H. B. Isaak’s Post

🌐 The Importance of First-Party Data in a World Beyond Cookies 🌐 As the future of third-party cookies remains uncertain, the significance of first-party data has never been clearer. For brands striving to optimize their marketing strategies, investing in first-party data is critical. This investment positions them to circumvent signal loss and deliver more personalized, connected experiences to their customers. At Treasure Data, we are deeply committed to focusing on first-party data, allowing companies to maintain control over their marketing efforts, which in turn enhances customer loyalty and drives substantial business value. In today's continuously evolving digital landscape, making first-party data a priority is essential for maintaining a competitive edge. Great work by David Chan, Kelly Leger - Massie, and the Deloitte Digital team. Learn more about leveraging first-party data to stay ahead in the digital game. #FirstPartyData #DigitalMarketing #DataStrategy #TreasureData

With the phase-out of third-party cookies, the digital marketing landscape is set to undergo a seismic shift that emphasizes the need for businesses to embrace first-party data as the new gold for future marketing strategies. While this shift emphasizes the need for robust data integration and effective use of interaction data from various customer touchpoints, it also serves as a call to action for businesses to rethink their Customer Experience and Engagement strategies towards a more customer-centric approach that values privacy and, ultimately, builds trust. Let’s discuss together some key questions you should ask to ensure your company doesn’t fall prey to the not-so-easy task of unlocking its full potential https://bit.ly/429E6Pr #dataquality #firstpartydata #dataprivacy

Digital Marketing Study shows "Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes". Only 45% of marketers use first-party behavioral data for journey orchestration. Learn more about the study's findings below 👇 https://lnkd.in/eD9PVWM6

What is First Party Data? ▪ First-party data refers to information that a company collects from its own customers and audiences, in direct contact, without interference from any third party. ▪This can be collected from various contact points including: ▪Websites, Apps, Social media, Customer relationship management systems, Email, Loyalty programs ▪First-party data is worth more because it's real, trustworthy, and insightful. ▪This can then be used to develop more focused and relevant marketing campaigns that yield better returns in the form of revenues. Importance of First-Party Data 🔹 First-party data, directly from customers, offers the most profound insight into preferences, behaviours, and brand interactions. 🔹First-party data is more reliable than third-party data because it directly emanates from a source. 🔹The privacy-savvy consumer rewards brands that lead the charge in first-party data with control and protection over one's data. 🔹First-party data allows the personalization of marketing and customer experiences. Read this article: https://lnkd.in/dwFUpec4

First-party data is revolutionizing marketing. Brands leveraging their own customer data are seeing 2.9X revenue increases and 1.5X cost savings. With 75% of marketers still relying on third-party cookies, now's the time to shift strategies. Personalization is key - 70% of consumers expect it. Are you ready to unlock the power of first-party data? #MarketingStrategy #DataDrivenMarketing https://lnkd.in/dU7nES2u.

First-party data is a game changer for marketers. It’s data you collect directly from your audience—so it's accurate, relevant, and compliant with privacy regulations. It offers deep insights into customer behavior and preferences, allowing you to personalize campaigns and build stronger relationships. Data Axle's latest article explains why first-party data is invaluable for long-term growth. #FirstPartyData #MarketingStrategy #DataDriven

Today, savvy consumers expect more from the brands they choose to share their personal information with. They want personalized experiences, unique offers, and special discounts. And they demand that their data is in safe hands. First-party data. Consented data. Permissioned data. Whatever you call it, companies need to prioritize a trusted value exchange to strengthen their bond with consumers. Check out my latest article to better understand how secure data collaboration can help companies grow brand and business value by earning customer trust. #datacollaboration #marketing #datainsights

First-party data had a moment in 2024, with Google's plans to deprecate third-party cookies dragging on for much of the year -- until it didn't. But first-party data is still crtically important for personalization and recommendations. And marketers don't need to worry about its source or age. We gathered marketers at the fall 2024 MarTech Conference to discuss first-party data in a forum led by Greg Krehbiel and AnnMarie Wills. Watch is here, on-demand, with no registration required. #firstpartydata #thirdpartycookies #cx #personalization #customerexperience #marketing https://lnkd.in/gEJ29Bvn

Just last month at our online SuperSummit I discussed with Catherine Flynn why first-party data might be the most valuable asset for Marketers. I still believe this to be true, but here as an argument why zero-party data might be your most valuable asset in 2025. As the industry moves away from third-party cookies, many marketers are looking into cookieless tracking solutions to understand customers and measure marketing efforts. Unlike third-party data, zero-party data isn’t reliant on tracking user behavior across different websites. It’s a more direct and privacy-respecting approach that allows you to build customer trust and loyalty. If zero-party data isn’t at the top of your list, maybe it’s time to rethink your strategy if you want to reap the following benefits: 👉 Shared by the customer intentionally: This data is highly valuable because it’s directly from the source, and it provides accurate insights into customer preferences, behaviors, and intentions. 👉 Deliver personalized experiences: Zero-party data provides a wealth of information that can be used to create highly personalized experiences. You can improve customer satisfaction and engagement by tailoring marketing messages, product recommendations, and customer service interactions to individual preferences. 👉 Ensure data accuracy: Unlike third-party data, which can be inaccurate or incomplete, zero-party data is directly from the source. This means you’ll have accurate and reliable customer information, leading to more effective marketing campaigns and better decision-making. 👉 Ensure data privacy: By obtaining explicit consent from customers and being transparent about how their data will be used, businesses can build trust and comply with data privacy regulations. Nice summary by my colleague Jack Bitcon: https://lnkd.in/dnhWCxBi

Is your brand leveraging first-party data throughout the customer journey? Based on our recently commissioned study conducted by Forrester Consulting, most marketers don't realize the value of first-party data at later stages of the marketing funnel.🧑💻🛒 Here, EMARKETER explores the results of the study as well as why marketers must invest in collecting and leveraging first-party data at each touchpoint with a brand.🎯 Read the article to learn how your brand can create a differentiated customer experience with first-party data: https://lnkd.in/exUkT934 #DataStrategy #Marketing #DigitalMarketing