Lime: Marketing Capabilities for Life Sciences (Let's Grow!)’s Post

In the high-stakes arena of life science marketing, we’re not just competing for market share, we’re grappling with a complex set of issues inside and outside the company. While we all love what we do, our day-to-day work often comes with what seems like an endless stream of surprises, fire drills, and stress. These conditions can make it hard to discern how to best drive performance, while not driving others to BURNOUT. At times, we get caught up in the immediacy and often struggle to see the underlying pathology. Our default is to throw more things at the problem, only adding fuel to the fire. Surprisingly, this approach to dealing with underperformance and potential burnout runs counter to the natural cycle of things. In order to thrive, we miss that in times of turbulence and chaos, we need to *take things away* rather than add more things on. As teams and colleagues rush to the finish line of 2024 and try to catch their breath from a long year, consider what things on their plates (and yours, as leaders) should be removed from the lineup for next year so that time and energy can be reallocated to more impactful measures. #burnout #marketing #lifesciences #strategy #Lime

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