Is Lululemon in a Downward Dog? Today Lululemon announced the exit of its Chief Product Officer worrying investors that consumers aren't connecting with its core offerings as well. Share prices have now retreated to lowest levels in over a year. For years when revenue from Lululemon was growing 25-30% our systems tracked no growth in email campaigns. Recently as consumer preferences maybe shifting away from tight yoga pants and growth has slowed, the Random Walk Promotional Ensemble has captured a rise in our significant discount index. This has been driven by 'stealth' campaigns unseen by the Street as they have been emailed just to specific cohorts like "25% off for the military" , or "first responders get 25% off up to 15 items". We have been fortunate to help warn our investor partners of this increase in discount intensity. Over the past few quarters, with less growth, Lululemon has resorted to sending their leads more and more emails to generate clicks to the e-commerce platform. #lululemon #altdata #promotions
Looks like Lululemon's bending in a tough yoga pose. Investors feeling the stretch. 🧘♂️
As always, valuable insight
There are 250 other brands who are actually competing with Lulu…. Those brands full of social media UGCs….