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Hello from Day 2 of the Insights Association Annual Conference! If you're here, be sure to stop by our booth to learn how we are uniting brand with people, culture and context to activate positive change. 💚 #iaAnnualConference #dowhatmatters

Dive into the grandeur of the Ambani-Merchant wedding!💍✨ In this week's Gyaani Guruwar, we uncover the strategic brilliance behind the wedding of the century. Learn how meticulous planning, stakeholder engagement, and cultural integration can elevate brand equity and forge strategic alliances. Watch now to discover how these management secrets can shape your future success! #GyaaniGuruwar #IIMP #IIMPGRAM #ManagementMagic #Thursdays #Reliance #AmbaniWedding #BusinessStrategy #LeadershipLessons

✨ 𝗪𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝘂𝗽 𝟮𝟬𝟮𝟰 𝘄𝗶𝘁𝗵 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻, 𝗲𝗺𝗽𝗮𝘁𝗵𝘆, 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻! Earlier this month, the WFA Insight Forum convened in NYC as part of WFA Forum Connect — a unique client-only gathering of CMO, Media, Insight, and Sourcing Forums to tackle a shared priority: 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻. For Insight Forum members, the spotlight was on 𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗠𝗜 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 — exploring how the Insights function can elevate its role both 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹𝗹𝘆 (with stakeholders and other functions) and 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹𝗹𝘆 (with agency partners, academia, and beyond). 💡 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗲𝗲𝗿-𝘁𝗼-𝗽𝗲𝗲𝗿 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 We were privileged to hear three fantastic presentations from Shannon Weiner (Ferrara), Elisabeth Trawinski (Moët Hennessy) and Xavier Vaissiere (Colgate-Palmolive). Thank you for sharing powerful stories on collaboration, innovation, and how the Insights function can lead to meaningful business change! 🤝 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗶𝘁𝘀 𝗯𝗲𝘀𝘁 A special highlight was seeing Elisabeth beautifully representing Insights on a cross-functional panel alongside peers from Julka Villa (Group Chief Marketing Officer, Campari Group), JOANNA Marrollo (Head of Media & Digital Marketing, Henkel), and Christopher Kredo (SVP Global Procurement, PepsiCo). This collaborative discussion showcased the growing importance of integration across functions to drive better outcomes. My top 3 takeaways? 💡 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 Insight Forum members explored how actively listening, anticipating needs, and solving challenges for stakeholders can strengthen trust and collaboration. These actions allow Insights to drive impact with clear, compelling storytelling. 🤝 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 Clear goals pave the way for better teamwork and exceptional value. We also discussed the power of identifying "champions" who embrace insights early and help amplify their value across the organisation. 🚀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝘀 𝗮 𝗰𝗮𝘁𝗮𝗹𝘆𝘀𝘁 𝗳𝗼𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 By stepping outside traditional boundaries, engaging with other teams, and presenting actionable insights in accessible ways, Insights can lead innovation and enhance integration across the business. Thank you to everyone who joined us and contributed to making this event such a success! 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗼 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗶𝗻𝘁𝗼 𝟮𝟬𝟮𝟱! 💬 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗙𝗼𝗿𝘂𝗺 𝗶𝗻 𝟮𝟬𝟮𝟱? Not a WFA member yet? Get in touch to learn how to join a unique client-only global inspiring community! #InsightForum #InsightsLeadership #BetterPartnerships #MarketingIntegration

Taking those first steps on an awards journey can be daunting. I often hear questions like this from agencies and in-house teams alike: • Should we even be entering at all – why or why not? • What stories to enter? • Which awards and categories to enter? • Aren't they all just a big rip-off where you only win if you buy a table of 10? That’s why I’m excited about this week’s success. Not only did I guide new client Brash through some of these questions (and more), but the ‘master entry’ I wrote for them is a finalist in two categories at the #TransformAwardsMEA. This means they will DEFINITELY win something at the 21 May ceremony (without buying a table of 10) and everything’s crossed for two 🥇🥇! Thanks Guillaume (Gee-um), Gary, Elise and Pauline for bringing me on board/allowing me to guide you. Am also super stoked that our process gave you the confidence to draft your own entries for two other stories that were shortlisted twice each too! #AwardsEntries #Awards2024 #AwardWinning #AwardsStrategy #AwardsConsultancy #AwardsAdvice #AgencyAwards #BrandingAwards Transform magazine Andrew Thomas

What are some ending ments which our panelists want to leave by as our ShenzynDialogues webinar comes to an end? Watch Ritu Shrivastava, as she emphasises on maintaining the pulse of the organisation through connections and having more touch points and keep redefining your DEI aspects of the organisation Check out more of Shenzyn Dialogue webinars Stay tuned for more insights on DEI and more!! #DEIAudits #DiversityEquityInclusion #InclusiveWorkplace #HRLeadership #ImpactMeasurement #TalentAcquisition #WorkplaceDiversity #InclusionMatters #LeadershipInsights #Webinar2024 #OrganizationalGrowth #DiversityMatters #DEILeadership #ShenzynDialogues #HRTrends2024 #InclusiveCulture #ProfessionalDevelopment #DiversityGoals #DEIInnovation

Last week at #iaCRC in NYC, I had the privilege of sharing my approach to being a “Whole-Brained Insights Professional,” and the feedback has been humbling. 🙏🏾 The best part? Seeing how others were inspired to pick up new creative pursuits like saxophone, drumming, and even dance! It’s a reminder that blending creativity with data is not just a buzzword—it’s the key to making real business impact. We are living in a time where creativity and analytics must dance together to drive innovation forward. So, whether you're taking a beginner's art class or diving into complex data, how are you integrating the “whole-brain” approach in your work? Big thanks to the #iaCRC community for the amazing energy, Tim Hoskins for inviting me, and the many thoughtful conversations! #WholeBrainThinking #InsightsProfessionals #InsightsLeadership #CreativeThinking #Storytelling #ConsumerInsights #MarketResearch #CX #HumanCenteredDesign

