Grimaldi Alliance’s Post

What are metaphysical hermeneutics? How can we best 'decode' the absurd? Does art require a criteria? What are the metaphysics of advertising? If I see that a company can create the VERY GREATEST art. Surely that's the best and most impressive thing they can do? Beverage advertising is my very favourite. How do you advertise something you sip, drink or gulp? Any. Way. You. Want. When your brilliance is casual, fun, grandiose, amusing, elegant, boisterous - and a spectacle? And innovative? It is impossible to ignore. You have transcended and defied all. 'What am I advertising? At this level of mastery? Sublime brilliance. That's all. We're casually demonstrating our greatness.' If Radiohead can release an EP that's not an LP and their EP has 7 tracks that are better than any LP that year with 12 tracks. Then? If a brand releases an art exhibition or installation? Or puts on a concert? And it's worth everyone's endless attention, curiosity and fascination? Guess what they now associate with your brand. Everything wonderful. The key element is surprise. A cheeky surprise, a funny surprise, a safe surprise, a reassuring surprise, a comfortable surprise. When it comes to the spectacle there are many ways to engage with it and different stages to your participation in it. Noticing Staring Being entranced and hypnotised Pondering what you're seeing while you try to process it all Studying it to better understand what's going on and how it does what it does Finding out who the puppet master is. The Wizard of Oz Telling yourself it's not worth your time and that you have cooler stuff to do Being intrigued again, knowing you might never see it again Enjoying it with someone and wanting to validate aspects of your shared experience, perception and interpretation Decompressing from the experience and debriefing These are personal notes on the various stages, variously experienced by various groups/types of people when they see a spectacle. When your spectacle takes place somewhere iconic? Now it's much easier to stage an iconic spectacle. And you will want the very best photographers, painters, drawers, and visisual artists on hand to interpret it and manufacture pop art and timeless art. Right then and there. Stage a pop up ART HAPPENING. Or a pop up Da Vinci workshop. You're manufacturing popular culture and soft power and influence and brand worth in REAL TIME. In a luxurious tapestry. You must be efficient and effective about it. It's like you set up your spectacle. Then you set up your circus in 5 minutes and get to it. Media circus, your provocation, your fashion elements, and as many mixed media artists as you can afford. Then upload it all, send it to your graphic design person or the artists work it all. And you have branding, PR materials, low and high art and all kinds of art to share with the world. About how THIS was that THRILLA IN MANILLA or that Bigfoot Sighting. I always loved illy coffee. Now, even more! Congratulations!

Join our conversation at Art Basel! Hot topic! More details, see below!

Run, don't walk, to get your subscription to The Walrus This particular article is revealing about how far we're willing to go to support #indigenous peoples in #leadership.

🌀   Optical vs Kinetic: What is the Difference? 🤔 👀 Watch the video and discover how in the 1950s and ‘60s artists transformed visual perception into movement and movement into art.  On the occasion of the exhibition dedicated to Marina Apollonio, one of the museum’s galleries celebrates the Optical and Kinetic works collected by Peggy Guggenheim, testifying to her support of the art of her time.    #PeggyGuggenheimCollection  #OpticalArt #KineticArt  #MarinaApollonio 

Swiss watchmaker Richard Mille is joining forces with The Museum of Modern Art in New York City. The newly-minted partnership will support contemporary collection installations, located within the museum’s second-floor galleries. In accordance with the company's values of challenging conventions, Richard Mille also supports MoMA’s Media and Performance program, which provides a platform for artists to explore new and experimental forms. Read the full article: https://bit.ly/3D2CTRz #LuxuryDaily #LuxuryNews #RichardMille #MOMA #LuxuryTimepieces

Check out my thoughts on the new exhibition!

As a curator, you play a pivotal role in promoting an Art and the Artist. The Exhibition is a space that enables you to increase the relevance of every collection and help you create a connection between the Art and the viewer. One needs to have an understanding of the thematic concerns of every piece of Art exhibited, this helps you to be able to communicate the value of every piece to the audience. Nevertheless you need to consider and note down some key things you have to do to ensure the success of the Exhibition; *Marketing/publicity *Design/Exhibition space *selection and Assemblage of Works etc Being in a space of Colours is irresistible. #curator #artexhibition #contemporaryart

The importance of the display in an exhibition! The exhibition ‘Hello World. Revision of a Collection’ was on display at the Hamburger Bahnhof - Museum für Gegenwart in Berlin from 28 April to 26 August 2018. ‘Hello World. Revision of a Collection’ is a critical examination of the National Gallery's collection and its predominantly Western orientation: what would it look like today if a more cosmopolitan understanding had characterised its concept of art and its creation? How would an expansion and multiplication of perspectives affect the canon and art historical narratives? Based on these questions, the exhibition unfolds in thirteen thematic chapters as a polyphonic collaboration between internal and external curators across the entire exhibition space of the Hamburger Bahnhof - Museum für Gegenwart - Berlin.’ A canon for situational narratives was developed by the raumlaborberlin   Widening the view and placing it in relation to international cultural and artistic production - also in retrospect - gives us the opportunity to see the artworks in a new light. On the other hand, the frames of reference allow us to uncover visible references and gain new perspectives. Based on this dialogue of ‘retrospective vision’, an exhibition concept has been developed that also translates this form of observation, questioning and connection spatially as a starting point and accepts the challenge of providing impulses for the future.  #exhibitiondisplay #museumdisplay #museumcollection #curatorialproject #curatorialschool #venice #berlin

As art does not generate any cash flow, its value is solely determined by demand and supply. One important aspect affecting demand is an artwork’s provenance. Having been part of a high-profile collection oftentimes has a positive impact on an artwork’s demand and therefore price. The De La Cruz collection that is going to auction now is a good example. Will these paintings trade at a premium due to their strong provenance? We will know soon… #diversification #alternativeassets #artinvestment #artinvesting

The importance of the display in an exhibition! The exhibition ‘Hello World. Revision of a Collection’ was on display at the Hamburger Bahnhof - Museum für Gegenwart in Berlin from 28 April to 26 August 2018. ‘Hello World. Revision of a Collection’ is a critical examination of the National Gallery's collection and its predominantly Western orientation: what would it look like today if a more cosmopolitan understanding had characterised its concept of art and its creation? How would an expansion and multiplication of perspectives affect the canon and art historical narratives? Based on these questions, the exhibition unfolds in thirteen thematic chapters as a polyphonic collaboration between internal and external curators across the entire exhibition space of the Hamburger Bahnhof - Museum für Gegenwart - Berlin.’ A canon for situational narratives was developed by the raumlaborberlin   Widening the view and placing it in relation to international cultural and artistic production - also in retrospect - gives us the opportunity to see the artworks in a new light. On the other hand, the frames of reference allow us to uncover visible references and gain new perspectives. Based on this dialogue of ‘retrospective vision’, an exhibition concept has been developed that also translates this form of observation, questioning and connection spatially as a starting point and accepts the challenge of providing impulses for the future.  #exhibitiondisplay #museumdisplay #museumcollection #curatorialproject #curatorialschool #venice #berlin