Groupement des Annonceurs du Maroc GAM’s Post

🔥 𝐅l𝐞d𝐠e o𝐧 𝐅i𝐫e: 𝐕O𝐈C𝐄4𝐂L𝐈M𝐀T𝐄 𝐆r𝐚b𝐬 𝐒i𝐥v𝐞r a𝐭 𝐀D𝐒 𝟐0𝟐4! 🥈🌍 I am beyond proud to share that our “𝗩𝗢𝗜𝗖𝗘𝟰𝗖𝗟𝗜𝗠𝗔𝗧𝗘”campaign for the British Council, has won 𝒕𝒉𝒆 𝒔𝒊𝒍𝒗𝒆𝒓 𝒎𝒆𝒅𝒂𝒍 🥈 in the Best Digital Campaign in Social and/or Environmental Responsibility category at the African Digital Awards 2024! 🌱✨ This campaign was all about amplifying voices and raising awareness on the urgent issue of climate change, proving that together, we can drive meaningful change through the power of digital. A huge thank you to our visionary leaders Marwane Guerni and Issam N. AMRANI, the true architects behind our success, and to my colleague Kawtar Dekkak, whose passion and innovation brought this project to life. Special thanks to Chakir Salma from Catalyst Insight Agency, our trusted partner, for her invaluable insights and unwavering encouragement that guided us throughout this transformative journey. I would also like to extend my gratitude to the event organizers for their hard work and dedication in making this event a success. I’m so proud to be part of such an inspiring and dedicated team, proving every day that creativity and solidarity can turn the digital space into a powerful force for positive impact. Together, we’ve shown that anything is possible when we work with purpose! 🚀✨ This milestone is just the beginning. Our journey to explore new frontiers of innovation continues, as we craft more groundbreaking ideas that challenge the status quo and push boundaries. Curious about how we can drive positive change together? Let's connect now and explore the possibilities! 🤝🌍✨ #AfricanDigitalAwards #ADS2024 #VoicesForClimate #FledgeFam #LeadersInAction #DigitalForChange #ProudMoment

🚨Spring learning alert!!🚨Check out this “out of this world” (ayooooo) event coming up with IAB Canada on April 25th. Link to reserve your tix below!!!  #iabcanada #digitallearning #AI #thefutureofadvertising 

Brand, trust and reputation: staying in control in today’s world with the rapid pace of the digital processing. Some of the objectives include: Having an easily recognizable digital brand that consumers identify with; Ensuring the brand is easily seen and appreciated within the vast digital space to compete with others; and preserving the brand image that has been created. To guarantee your brand is protected it is important to consider digital durability in the following way. Maintaining the interest of consumers by always giving them fresh content, thus retaining and keeping subscribers, and exploiting an important source of differentiation through better marketing are also important. Thus, concentrating on these goals, you can create a strong digital identity to establish the trust of consumers and keep the high reputation.#DigitalBranding #BrandTrust #ReputationManagement #DigitalMarketing #BrandAwareness #CustomerRetention #DigitalLoyalty #MKTG6040 @ILAC @Fanshawe

Inclusion = income, and we have the data to prove it. New industry research led by the Unstereotype Alliance and Saïd Business School, University of Oxford proves that inclusive ad campaigns deliver: ➡️ 54% greater pricing power What does this mean for brands? Having more inclusive advertising practices are associated with greater likelihoods of sustained brand profitability and growth. What does this mean for society? More inclusive advertising helps build a future free from stereotypes. Read full report - https://lnkd.in/ei6Q7q_W

I recently attended the Digital Marketing Growth Programme hosted by Girls in Marketing. What an exciting and eye-opening 2 weeks it was, getting to know how to build affinity with consumers in the digital world as it continues to be the primary touchpoint to effectively reach them! #DigitalMarketing #GirlsInMarketing

As daft as it might sound and even if the weather suggests otherwise we are hurtling towards summer. It's a great time to reflect on what you might do in the Autumn. If you are committed to helping people feel motivated and confident in an increasingly digital world showing them they can do it with a little hand-holding and warm support, ask me to send you two new brochures for the Digital Champions Network and possibly the best course for raising awareness of digital exclusion - Inspire! #digital #digitaldivide #digitalinclusion #digitalskills #digitalchampions

https://lnkd.in/dUiEFs9d An insights piece about the highly connected Gen Z and their impact on our marketing strategies. "Gen Z's influence is undeniable, and their values, behaviours, and preferences are reshaping the marketing landscape. As marketers, we may need to move away from the traditional marketing funnel. Brands must start with loyalty and sustainability before converting a Gen Z individual into a customer. By understanding and engaging with this dynamic generation, marketers can remain relevant and effective in a rapidly evolving digital world" dentsu South Africa #digitalmarketing #genz #analytics #insights

Digital Nation: Behind the Name In the modern era, 'digital' signifies more than just technology—it's about connectivity, expression, and innovation. Meanwhile, 'nation' embodies a sense of belonging and unity among diverse individuals. At Digital Nation, we bridge these concepts, creating vibrant communities in the digital realm. Whether intentional or not, communities form online, shaping our interactions and experiences. That's why we're dedicated to fostering valuable connections in the digital landscape. Our name reflects our mission: to bring value to the community through digital innovation. Understanding our audience and delivering meaningful content naturally cultivates engagement and loyalty. In a world inundated with information, community becomes more than just a concept—it's a refuge, a source of relevance and belonging. Just as we facilitate connections between brands and their audiences, we're also building our own community of digital marketers. Through collaboration and shared knowledge, we're shaping the future of digital marketing together. Join us as we embark on this journey of community-building and digital empowerment. Together, we'll redefine what it means to thrive in the digital age https://lnkd.in/dk2tWGkD  #DigitalNation #CommunityBuilding #DigitalEmpowerment"

#Marketing and #advertising are undeniably powerful tools, shaping behaviors, creating desire, and influencing social norms. Just like any other industry, marketing and advertising live by clear rules and ethical standards. And today, we celebrate the release of the 11th edition of the ICC Code, the global reference for responsible marketing practices. Why does the ICC Code matter more than ever? Simply put: 🌟 This is the Code behind many advertising codes, based on the core principle that marketing communications should be "legal, decent, honest, and truthful". 🌟 Since 1937, it has set the global advertising standard for advertising self-regulation, tested and trusted for nearly 90 years. 🌟 It’s media and technology-neutral, applying to all marketing communications, including digital ads and social media. 🌟 It provides crucial guidance for today’s complex advertising landscape, covering the responsible use of AI, influencer marketing, environmental claims, advertising to children and teens, among other topics. 🌟 It's a pearl in the shell - promoting responsible advertising to build trust with consumers and create a more sustainable, positive environment for all. 👉🏽Download the Code at https://lnkd.in/eY_Xn8Am 👉🏽Watch the video https://lnkd.in/epREzaM6 International Chamber of Commerce, International Advertising Association, Matthias Kiess, Chantal-Cleo Landis

In today’s digital age, the power of Digital marketing cannot be overlooked. It empowers businesses to reach their audience with precision and creativity, turning challenges into opportunities and igniting the drive for growth in an ever-evolving landscape. #digitalmarketing #digital #worldwide #Marketing