Douglas’ Post

🎁Ready to Boost Your Holiday Game? Revieve’s exclusive Holiday Beauty Playbook 2024 coming out soon! Get ready to dazzle this festive season with the hottest beauty trends of 2024! From a surge in virtual try-ons to the soaring demand for luxury, we’ve got all the insights to take your strategy to the next level. Keep an eye out for our Ultimate Holiday Beauty Playbook 2024—your key to unlocking holiday success 🚀 👀What’s Coming: -Leverage the increase in virtual try-ons for deeper consumer engagement. -Tailored Campaigns: From hydration heroes in the North to brightening must-haves in Southeast Asia. -Luxury Love: Embrace premium products, with 75% of try-ons focused on luxury beauty. -Simplicity Wins: 53% of shoppers are embracing natural, minimalist looks. Don’t miss out—the full Playbook is on the way! ✨ Stay tuned for the full report. #HolidaySeasonReport #HolidayBeauty #HolidayBeautyPlaybook #HolidayInsights #HolidayBeautyData #Revieve #BeautyIndustryReport #Revieve #beautytech #digitalbeauty #beautypersonalization

Shoppers love delightful distractions and great value for money and the evolution of the 'Advent Calendar' looks to capitalise on both. While my early memories of an advent calendar as a child were of opening a series of Cadbury's windows in the weeks leading up to Christmas for some chocolate delights, many of today's advent calendars often have a more decidedly adult feel. It's not only kids who like the element of surprise and delight in the festive season. Now, walking into some of the major department stores and retailers in areas such as fashion and beauty, it's very obvious that retailers see the merit in delighting shoppers with a more luxurious spin on the traditional festive calendar. I was delighted to give my views on today's advent calendar trend, and for me, if the offering is great value for the shopper, will be useful and used by the consumer and the retailer gains a happy customer in the process then I am all for it. However, the trick is in creating an advent calendar which actually provides solutions that the customer will like and use, otherwise, it's an unsustainable offering. I have to say, that while in London last week, I thought that the Astrid & Miyu advent calendar, which actually came boxed in a jewellery box which was beautiful, while pricey, really looked beautiful. If you are a fan of the brand and a lover of jewellery, I have no doubt that the contents inside would absolutely delight. That said, as I mentioned in the The Sunday Times Ireland article by Julieanne Corr on the rise of luxury advent calendars, if you are going to invest in this type of purchase, do your homework to make sure that you are likely to get the types of 'surprises' that you will like and and importantly use. https://lnkd.in/eg4HiVKi #Retailinsights #DelightingTheShopper #LuxuryRetail

 A Giving Tuesday Reflection Did you know that every year, after the shopping frenzy of Black Friday and Cyber Monday, comes a day dedicated to something more meaningful - Giving Tuesday. This beautiful tradition, falling on the Tuesday after Thanksgiving (December 3rd this year), reminds us that true luxury isn't just about what we acquire during the holiday season - it's about what we give back. In The Luxpreneur, I explore how the future of luxury isn't just about products or profits - it's about purpose. The most enduring luxury brands understand this: true excellence includes elevating others. Today's luxury consumers don't just want beautiful things - they want to be part of something meaningful. They're asking: "What difference does this make? Who does this help? What change does this create?" On this Giving Tuesday, let's remember: The most valuable thing we can give isn't measured in price tags but in impact. Through The Luxpreneur and the Diversity in Luxury Awards, we're creating opportunities for voices that have long been excluded from the luxury conversation. What initiatives is your luxury brand supporting this Giving Tuesday? ------------------------------------------------------ 🖤 Repost if you believe luxury's greatest power is its ability to create positive change. 🤍 Follow me for daily insights on building purpose-driven luxury brands, creating meaningful impact, and turning giving into growth. 💛 Want to dive deeper? The Luxpreneur tinyurl.com/yeert22u shows you how to build luxury brands that don't just succeed - they make a difference. #GivingTuesday #LuxuryWithPurpose #TheLuxpreneur #DiversityinLuxuryAwards

Promoting a "luxury lifestyle". It seems the word “lifestyle” has become a key aspect in almost all of modern marketing, particularly in industries like fashion, travel, wellness, and technology.  With this, the term "lifestyle" is now often overused, leaving customers confused of what it means, and what this means to them. It has become a buzzword, often used liberally to evoke a sense of aspiration, exclusivity, and personalization. And unfortunately, the abuse of this term occurs regularly in a superficial manner through over-generalization and homogenisation. Many brands believe it makes good sense – and thus utilize "lifestyle" as a catch-all term to appeal to a broad audience without considering the diverse and nuanced preferences of individuals, leading to a diluted message that lacks authenticity and fails to resonate with consumers. And every time a brand uses the term in this context, it further erodes the meaning and adds to the confusion overall. In a good number of cases, the term is used to associate a product or service with a certain image or identity without genuinely aligning with the values and interests of the target audience. And in context of the physical, where products are branded as lifestyle, but where the actual product is not representative of the image portrayed and the published content, it ends up eroding trust and credibility. When brands claim to offer a "luxury lifestyle" experience but fail to deliver on the promise of personalization, exclusivity, and quality, it leads to disappointment and disillusionment.  Luxury is often associated with attention to detail and exceptional service, and when these elements are lacking, the brand's credibility suffers.  And as highlighted, by promoting a generic version of "luxury lifestyle," some brands contribute to the homogenization, where individuality and uniqueness are sacrificed in favour of mass appeal and conformity, undermining the very essence of luxury, which is often characterized by rarity, craftsmanship, and exclusivity... If done well, at a high-quality level with the appropriate personal care, brands will not need to market their "lifestyle" product or service as much. By word of mouth, an increasingly large group of customers will seek them out for their expertise and understanding – and to cater to their actual “luxury lifestyle” needs. #luxury #personalisation #training #hospitality

