Grocery TV’s Post

Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising displays) for 500 stores in May 2023. Regional grocer HyVee closed a deal with Samsung to introduce 10,000 screens over its footprint of stores across aisles, deli, meat, and seafood counters.-Retail Brew https://lnkd.in/gdHFfGc5 #retail #retailbrew #kroger #grocery #grocerynews #digitalads #foodnews #grocerynews #business #businessnews

As retail media blooms in the grocery industry, advertising raises new challenges and opportunities different from selling groceries, executives from Ahold Delhaize USA’s retail media and Giant Eagle, Inc. stressed during Grocery Dive and Marketing Dive’s co-hosted virtual event, “How to Navigate and Capitalize on Retail Media Networks.” When it comes to retail media, Bobby Watts, senior vice president of AD Retail Media for Ahold Delhaize, follows the slogan, “It’s not a banana.” Compared to grocery sales, retail media poses different margins, expenses and costs, he said. Read more on Grocery Dive! #retailmedia #grocery #groceryshopping #CPGs https://lnkd.in/ezWhi7rV

With the ongoing focus across #groceryretail to win in the battle of #retailmedia some great insights from the team Grocery Dive into the latest innovative approach from leading #usa retail Albertsons Companies and Rokt expanding the reach, will be interesting to see how quickly others follow #foodanddrink #grocery #retail #australianretail #media #ukretail #customerexperience #privatelabel #ecommerce #digital #marketingstrategy #advertising https://lnkd.in/e_Bkb6gg

Brands are leveraging #retailmedia to push the boundaries of where and how we can shop. How did we get here? #retailmedianetworks In this piece by Kimeko McCoy, we speak to Gemma Spence of VML, Jared Belsky of Acadia, and Kristi Argyilan of Albertsons Companies.

'📊 Walmart builds wide lead among US retail media networks, report finds 🥇 The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions. 🎯💪 #Walmart #USRetail #MarketLeaders #BusinessPerformance' by Retail Dive about Walmart

Wow, an actual retailer is making Retail Media Network headlines today. 🤣 After a few weeks of non Retailers making headlines launching RMNs (PayPal, United Airlines) and actual retailer is ramping up their right to win🏆 **2 noteworthy points:** 1️⃣ **Omni-channel**: Costco Wholesale is leveraging their membership model to create an effective omni-channel advertising opportunity that targets consumers online & offline at their physical stores. 📱🛒 2️⃣ **Creating Consumer Value**: Costco plans to use the high profit margins of their advertising network to offset shipping costs and keep prices low, like their famous $4.99 rotisserie chicken. 🍗💸 This strategy is likely to significantly boost Costco’s nascent RMN revenue by 4✖️ according to Mark Williamson BMO Capital Markets estimates their current nascent RMN revenue to be around $225 Million. $900 million at 90% gross profit margins should provide management with many strategic investment opportunities that go far beyond the immediate value the healthy advertising profit margins will provide. 💼📈 Well done Costco Wholesale 💪🏻👏🏻

General Mills and Del Monte pilot ads on Instacart’s AI-powered smart shopping carts, while retailers that integrate the technology and display ads will receive a share of advertising revenue. General Mills, Del Monte Foods, Inc. and Dreyer's Grand Ice Cream serve as launch partners for dynamic #advertising that include product promotions at the beginning of the shopping journey and personalized recommendations based on real-time shopper behavior. The ads on Caper Carts will launch at Good Food Holdings, LLC stores in southern California, with additional #retail partners to come. Instacart expects to have thousands of the carts deployed by the end of the year. Bringing ads to smart carts is the latest expansion of the #grocery technology platform’s ad platform, which also powers retail media networks and interfaces with Roku and The Trade Desk. #retaimedia

Walmart has big plans to grow Walmart Connect — the retailer’s U.S. promoting business — this 12 months. “The role of our promoting business is earning increased attention — especially after the announcement of our agreement to acquire VIZIO, our rollout of recent in-store experiences, and pilots with major media partners,” Walmart Connect senior vice chairman and general manager Wealthy Lehrfield said in a press release. Walmart ranks No. 2 within the Digital Commerce 360 Top 1000. The Top 1000 is a database rating North America’s leading retailers by online sales. Click the link to find out more about Walmart’s Connects plans for 2024: https://lnkd.in/druBtNe4 ........ #ebiztoday #ecommerce #walmart #digitalmarketing #ecommercebusiness

The line between content and commerce continues to blur, and recent strategic moves in the market highlight this trend. Walmart's acquisition of VIZIO and NTWRK's purchase of Complex Networks showcase marketplaces' focus on owning the means to create and distribute content, not just selling products. This shift towards an owned and operated model for content and commerce underscores a broader movement where traditional and digital retail channels are integrating more deeply with entertainment. For brands and creators, this transformation opens up unprecedented opportunities. They can now craft content that not only enhances brand recognition and collects valuable data but also directly drives sales. This dual-channel approach brings content creation and commerce together, offering a sustainable model for growth and profitability. The recent sale of BuzzFeed's Complex to the livestream shopping platform NTWRK for $108.6 million, with additional considerations, is a testament to this evolution. The collaboration between Complex and NTWRK is poised to create a powerhouse platform catering to a next generation of consumers, driven by the synergy of content, technology, and commerce. This deal not only signifies a strategic pivot for BuzzFeed but also sets the stage for greater innovation and value generation in digital media and commerce. Aaron Levant, the CEO of the newly formed entity, highlights their plan to blend commerce, live events, and premium content in a manner reminiscent of Complex’s origins. This approach aims to diversify revenue streams, making the business more resilient amid the challenges faced by digital media. Read this 👉 https://lnkd.in/gBGvdb8s #DigitalMedia #ContentCommerce #StrategicAcquisition #MarketTrends #Innovation #Entertainment #ecommerce #community #contentstrategy

Retail Media; Who's next? Now CostCo are developing an ad business. It all makes sense: advertise close to the point of purchase; get data; show it works; repeat. But the reality is that the vast majority of CPGs are still taking baby steps, sometimes backwards and with a blindfold on, when it comes to exploding the potential of Retail Media in their businesses. Daedal has a unique approach that starts with the fundamental question of 'why'? Before moving through the transformational changes required to make Retail Media sing for ALL the stakeholders affected: brand; shopper; retailer; commercial team. So talk so us today and let us help! #retailmedia #costco #shopperengagement #quadruplewin #workwwithdaedal https://lnkd.in/eK_muh-m