GrowthMentor’s Post

On the hunt eh? Well what’s your prey? When you’re pitching to investors, you better break down your ideal customers. Let them in on the problem your customers are dealing with and how your thingamajig solves it. Paint the full picture. Back that up with solid research - show ’em numbers, market size, trends, all that good stuff. And don’t forget to talk about how your folks behave - what they buy, how they decide, and what they’re willing to cough up for your stuff. Now, time to talk some trash ;) - tell them why you’re better than the other guys. Explain how your thing stands out. Lastly, spill the beans on how you’re planning to expand this target market. Get ‘em excited about the growth potential. That’s the pitch, folks! Good luck out there..

How can you find and fix your business's growth problems? Yesterday, we shared a surefire method, and here it is... We presented it at the first of our Growth Accelerator Online Series with Graham Davies from Addition. You can find a recording in The Growth Edge feed, and we'll be sharing an invite to the second event next week. TL:DR 1️⃣ IDENTIFY THE BLOCKERS Beware the complacency trap Don’t fall for optimism bias Zoom out, then in 2️⃣ USE DATA Keep the main thing the main thing Measure your impact Avoid vanity metrics Iterate and be bold 3️⃣ ALIGN MARKETING AND FINANCE Spend money, not budgets Unify the vision Happy solving. 🚀

Yesterday we ran the first of 3 growth accelerator webinars for founder-led businesses. In it we looked and finding and fixing growth blockers. Here's the content of the webinar condensed. If you have a growth problem, but you aren't sure where to find it, I hope this will be a practical and useful place to start. #growthaccelerator #growthhack #founderledbusiness

Don’t Waste Time: Plan Before You Seek Funding. ↳ Founders, Are You Missing These Critical Basics? 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗮𝘁 𝗲𝗮𝗰𝗵 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗮𝗴𝗲: 1. Pre-Seed: Develop your MVP and prove it's technically feasible. 2. Seed: Validate product-market fit and show early traction. 3. Series A: Create a scalable go-to-market strategy and grow your customer base. 4. Series B: Expand your market and optimize operations. Thanks Chris Tottman

Have you ever wondered what it takes to start and scale in the digital age? Don't miss the introductory video of NullPoint Ventures, where we discover the real-life adventures of reconciling theory with practice, threading the needle through business complexities, and leveraging networks to fuel our growth. 🔗 Watch the video https://buff.ly/3V8YSwN ✨ Join us on this transformative journey and get inspired! #NullPointWenture #Journey #DigitalTransformation

Founders are clamoring for it. Investors are insisting you have it. But, nobody is defining it in a useful way or telling you how to find it. Sounds ridiculous, but that's the real experience for founders looking for "product-market fit." In our latest post, we highlight the problems this causes and offer an objective definition: https://hubs.ly/Q02B-W3L0 At GrowthX, we take the guesswork out of go-to-market. 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗿𝗶𝘀𝗲.

"I'm saving the best for last." "The big reveal will be at the end." Please don't. Too many founders wait too long to share a figurative "punch-in-the-mouth". Something to make investors say, "WOW". But your audience loses interest by the time you get to it. You have a limited amount of time. You have to GET and MAINTAIN interest. A magician has a big trick at the end but keeps you engaged throughout the performance. Leave some of your "wow" moments for Q&A. They will seem more organic. Focus on interest throughout the pitch. Not just in pockets after a build up.

In our last post, we touched on some of the operational scaling challenges associated with nearly every growth-stage tech-enabled services (TES) businesses. Today we turn our attention to the last and arguably the most ubiquitous growth imperative, demand generation. So what exactly do we mean by demand generation? Let’s start with what it’s not. To make more click here

Your traction slide is meant to signal momentum to investors, but it can fall flat if it’s not paired with a solid go-to-market strategy. 👉 Here’s how to make them work together: 1️⃣ GTM Strategy: Clearly outline your plan—what are the specific actions you’re taking to reach your target market? 2️⃣ Traction Metrics: Use your traction slide to highlight the progress you’ve made. This includes metrics like user growth, revenue, or partnerships. 3️⃣ Connect the Dots: Make sure your traction metrics directly reflect your go-to-market strategy. Demonstrate how the actions you’ve taken have led to your current successes. 4️⃣ Demonstrate Motion: Emphasize that you’re not just planning; you’re actively executing your strategy. Show that your business is already gaining traction in the market. 💡 Remember, investors are looking for proof of momentum. Make sure your traction slide effectively conveys that you’re not just making plans —you’re delivering results! I’m rooting for you. _____ Hi, I’m Anthony. I help founders escape pitch deck hell. Check my bio for free pitch deck resources. 😉

💬 "Creating a category propelled CommandBar to a $19M Series A, but it meant building on 'hard mode', James says. Shifting to 'easy mode' — disrupting an existing category — helped CommandBar double their growth rate." Another great read from Growth Unhinged. Many founders think creating a brand new category is the path to success. But having clear competitors can help you more easily explain your value proposition and tap into existing demand. The key is to focus on providing value to people. Innovation is great, but only if people can relate your solution to the problem they're having. Also a great lesson in humility. It can be hard to give up a great idea (and CommandBar's original product IS a great idea). Instead protecting that idea, they used it to focus on growth. Check out the write up from James: https://lnkd.in/gKRnm3Xg