📊 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐛𝐞𝐚𝐮𝐭𝐲? Fortune Business Insights™ reports that the travel retail market is seeing a significant boost in cosmetics and fragrances, driven by female and millennial travelers. Core Plus Duty Free is excited to align with this trend by recently introducing four new beauty brands: Hayan K-Beauty, Pooka, La Bella Donna, and Noshinku. These additions enhance our portfolio, providing high-quality, tax-free beauty products that cater to evolving traveler preferences. Partner with us to capitalize on these market trends and drive growth in the travel retail sector. For more details, visit our website: CorePlusDutyFree.com #CorePlusDutyFree #TravelRetail #BeautyBrands #MarketGrowth #BusinessPartnerships Full report: https://lnkd.in/dXkFQAzh

In one of my recent classes on the values of luxury brands, we explored what luxury truly represents and discussed several theories on why consumers are drawn to luxury brands. We covered the four main luxury value perceptions (see attached for a quick summary!). This got me thinking even deeper, so I took it a step further and read an insightful research paper, "Revisiting the Impact of Perceived Social Value on Consumer Behavior Toward Luxury Brands." The paper opened my eyes to a major shift happening in the luxury market: it’s no longer just about exclusivity or price, but social value—how a brand helps consumers express their identity and connect with others. As someone passionate about the luxury industry, I find it fascinating how brands are evolving to meet these new expectations, especially among Millennials and Gen Z. Understanding this shift is key for anyone looking to work in luxury, and I’m excited to keep learning how these trends will shape the future of the industry. I’m sharing this because I think it might be helpful for others interested in understanding how consumer behavior (in luxury) is changing! #LuxuryIndustry #LuxuryBrands #ConsumerBehavior #SocialValue #FutureOfLuxury #LearningJourney #Curiosity

Luxury gift-giving extends beyond the simple act of giving; it is a complex interplay of personal expression, social bonding, and cultural symbolism. Those who purchase luxury gifts often do so to convey respect, appreciation, or affection, seeking items that embody exclusivity and exceptional quality. These gifts are not just products; they are profound statements of connection and status. Understanding these motivations is crucial for crafting marketing strategies that resonate. Personalisation, for instance, plays a significant role in luxury gifting, as it enhances the emotional value of the gift. Moreover, the presentation and packaging can be just as important as the gift itself, providing a sense of ceremony and spectacle that is expected in the luxury segment. It's also essential for brands to consider the recipient’s experience. Luxury gifts often create lasting memories and foster stronger relationships. Ensuring that the gift-giving process is seamless and the after-sales service exemplary can help cement brand loyalty not only with the giver but also with the receiver. Explore Luxury Academy training at https://lnkd.in/gVnzg6pU. #LuxuryMarketing #GiftGiving #ConsumerBehaviour #BrandLoyalty #LuxuryGoods #Personalisation

💎 The demand for luxury remains strong with Euronews audiences! Euronews Insights' latest survey dives deep into the world of luxury, covering everything from purchasing motives and media influence to consumers' purchasing patterns. Uncover what truly drives high-end lifestyle choices with our comprehensive guide: https://lnkd.in/dwUZUJ7T #Luxury #Euronewsinsights #ConsumerInsights #Euronews

🧠 Peek Inside the Luxury Lover's Mind 🔍 Ever wondered what makes luxury shoppers tick? (Spoiler: It's not just about deep pockets!) Luxury consumers are a special breed. They're not just buying stuff; they're buying dreams, status, and experiences. 🌟 They crave uniqueness, quality, and that warm, fuzzy feeling of exclusivity. It's not about need – it's about want, desire, and sometimes, a dash of showing off. (We've all been there, right?) Want to get inside your customers' heads? Let's decode the luxury mindset together. 🔐 https://lnkd.in/gudq7KE9 P.S. Mind-reading skills are not required, but a good sense of humor is! #LuxuryMindset #ConsumerPsychology #BrandDesire #LuxuryMarketing #CustomerInsights #BrandExperience #LuxuryDesires

Luxury gift-giving extends beyond the simple act of giving; it is a complex interplay of personal expression, social bonding, and cultural symbolism. Those who purchase luxury gifts often do so to convey respect, appreciation, or affection, seeking items that embody exclusivity and exceptional quality. These gifts are not just products; they are profound statements of connection and status. Understanding these motivations is crucial for crafting marketing strategies that resonate. Personalisation, for instance, plays a significant role in luxury gifting, as it enhances the emotional value of the gift. Moreover, the presentation and packaging can be just as important as the gift itself, providing a sense of ceremony and spectacle that is expected in the luxury segment. It's also essential for brands to consider the recipient’s experience. Luxury gifts often create lasting memories and foster stronger relationships. Ensuring that the gift-giving process is seamless and the after-sales service exemplary can help cement brand loyalty not only with the giver but also with the receiver. Explore Luxury Academy training at https://lnkd.in/gT5V36qR. #LuxuryMarketing #GiftGiving #ConsumerBehaviour #BrandLoyalty #LuxuryGoods #Personalisation