Grocery TV’s Post

It's mid-morning, you're feeling like a sweet snack that isn't calorific yet doesn't compromise on taste. What are your options? Throwing it back to just last month, when Fibre One went live across our Sainsbury's digital front of store screen with the perfect solution! Working with {Capture}, the ad campaign cheekily encouraged consumers to give it a try, whilst emphasizing the fact that it's only 90 calories per bar and contains 50% less sugar. #throwback #fibreone #capture #digitalfrontofstorescreens #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #dooh

The Pepsi Vending Machine Ad remains a legendary piece of advertising history. Its clever concept, combined with a humorous and daring approach, made it an unforgettable campaign that continues to be discussed and analyzed today. Despite the initial backlash, the ad's viral success underscored the importance of creativity and humor in capturing consumer attention and driving brand success. It serves as a powerful reminder that in advertising, as in life, sometimes the simplest ideas can have the greatest impact. #AdvertisingHistory #PepsiVsCoke #BoldAdvertising #IconicAds #ViralMarketing #CreativeAdvertising #HumorInAds #MarketingStrategy #BrandRivalry #PepsiAd #CocaCola #adcampaign #ClassicCommercials #AdvertisingGenius #ConsumerPreference

This Friday is the start of the Euro's so stocking up on essentials at your supermarket is a must so you don't get caught short on the day, especially if you're the host. We're expecting big numbers to be tuning in from Friday onwards and actually we're no strangers to big numbers ourselves. #captivatingconsumers #deliveringresults #atmadvertising #cashstillmatters #retailmedia #shoppermarketing #dooh

There’s no question retail media is a hot and crowded space, but it is also one that is quickly evolving with estimated ad spend to reach $165 billion by 2025. ADWEEK recently outlined a few growing pains of retail media and how the industry can address them.   Kristi Argyilan, SVP, spoke with reporter Kathryn Lundstrom for this story and addressed measurement challenges within retail media. Albertsons Media Collective has been advocating to improve measurement through standardization and by sharing incrementality methodology but there is always opportunity to do more in support of advertisers.   Read more here and comment your thoughts below: https://lnkd.in/gE4yQ5uv   #RetailMedia #measurement 

I recently joined the The FMCG Guys podcast to talk about Co-op’s Retail Media venture, Co-op Media Network, and how we’re pushing the boundaries of convenience media. With 2,400 stores across the UK, our network offers advertisers a unique way to connect with customers. Listen or Watch here: https://lnkd.in/e6Qy7JNY In this episode, we explored: 🎯 How we’re strategically positioning Co-op Media Network (our ‘what’ and the ‘so what’). 📱 The growing importance of ‘off-site’ digital media for grocery retailers with strong loyalty programmes. 🧺 Our unique convenience-focused approach to leveraging first-party data in digital media channels. 📈 Why performance should be measured beyond immediate sales to capture the full impact of retail media 😇 Proof that advertising in convenience stores also drives sales in nearby rival grocery stores. A big thank you to Daniel and the FMCG Guys team for hosting me. There’s plenty more to come in 2025 - including #MediaOnTheMove Part II, now in the works! #RetailMedia #ConvenienceRetail #CoopMediaNetwork #FMCGGuys #MediaOnTheMove #HaloAnalysis

Retail media channels, fueled by first-party shopper data, are helping grocers and convenience stores grow their presence and connect with customers. Walmart's advertising business grew by more than 25% in the company's first quarter, and a new streaming agreement is in the works with Disney. What's more, the company announced last week that they plan to install electronic shelf labels across 2,300 stores by 2026 that enable live pricing updates and improved product tracking. Investment in digital media, in particular a foothold in video, is driving growth from marketplace sellers, but few retailers have the scale or technology to match the influence that Walmart, Albertsons, or other large players can create. What many retail grocers are looking to create is a single media platform for interacting with advertising partners. Giant Eagle, Inc. and Wegmans Food Markets recently announced individual partnerships with a third party to consolidate their retail media networks, helping keep metrics standardized across the advertisers they work with. https://lnkd.in/gkBzeqMY https://lnkd.in/gJwAwnkD #retail #retailmedia #retaildata #digitalretail #groceryretail #convenienceretail

BFCM is the Super Bowl of eCommerce—it’s the ultimate showdown where brands bring their A-game to win over customers and drive revenue. For online retailers, it's more than just a weekend, it's the high stakes championship of the year!💥 Learn more about the proven ad concepts to captivate audiences, boost sales, and make this BFCM season unforgettable https://lnkd.in/dfvvWRcP Don't miss out on these must-try formats to supercharge your campaigns!🚀 #BlackFriday #CyberMonday

FYI: In-store retail media is gaining momentum (EMARKETER): by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. Though it still represents less than 1% of US total retail media ad spend, per […] #DOOH #digitalbillboards #digitalsignage

The ultimate showdown: Pepsi or Coca-Cola? 🔥 Our smart bin’s got both, but we wanna know... which side are YOU on? Drop your fave in the comments and let's settle this! PepsiCo Cocacola Now #NoveltyVisions #BrandBattle #PepsiVsCoke #SmartAds #CommentYourFav #TeamPepsi #TeamCoke #advertiseeffortlessly #PublicAds #smarttech #smartcity #marketingdigital #marketing #advertising

⏰ It's time for Episode 5 of MEDIA-ON-The-MOVE with The FMCG Guys x Co-op Media Network 🛍 This week, Daniel Torres Dwyer asks Dean Harris if retail media will ever be a STAPLE on ATL agency plans ⁉ Hear what Dean has to say and let us know what you think in the comments now 👇?? #RetailMedia #FMCG #MediaOnTheMove