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The Fenty Beauty Formula for Success: A One-Page Brand Strategy Breakdown by Yemi Ajibade Fenty Beauty, the brand that disrupted the beauty industry, didn't just happen by chance, it was built on a well-defined strategy focused on inclusivity, innovation, and authenticity. Fenty Beauty is proof that a well-executed strategy centered on authenticity, innovation, and inclusivity can turn a brand into a movement. Ready to transform your beauty brand into the next industry leader? Let's work together Scrutiney to build your strategy from the ground up! #BeautyBrand #BrandStrategy #FentyBeauty #Inclusivity #Innovation #BeautyBusiness #MarketingStrategy #BusinessGrowth

Molly maybe missed the mark. Molly-Mae Hague’s recent Maebe launch offers a reminder of what can happen when a brand isn’t fully in tune with its audience. Her attempt to pivot into ‘accessible luxury’ with her new label, Maebe, has left many of her loyal followers frustrated and disillusioned. The brand’s price-sensitive target audience has expressed outrage over the premium pricing, as well as a lack of transparency around fabric composition and materials. Molly-Mae's audience feels unseen and unheard, and they’re not being shy about voicing it. When a brand neglects to understand its core customers' needs, it quickly loses authenticity and trust. We now expect brands to be customer centric, not only in terms of product development but also in their communication and transparency. This is a key lesson for all brands: understand who your audience is, what they prioritise, and build from there. Understanding and serving your audience is the foundation for long term success.

If you are still confused about what brand strategy entails, I have broken down Fenty's brand strategy in this one-pager.

Beauty Brands x Pop Culture Collaborations In today's fast-paced market, beauty brands are harnessing the power of pop culture to launch new products that resonate deeply with fans. Collaborating with iconic movie sagas and hit TV shows, they’re creating memorable campaigns that go beyond traditional advertising. 🎬 Why It Works: Pop culture influences our tastes, trends, and everyday conversations. By partnering with beloved franchises, beauty brands tap into the emotional connection that fans have with these stories. It’s not just about makeup or skincare—it’s about letting consumers step into a world they already love. ✨ Examples of Success: From exclusive eyeshadow palettes inspired by fantasy worlds to skincare lines that evoke the spirit of a dystopian future, these partnerships blend creativity with brand storytelling. They draw in not only beauty enthusiasts but also die-hard fans who may not have considered the brand before. And this is something Seed Beauty/ColourPop is doing extremely well! https://lnkd.in/dr_x8B2X 💡 Key Takeaways: Brand Affinity: These collaborations build brand affinity by aligning products with fan passions. Limited Editions: Creating urgency with limited edition releases encourages rapid consumer engagement. Storytelling: Weaving product stories around iconic characters or plots adds layers of depth to marketing campaigns. These strategies show that when beauty brands embrace pop culture, they can create moments that truly resonate, driving both brand loyalty and sales. 🛍️💄 #marketing #beauty #beautybrands #collaboration #storytelling

Erik Huberman making the impossible, POSSIBLE! Surprised? We're not. In his latest #MSN feature, Erik earned the title of "Celebrity Brand Whisperer", highlighting his role in elevating high-profile ventures to unparalleled success. His strategic mastery has propelled Jessica Simpson’s fashion line, #GeorgeClooney's Casamigos Tequila, and #JerryRice's G.O.A.T. Fuel into the spotlight, showcasing a diverse array of brands reaching their peak success under his guidance. The marketing approach? It's not just about the bright lights and big names; for Erik, it's about understanding the core of what makes a brand resonate with its audience. Paris Hilton’s skincare line and #HeidiKlum's intimates have thrived under his guidance, showcasing the diversity of his expertise across different market segments. From transforming the culinary scene on the A+E Networks show #KingsofBBQ with #AnthonyAnderson and #CedrictheEntertainer to revitalizing the beauty space with #KellyOsbourne, his expertise turns potential into success. For those looking to carve out their niche in the market or elevate their brand to the next level, Erik’s insights offer a roadmap to success. Dive into the full MSN feature and discover how your brand can benefit from the same strategic acumen that has propelled celebrity brands to the forefront of their industries. Link in the comments below! #BrandStrategy #CelebrityBrands #MarketingSuccess

While it sounds a little dystopian when you think about how the world is shaped by consumerism and the human population is basically holding itself hostage to it's need for luxury goods, the flip-side to this is that it's become so easy to connect with one another through this process. Brands don't just offer us goods or services anymore, they offer us a way to connect with a community that spans the globe - we might not know each other personally but we know that sharing the same brand or product likely means that we also share some of the same personal values that the brand projects. #branding #brandidentity

In a world where everyone is striving to stand out, it’s easy to feel like just another face in the crowd. But remember this 👉 no one else can do what you do, the way you do it. That unique blend of talents, experiences, and passions? That’s your superpower 🤩 🙌 Embrace it, nurture it, and let it guide you. Your individuality isn't just a trait; it's the key to making a mark that only you can make. So whenever doubt creeps in, remember your power. Shine bright, because the world needs what only you can offer ✨🪩 💎 •⁠ •⁠ •⁠ #luxemarketingco #digitalmarketing #socialmediamarketing #boutiqueagency #visualmerchandising #fashion #fashionindustry #luxuryfashion #fashionbrand #fashiondesign #branding #buildyourbrand #lifestylebrand #personalbrand #personalbranding #lifestyebranding #luxe #upscalebrand #luxurybrand #luxurymarketing #luxurylifestyle #bespoke #bespokeservices #empowerment #empworingwomen #empoweringquotes #tuesdaythoughts #tiptuesday #tuesdaytip #motivationalquotes

Welcome back to Interesting Reads, where every month we handpick the most intriguing articles on culture for you. This month covers the underlying subcultures behind some fun recent headlines — from semiotic explorations to trend analysis, there's insight in each to surprise and challenge how we see the world: 1 / Why Beyoncé is iconic, but her brands are not 2 / Jingdezhen: China’s porcelain capital revival 3 / Pineapple-Gate: Spain's Quirky Dating Trend 4 / Futuristic Fashion Meets Doraemon 5 / Scanning over understanding: our shifting consumption habits https://lnkd.in/gjRagcJG

Howard Schultz’s words capture a timeless truth: in today’s ever-shifting world, the most powerful brands are built from the heart. They are authentic, enduring, and rooted in real values—not just crafted through an ad campaign. Brands that last draw strength from the human spirit. Their foundations are built on integrity, empathy, and purpose. Authentic brands don’t just speak to consumers—they form a bond, creating trust and loyalty that withstands the test of time. Rather than chasing trends, these brands stay grounded in their mission, making a lasting impact on their communities. Starbucks, for instance, embodies this approach, offering more than coffee—a place to connect, unwind, and belong. Schultz reminds us: it’s not flashiness but authenticity, sustainability, and human connection that makes a brand truly powerful. #leecreative

How luxury brands are targeting the GENZ ? As someone passionate about fashion, beauty, and brand strategy, I want to share my thoughts and observations as a Gen Z member. Understanding your target audience is the cornerstone of any successful strategy. But do you really grasp the perspective of a 21-year-old in 2024? It's vital to recognize that our society is undergoing not just technological but also significant social changes. To truly connect with Gen Z, you need a holistic 360° view of our world. It's not all about digitalization. Today, Gen Z values authenticity and a sense of belonging more than ever. So how brands can stay equals to themselves while responding to socials changes ?