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"Hooked: How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover provides a compelling guide for creating products that capture users' attention and foster repeat engagement. The book introduces the "Hook Model," which consists of four steps: Trigger, Action, Variable Reward, and Investment. By understanding and applying these principles, businesses can design products that create habit-forming behaviors in users. Eyal and Hoover emphasize the ethical responsibility that comes with this power, urging creators to build products that improve users' lives. This concise, actionable framework is essential for anyone looking to enhance user experience and drive product success.

🤔 Does the Hook Model really help in building successful products? 🍭 Key Takeaway: 1. The Hooked Model is crucial for capturing users’ attention. To effectively hook users, timing is critical; the message must resonate with them, actions should be easy to accomplish, and the rewards must align with user expectations. 2. Both positive and negative user experiences can influence habit formation. Positive experiences can enhance engagement, while negative experiences may lead users to develop a habit of ignoring communications. 3. Investment is everywhere when you interact with users. The more time and effort users put in, the more likely they are to stay engaged. 4. A product that truly meets users’ needs is key to maintaining long-term engagement and loyalty. Click link to read more details 👉 https://lnkd.in/gzbkbp3n

Building a product that truly connects with your audience can be tough, especially in the early stages. The secret? Start listening to your users from day one! 🎧 By gathering feedback early, you can shape your product around real customer needs and set yourself up for success. 🚀 It’s not about getting it perfect at launch—it’s about learning, improving, and evolving along the way! 🔄 #StartupLife #UserFeedback #ProductJourney

Building a product that truly connects with your audience can be tough, especially in the early stages. The secret? Start listening to your users from day one! 🎧 By gathering feedback early, you can shape your product around real customer needs and set yourself up for success. It’s not about getting it perfect at launch—it’s about learning, improving, and evolving along the way! #StartupLife #UserFeedback #ProductJourney

Th: "Playing with fire: innovation, quality, and brand loyalty" I once had a client, a tech startup, who believed their groundbreaking app would speak for itself. They poured millions into cutting-edge features but skimped on user testing. The result? A PR nightmare at launch. Why? Crashes, data breaches, and a UI so complex it needed its own manual. What was meant to revolutionize personal finance became a cautionary tale in tech circles. This experience crystallized a truth: in the realm of reputation, your product isn't just a commodity - it's the embodiment of your brand promise. The conundrum? Many brands obsess over disruptive innovation while overlooking the bedrock of quality assurance. Critical factors often underestimated: → Consistency: your brand's reputation hinges on your most recent offering. → User-centric design: intuitive functionality speaks volumes about your brand ethos. → Sustainable production: in today's market, your manufacturing ethics are as scrutinized as your end product. → Lifecycle support: the customer journey extends far beyond the point of sale. The real challenge lies in harmonizing cutting-edge innovation with unwavering reliability. Is your R&D truly pioneering or merely chasing market trends? Does your quality control bolster your reputation or simply mitigate risks? In the consumer psyche, product performance often outweighs even the most compelling marketing narratives. Reflect on this: which product experiences have fundamentally altered your perception of a brand? The answers might surprise you. #reputationmanagement #customerexperience

remark: We find that a great product is about much more than features and functions, than just solving a problem. A great product addresses the Body (knows the user), Mind (delivers value), and Spirit (elegant & touches emotions). blog url:https://lnkd.in/gNC8iC_7 We find that a great product is about much more than features and functions, than just solving a problem. A great product addresses the Body (knows the user), Mind (delivers value), and Spirit (elegant & touches emotions). Here are the key characteristics from our Product experts:   Delivers great value – the product solves a real user’s [or market’s] problem Price per value – users are willing to pay for the value they receive from the product Improves life – the product provides meaning and makes the user’s life better   Easy onboarding – getting started with the product is easy; the desired value can be achieved quickly Aesthetically pleasing – the product is attractive; the solution provided is “elegant” Emotionally resonates – the user feels good when they use the product Exceeds expectations – delivers more value than expected Social proof – credible reviews testify to the value of the product. There is a buzz in the market praising the product Habit-generating – becomes part of the user’s ecosystem; they can’t imagine not using it. Scalable – the more of the product that is produced, the less the cost per unit Reliable – the product can be counted on to operate correctly with no errors Safe – the product can be operated in a safe manner and causes no safety issues Compliance – the product meets all regulatory & industry requirements Easy-to-use – the product is intuitive; it learns about the user and anticipates their needs Performs well – the product is responsive; it delivers results in a timely manner.

Early-stage companies that prioritize user feedback from the start position themselves for success. By aligning your product vision with real customer needs, you gain a significant competitive advantage and improve product-market fit. It’s not about launching with perfection; it’s about continuous learning, iteration, and refinement. Embrace user-driven insights early to create a product that truly resonates with your target market. #ProductStrategy #UserInsights #StartupGrowth

MVP is Stupid Jargon 👇 - The term "MVP" often complicates simple ideas. - Why use jargon when simplicity is more effective? Start Simple - Your MVP (Minimum Viable Product) should be the simplest version of your product. - Focus on delivering value to your first users. Launch Quickly - Don’t wait for perfection; get your product out there fast. - Observe how it performs in real-world use. Get Initial Users - Target anyone who can use your product. - Their interaction will provide valuable insights. Talk to Your Users - Even if your product is basic, gather feedback. - User input is essential for improvement. Iterate - Continuously improve your product based on user feedback. - If it’s not solving the problem, make adjustments until it does. Stay Flexible - Be open to changing your original idea. - Adapt your product to better meet your customers’ needs. Captions are auto generated ----- Follow All Chance to learn from more innovative insights.

Why do certain products keep us hooked? (And why do others fail to create lasting impact?) The key difference? Successful products don’t just solve problems—they become habits. If your product isn’t ingrained in your users’ routines, it’s bound to fade away. Here’s where many businesses fail: → They provide solutions, but don’t create habits. → They focus on functionality, not on building lasting user behavior. → They fail to connect emotions to their product, leaving it forgettable. Meanwhile, habit-forming products: → Get users hooked by leveraging internal and external triggers. → Build anticipation with variable rewards. → Drive user investment, making them more likely to return. So, are you designing products that users can’t live without? Or just hoping they’ll come back on their own? Here’s how you can apply Nir Eyal’s 4-Step Hook Model to get users hooked: Trigger: Use both external and internal triggers to initiate user action. Action: Make the desired action easy and motivating. Variable Rewards: Keep users engaged by rewarding them differently each time. Investment: Encourage users to invest time or effort to create commitment. If you’re ready to turn your product into a habit, drop a comment below! 👇 ♻️ Share this with anyone looking to build a habit-forming product!

Releasing a product after 2 years of development can be nerve-wracking. You have done the research, you know the market, you have listened to your customers and the feedback has been mostly positive. Now you're ready to announce it to the world and you can't stop wondering: What will the users' feedback be? Will they like the design?  Are you marketing and selling it correctly? Is the price right? If the launch hits the sweet spot, you know the feedback will be swift and brutally honest. That's social media for you. This happened a few weeks ago with the restyling of the DR-Z400. Fortunately, the response was overwhelmingly positive, some of the most positive I have seen since I have been in the off-road business. Now it's time to push even harder, make it available to everyone who wants to buy it quickly and continue listening to customers. The work never ends.🔧