Gunter Wessels, PhD, MBA’s Post

For those of you familiar with this ongoing BTS series, colleagues once again address a critical topic for some: Sales in the Pharma world. Please enjoy the podcast if of interest to you! -Steve In this episode of The Growth Prescription, René Groeneveld, Global Head, Sales & Marketing Practice, is joined by Will Heard, Director, and Alan Gentry, Senior Director, to discuss aligning culture with strategy for sales success. Learn about the importance of purpose in driving strategy, the challenges of launching new therapies, and the role of sales professionals in a rapidly changing market. Discover practical approaches for engaging your organization in cultural change and using simulations for future preparedness.

Boosting Your MedTech Growth with Early Strategy! In today’s fast-paced medtech landscape, strategizing early can make all the difference. We recently sat down with one of our expert consultants, Mark Copeland, who shared powerful insights on accelerating sales and establishing early partnerships with hospital systems. When you focus on building a strategy from the outset, you’re not just setting goals—you’re laying the groundwork for scalable success. Our consultant highlighted how aligning with hospital systems early on brings invaluable insights and builds momentum, ensuring your product is positioned for adoption right from the start. Check out this short clip from the interview for tips on how medtech innovators can strategically partner and speed up their path to success. For those in our community, this is a must-watch! Full podcast and video coming soon! #MedTech #Innovation #Healthcare #PitchSink #EarlyStrategy

Discover how Neudesic, an IBM Company, is revolutionizing patient care and provider operations, offering valuable insights on benefits, technologies, and strategic considerations in optimizing your healthcare experience. Check out this episode of the Digestible Dynamics Podcast with Kevin Galang, and Dr. Kenneth Johnson, as they are joined by Riaan van der Merwe from Neudesic, discussing the groundbreaking NeuCare solution. 🎙 Episode Topics: 1️⃣ What is the Care Management Platform by Neudesic? 2️⃣ Customer benefits of using NeuCare 3️⃣ D365 solutions powering this innovative platform 4️⃣ The advantages of buying vs building a solution Don't miss out on this insightful discussion! Subscribe now and stay ahead in the ever-evolving world of healthcare technology. 🌐💡 #HealthTech #NeuCare #MicrosoftCloud #PodcastEpisode #HealthcareInnovation #DigitalTransformation #Microsoft #MSFTAdvocate https://lnkd.in/gHKQsU7r

When was the last time someone asked you a question that changed the way you think about your business? In my recent conversation with Liz C. on her Train Smart podcast, we explored exactly that—how CEOs and commercial leaders can benefit from fresh perspectives and unbiased insights. Liz and her team at Cumby Consulting have built an incredible reputation in the medical device industry by partnering with companies to accelerate the successful adoption of innovative solutions, and I was honored to be invited to discuss the power of consulting in unlocking business growth. We dug deep into the role consultants play in helping life sciences companies make a real impact. Bringing in an outside consultant doesn’t mean your team isn’t strong and expert in the field. Even the best players in the world have coaches and subject matter experts in perhaps focused but crucial areas they rely on to take their performance to the highest levels. More often than not, you are too close to the game to see all the possibilities, and that’s where consultants shine. It's like having an expert chess player by your side—seeing the board from a different angle and guiding you to make the best moves. Here are a few simple ways the right consultant can help your business succeed: > Challenge assumptions: A fresh set of eyes will ask the tough “why” questions. > Provide unbiased assessment to aid decision-making: Consultants remain neutral and objective, focused on the outcomes that benefit you. > Prioritize for impact: Helping CEOs and teams zero in on the highest-value initiatives that drive success. **Real talk for CEOs:** 1. You might be thinking, "Do I really need a consultant?" Remember, your role is about vision but an outside perspective can help you peel back the layers and make sure your commercial growth strategy hits the mark. You often don't get second chances. 2. Think of consultants as your trusted friend who tells you what you need to hear, even when it's hard because that’s how you’ll grow and achieve your greatest success—and advance the standard of healthcare. Liz, you and your team are making incredible strides in the medical device industry by offering true partnerships to your clients. Because anyone who's been brave enough to walk the road to healthcare change knows it's hard, and you absolutely want the best people on your side.

This was fun...Paul-Lukas Hoffschmidt with Alpha Sophia let me record a conversation of me... just being curious about different ways to use the tool within the medical device space. What do you wish you had access to in your commercial intelligence and engagement platform? Medical Sales Accelerator Podcast

Recently, I had the incredible opportunity to contribute to a webinar that shed light on the evolving dynamics of healthcare IT buying teams, their decision-making cycles, content preferences, and much more. I was honored to be part of this conversation with Adam Turinas, Karsten Russell-Wood, and Kaycee Kalpin offering real world insights that will help HIT marketers. Some key takeaways include: • 27% of organizations have 10+ people involved in healthcare IT buying now • 50%+ report investment cycles exceeding 19 months (with many over 2 years) • 86% want product demos when researching vendors • 80% see in-person events as extremely or very trustworthy  You can get access to the report, watch the webinar or hear the podcast through this link (https://lnkd.in/ddi-ZKCc in the comments below. #healthtech #b2bmarketing #buyerjourney

What are five benefits you get from medtech #regulatory-focused The Market Pathways Podcast? 1. Stay Updated on Regulatory Changes The MedTech regulatory landscape is constantly evolving. The Market Pathways Podcast provides timely updates and expert analysis on regulatory changes across different regions, ensuring you remain informed about the latest developments and their implications for your business. 2. Gain Insights from Industry Leaders Featuring interviews with top professionals and thought leaders in the #MedTech regulatory and reimbursement sectors, the podcast offers valuable insights and firsthand experiences. Learn from those who are directly involved in shaping policies and navigating regulatory challenges. 3. Understand Reimbursement Strategies Navigating #reimbursement is crucial for the success of medical devices. The podcast delves into effective strategies for securing reimbursement, sharing case studies and best practices to help you optimize your approach and ensure your products reach the market successfully. 4. Explore Global Policy Trends With a focus on global MedTech #policy issues, the podcast explores trends and developments from different markets around the world. This global perspective helps you understand the broader context and adapt your strategies to meet diverse regulatory requirements and market demands. 5. Access Actionable Intelligence The Market Pathways Podcast doesn't just present information; it provides actionable intelligence that you can apply to your regulatory and reimbursement strategies. Each episode is designed to offer practical takeaways, helping you make informed decisions and effectively address challenges in the MedTech industry. Listen to the newest episode with Nancy Lince, RAC and Jamie Harris, MPH, RAC here: https://bit.ly/49caTWc

Looking for quick, easy to use information on ASCs, hospitals, offices and HCPs for your commercial teams? Harry Tomaszewski, Shauntell Kelley and I recently kicked off our podcast series on the #MedTech Market Activator - give us a listen!

What methods do you use to cater to the diverse needs of end-users in your design process?” #iso13484 #productdesign #leadership #orthopedics #technology #sourcing #quality

Great seeing clients show up on the Becker Private Equity & Business Podcast!! If you are looking for the best insights on the #Healthcare #PE space then take the time across the week to dive into a few episodes. #ONWARD