High Alpha Innovation’s Post

Netflix was able to unseat then-industry leader Blockbuster because of its ability to execute fast, cheap, and "weird" experiments to test and validate business assumptions. This work ultimately enabled Netflix to address unmet customer demands and market opportunities quickly. Behind every innovation, like the launch of Netflix, there are hundreds (if not thousands) of assumptions that must be tested. So, how can those building startups determine whether or not their hypotheses are correct? High Alpha Innovation Build Associate Julia Tofan shares five proven ways to pressure-test assumptions during the venture-building process: https://lnkd.in/giEDptCh #VentureBuilding #Startups #Entrepreneurship

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