🆕 What is it with companies and capital letters? In our latest insight, ‘Capital punishment’, Damian Beeley examines the corporate obsession with capital letters. Take a read now ➡ https://lnkd.in/eRwxTjWZ #Grammar #PR #Communications
Mark Geoghegan
1mo
The campaign for journalistic English would delete that pointless comma after sentences. Ink costs money.
Samuel Casey
1mo
A cri de coeur for lazy Journalists everywhere who want to copy and paste from press releases!!
David Watt
1mo
Just love posts like this, you are a man after my own heart, i.e. Grumpy and Middle-Aged (see what I did there!!!). I attended a marketing forum in Nashville 4 years ago and there was a great deal of discussion about how you should use capital letters in headlines and sub-headlines and which fonts you should use to to make it “easier” for the viewer to read. Apparently you should always use serif fonts (look it up), and title case, (i.e. capitalise each word). Load of old tosh mostly!
Candela Farroni
1mo
Damian Beeley I think this was meant for me, you accidentally published it on LinkedIn 🤣
Adrian Leonard
1mo
We are not German People, I tell my Clients.
Well done Damian; a post after my own heart! PR agencies and their City clients tend to be on the wrong side of history on this issue: corporate pomposity 101.
Federica Aversa
1mo
This is brilliant Damian! We’ll get there eventually
Ian Jones
1mo
EXCELLENT ARTICLE Damian Beeley!
Marketing Director, Gallagher Specialty & Alesco
1moThis is a tricky one, I'm fully on side if its a pure PR/Comms play (which isn't my area) but Title Case vs Sentence case has been something debated by marketers and designers for many years and there are studies that show in favour of both in terms of readability and impact. The important thing from a promotional perspective is to know your audience and cater to them appropriately, to your point, Americans seemingly favour title case but Europeans do not. Grammar and language also has trends, right now there's a lot of Tik Tok chat about Millennials not using an Oxford comma whereas Gen Z do... *shrug* this is why we should have a style guide and stick to it I suppose.