H&M Communications’ Post

It's a sign your event had major problems when you start seeing articles on the public relations and crisis communications lessons we can learn from your mistakes. "Learn from Eurovision 2024’s brand blunders" by Chantal Riley via Ragan Communications and PR Daily #publicrelations #communications #crisiscommunications

Los Angeles stands as the worldwide epicenter for strategic communications, providing a platform for your business to connect on a global scale. Discover insights from our Los Angeles-based Public Relations Global Network partner The Hoyt Organization, as Leeza Hoyt, MBA, APR shares advice on mastering her home market through relationship-building, social media, and more. Read more in the latest #PRGN blog post!

We’re on the Up 🛫 We’re dead chuffed to share that Viva PR has climbed the ranks to secure a spot in the Prolific North Top 50 PR Agencies 2024. This year, we’ve jumped from 39th to 29th place — not bad eh? 😀 The list highlights the biggest and best agencies across the North West, showcasing what a dynamic and vibrant industry we’re part of. And here’s a fun fact: we’re the only agency from #Rawtenstall to make the cut. That’s something we think is pretty cool! We’re proud to be flying the flag for Rossendale and Lancashire.🌹 Given the challenges the PR industry — and our little corner of the PR world — have faced, this recognition feels even more special. It’s also our first year as an Employee-Owned business, and we’re convinced this milestone has played a big part in our success. Check out the full list here: https://lnkd.in/egCJzzaD Here’s to even bigger things ahead!🙏 #ProlificNorth #Top50PR #VivaOnTheUp #PRSuccess #EmployeeOwned #Rossendale #Lancashire #FlyingTheFlag #PRIndustry #TeamViva #PRRecognition #NorthWestPR #PRGrowth #agencylife

Building Global Brands Through The Power of Public Relations The business environment is dynamic and constantly evolving. Businesses that will thrive in today’s marketplace are those that in addition to providing relevant products and services, build brand loyalty.  The role of Public Relations (PR) has become increasingly important in shaping and solidifying a brand’s identity. It serves as a strategic tool for building and enhancing brand reputation, credibility, and visibility. Experts argue that through a blend of storytelling, communication tactics, and relationship building, PR has the power to propel brands to new heights. https://lnkd.in/eQb8-4_F

Fewer than one in five members of the Public Relations Society of America have attained APR accreditation. The process emphasizes the strategic acronym RPIE, crucial for effective communication strategies. While the APR designation may be even rarer in sports PR, it doesn't inherently define a great communications professional or leader. Process does. What truly matters is ensuring your comms department prioritizes Research, Planning, Implementation, and Evaluation as the foundation of your strategy. By backing your approach with data, you can confidently deliver the right message to the right audience at the right time. 💡 Try / think about this instead: -             Invest dollars and time into secondary and primary research to be able to understand baseline awareness and attitudes of your target audience -             Determine your key audiences first, then set audience-specific objectives that are focused on outcomes (like percent increase of awareness [survey] or requests for more information noting interest/preference [web traffic/conversion] rather than vanity output metrics (like number of press releases issued) -             Leverage meaningful strategies and tactics and make sure your team can articulate the difference between the two. -             Determine what and how you will evaluate the success of your objectives and focus on how you can learn from organizational impact to set-up research for your next campaign. But this won’t happen if you’re jumping straight into tactics, or seeking to measure how many pitches you sent to media or hoping pray-and-spray mass communications efforts equate reaching ‘the general public.’ The goal is to create a repeatable process that drives your business forward, not be an assembly line shop of press releases and outputs that we do because that’s how it’s always been done (even if you’re successfully putting butts in seats). #PR #CommunicationStrategy #DataDrivenCommunications

For many Philadelphia businesses, Q4 is an ideal time to leverage PR expertise for brand growth and strategic advantages. Here are six reasons to hire a Philadelphia PR firm in Q4.

Cannes Lions are the undisputed, top marketing & communications awards. 3 criteria / lessons this year's jury used to judge the world's campaigns, and by proxy are an incredible guide for us: 1) Is this an idea with earned at the heart; if you strip everything back does it still have value exchange, momentum, is it useful or entertaining? 2) Relevancy and cultural relevancy – does it make sense, feel authentic and credible for the brand and the audience they are trying to connect to, and for the world we live in? 3) The impact of the work, above and beyond reach metrics – what did it achieve, how did it move the dial? PRovoke Media

✨ Free on-demand webinar: Creating Stories That the Media Wants to Share (30 min) Summer is the perfect time to learn and grow. 🌱 Improve your PR and marketing skills by listening to PR experts Sofia Thorngren and Adam Karseland as they share a real-life example of how they created, packaged, and pitched a story that got our CEO featured on a major morning TV show. 📽️ Learn how to: ✔ Identify compelling stories within your organization. ✔ Craft them effectively. ✔ Pitch them to major media outlets and enhance brand visibility. Sharing is caring 🙌 👉 Watch it here: https://hubs.ly/Q02FNnzJ0 #PR #Mynewsdesk #Marketing #Communications

It is possible to build global brands through the power of public relations. PR not only shapes perceptions but also promotes meaningful connections that endure beyond borders, propelling brands to achieve enduring success in today’s dynamic marketplace. So, from shaping brand identity to safeguarding reputation and driving global visibility, the role of PR in building and sustaining brands cannot be overstated. By leveraging the power of PR, businesses can build strong, sustainable brands that resonate with audiences worldwide. As public relations professionals, we leverage storytelling, strategic communication, and relationship management, to help businesses achieve sustainability and growth. See the full story here👇 https://lnkd.in/dfHQgpGV

It’s a conversation we keep having with clients, who often want to know ‘how do we ‘tie a bow’ around our different campaigns, messages, content and activations’? How do you ensure you’re reaching the target audience that you want to engage? And how do you do so when the “channels to market” mix has never been more diverse, more complex and more challenging to navigate? One of the benefits of approaching this question from a PR perspective is that it forces you to distil the pitch down to its essence. If you only had 30 seconds to pitch this to a journalist, what would you include and what would you leave out? At Rostrum we’re lucky to have Sophie Mellish as our Director of Integrated Communications, overseeing all of our integrated programmes for clients. Sophie brings that PR discipline to her approach to integrated comms while also combining expertise in social, content, design, publishing and more to create truly integrated, compelling programmes for clients. It’s an approach which delivers outstanding results to clients across a range of sectors – legal, private equity, consulting, financial services and more.  And it’s one which is genuinely measurable in terms of impact and outcomes for our clients – including directly contributing to revenue generation.