As I wind down for the holiday break, it is that time of year to reflect and look back on all that made 2024 the incredible year that it was: Black Swan Data: - Black Swan successfully navigated a GTM transition with the end result being more value and flexibility for our clients - This transformation ultimately led to a record-breaking Q4 and several exciting new partnerships underway! - Witnessed the New Business team apply more strategy and client-centric thinking to how we support our customers than ever before, up-leveling the game - Accepted the opportunity to participate as a mentor in Black Swan Data's internal mentorship program Industry: - Presented alongside Chris Todd in an Ad Age webinar on the topic of how AI-powered social intelligence can analyze battlegrounds for Gen Z consumers - Spoke at the #ESOMAR Art & Science of Innovation conference about the need to bring more science to the innovation process - Attended the #FEI24 conference, OvationMR and Significant Insights's leadership dinner, and The Richmond Market Insight Forum, USA - Reconnected with my friends within the #InsightsAssociation North Atlantic Chapter Personal: - This was my first full year as a mom! I have absolutely loved every minute. Eliott is simply the best. So this brings me to a huge THANK YOU to everyone that has been a part of this year. A lot has happened, and the journey would not have been nearly as fun without the people who were there along the way. Special shout-outs to: Erik Egge, David Delnero, Nikolas Pearmine, Ryan McGinnis, John Hans, William Graves, Sean Choi, Daniel Pitman, Edward Rowell, Melina Tsui and all the amazing clients I have had the opportunity to partner alongside. Happy Holidays & stay tuned for what 2025 has in store. It's going to be another fun one. Enjoy my family's holiday card photo below. #mrx #cpg #marketresearch #insights #innovation

Upcoming Webinar Alert: Harnessing the Power of DEI for Collaborative Success 🌟 Join us for a transformative online session where we delve into the crucial role of Diversity, Equity, and Inclusion (DEI) within organizational cultures. Discover how integrating DEI can make stakeholder interactions more meaningful, engaging, and robust—whether they're internal or external. Why Attend? - Enhance collaboration: Learn how DEI fosters a culture of teamwork and unity, essential for synergizing ideas and innovation. - Drive innovation: Explore how inclusive practices can help identify and solve complex business challenges in a diverse world. - Adapt to change: Understand how an open, DEI-focused system can thrive in the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world by integrating external inputs and feedback effectively. This webinar is a must-attend for professionals eager to create a cohesive and dynamic work environment that champions diversity and inclusivity as key elements of success. Reserve your spot now to be part of this engaging conversation! Read more about the webinar: https://lnkd.in/dgUpaGbQ Link for registration: https://us06 https://lnkd.in/eu_MB_K7 #projectsmanagement #Innovation #Sustainability #ProjectManagement #Webinar #ipma #Community #GlobalImpact #IPMASIG

Coming to ANCOR Connect '24? Join us for a transformative session on cultural intelligence! On Monday, April 8th, from 2-4 pm, we'll be hosting a pre-conference session on "Harnessing Cultural Intelligence: Practical Applications to Avoid Tokenism." As we navigate a rapidly evolving global landscape, cultural intelligence has become indispensable for leaders aiming to foster inclusive environments and drive success. The session will delve into the practical applications of cultural intelligence and explore strategies to avoid tokenism—a crucial aspect often overlooked in today's diverse workplaces. By attending, you'll learn how to navigate cultural differences effectively, gain insights into building meaningful relationships across diverse contexts, and equip yourself with the tools to foster a truly inclusive organizational culture. Our presenters, Dr. Hassan M. Abdulhaqq. and Sarah Gonzalez Noveiri Ph.D. from AHRC Nassau, will help you ensure your organization remains competitive and future ready. Spaces are filling up fast, and our event is almost sold out! Don't miss this opportunity to elevate your cultural intelligence and drive positive change within your organization. Register by adding the pre-conference to your conference registration now to secure your spot! We're looking forward to seeing you there! #ANCORConnect24 #CulturalIntelligence #InclusiveLeadership #DiversityandInclusion #Tokenism #GlobalLeadership #FutureReady #TransformativeSession #ProfessionalDevelopment #AHRCNassau #OrganizationalCulture #ConferencePrep #LeadershipDevelopment #RegisterNow #PositiveChange

Registration for Performance Summit 2025 is now open! Launchmetrics has teamed up with CEW UK to take the Performance Summit 2025 to the next level! We’re excited to announce this new partnership, which combines CEW UK’s influence in the Fashion, Lifestyle and Beauty industries with Launchmetrics’ expertise in data-driven insights. Together, we’re committed to bringing you a Performance Summit experience that’s more impactful and relevant than ever. What does this mean for you as an attendee? With CEW UK joining us, Performance Summit 2025 will deliver even more value with content specifically tailored to address the pressing challenges and trends shaping our industry. Through exclusive keynotes and dynamic panel discussions, you’ll gain actionable insights into market trends, discover new strategies to drive growth and learn from industry leaders who know what it takes to succeed in today’s landscape. Plus, our expanded networking opportunities will allow you to connect with fellow professionals and thought leaders, sparking conversations that can open new doors for your brand. This partnership reflects our commitment to empowering professionals like you with the knowledge, strategies and community essential for navigating an increasingly complex market. Don’t miss out on what’s set to be a landmark event for the industry. Save your spot now for Performance Summit 2025 → https://lnkd.in/dXYmYBs  #PerformanceSummit2025 #Launchmetrics #CEWUK #FashionIndustry #BeautyNetworking #IndustryInsights