GSD&M’s Post

Another webinar session coming up from the Healthcare team at B2L. Really interesting topic here, how to communicate and cut through in a complicated market.

Here are the top stories we are following this morning at AdVantageNews.com. ✔️ Mega Millions winner from Illinois ✔️ Night Market on Broadway opens tonight ✔️ Godfrey trustees give first reading to budget ✔️ Cicadas should be leaving soon For complete details on these stories plus more local news, sports, and weather visit AdVantageNews.com. #LocalNewsFirst #RiverbendHeadlines #BigZMedia #AdVantageNews

In this video, we show you how seamless it is to upgrade to a Premium membership with Peacock! 🦚 What could be better than making it as easy as possible for your customers to give you money? Great stuff, Randeep C.., Karthik Gangineni, and Bill Endow!

With the Christmas ad season upon us, it’s time to make sure your campaign spreads holiday cheer — not complaints! Our latest blog by Producer and Head of Broadcast Mathew Choat, shares common mistakes that brands make every year, from questioning Santa's existence to showing risky snowball fights. Even if you're short on time or budget, there’s still a chance to get your brand on TV this season with the right planning and expert help. https://lnkd.in/e5VhZXU2

🍪 As the cookie crumbles, where does that leave ad-funded services? Our VP, Thomas Kramer, sheds light on this topic in the March edition of TVBEurope. Read his insights in the article 'Can Ad-Funded Services Thrive in a Post-Cookie World?' on page 43 by Helen Weedon: https://lnkd.in/epYU9fR9

Did I post about Pablo Torre Finds out last week? Yes. Am I doing it again? Yes. Yesterday, Pablo uncovered a big potential false advertising lawsuit (the statute has long run plaintiff's lawyers). TRL Live could have been the subject of a lawsuit back in the day though. TRL claimed that it played the most requested videos. But, did it? Almost certainly not. MTV wanted a show that appealed to a particular demographic. So, it put it thumb on the scale to drive votes to certain videos. It also didn't accurately report voting numbers. Is this a big deal? No. Should it be a federal case? No. But, in general false advertising is not just making false statements, it is also making true statements that the public might find misleading. This opens up every company to potential claims, even when their advertising is true. Just yesterday, I read about Smokehouse Almonds being sued because while its almonds are smoke flavored they don't get that flavor from natural wood smoke in a traditional smokehouse. Certainly, if TRL was on tv today, plaintiff's lawyers would be circling. So, please please please review your advertising and marketing to make sure it is wholly transparent. And certainly do not run a contest and then report false results. https://t.co/MA4AfpIOsd

Fun Fact: From October 1st, 2022 to December 7th, 2022 642,852 television ads were aired. Those keeping score, that is about 9,500 per day. If you don't plan to connect with your clients this AEP, your competition does. Source: https://lnkd.in/gJ_NpGah #Medicare #MedicareAEP #insuranceagent #Insurancebroker #marketing #MedicareAdvantage #sales #Medicaresupplement #MedicareInsurance

The US election has been the hot topic of the last few days. Is this also reflected in TV viewing behaviour?   On Wednesday, 6th Nov., channels ARD & ZDF showed an enormous increase in NetReach in the 6-9 time slot. (EPG: Morgen Magazin) ·         ZDF + 1.8% points ·         ARD + 1.4% points   Geographically, there was also a change: areas that usually show low TV consumption showed actively watching TV on Wednesday mornings. In particular, the federal states of Bavaria and Baden-Württemberg were more active than normally on Wednesday from 6-9 am on ARD + ZDF.    The political events in the USA and also in Germany will continue to push households in front of TV in the coming days. we'll keep an eye on it! #GeoData #USA #news #alleyesonscreens