, safety, and continuous improvement to minimize our footprint. From adhering to strict regulations to seeking the latest eco-friendly advances, we are dedicated to doing our part 🌎.⁠ ⁠ This Earth Day, choose quality and care. Let's make conscious choices for a healthier planet 💚. #earthday2024 #sustainablefashion #gp⁠ #grandeprairiealberta #alberta #GPlocal #drycleaning

Patagonia Commits to Sustainable Packaging with Pack4Good Patagonia is taking a bold step in environmental responsibility by joining the sustainable packaging platform, Pack4Good. This initiative focuses on reducing the destruction of forests associated with the fashion supply chain by providing non-forest alternatives for packaging materials. By aligning with Pack4Good, Patagonia reinforces its commitment to sustainability and sets a strong example for other companies in the industry. This move underscores the importance of innovative solutions in minimizing environmental impact and conserving natural resources. How do you think other fashion brands can follow Patagonia’s lead in promoting sustainable packaging solutions? #SustainablePackaging #CircularEconomy #EcoFriendly #Patagonia #FashionInnovation #EnvironmentalResponsibility